09/09/2026
Most local businesses treat fall as a warmup for Q4. It isn't - it's the window where Q4 is actually won or lost.
Here's why September matters for ads:
Ad costs are lower before the Q4 rush. Once October hits and every business starts spending for the holidays, competition drives costs up. September is your window to build momentum at a lower cost per click.
Algorithms need time to learn. Whether you're running Meta or Google ads, campaigns take 2-4 weeks to optimize. Launching in September means your campaigns are dialed in by the time Q4 traffic peaks.
You can build warm audiences now. Retargeting works best when people have already seen you. Running awareness campaigns in September means you have a warm pool to convert in October and November.
If you've been thinking about running ads for your business this fall, now is the right time to start - not October.
We're happy to talk through what that looks like for your business. π
https://zurl.co/G5h0Z