Lee Arnold - Emmis Marketing

06/01/2022

As digital media consumption continues to rise so does digital marketing dollars especially digital audio and video.

Here are some fun facts from IAB

- Digital video continues to be one of the fasting growing channels, up 50.8% compared to last year

- Digital audio captured the highest YoY growth, up 57.9%

- Social media advertising was up 39.3%, as consumers continue to engage with Meta platforms, Snapchat, TikTok and Twitter

- Search revenue grew 32.8% in 2021.

As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital vi...

05/24/2022

Are you getting geared up for the Indianapolis 500 this weekend? Check out the Golden Badge series brought to you by 107.5 The Fan. This gives you behind the scenes access to the Indianapolis Motor Speedway.

Golden Badge | An Exclusive Look Inside The Indianapolis Motor Speedway With Jake Query Thanks To Chapman!

04/28/2022

I've had a lot of recent conversations with clients about omnichannel marketing. A simple radio or online banner ad no longer generates strong ROI on it's own. Given that 98% of Americans are switching between devices every day, it has gotten difficult for advertisers to connect with consumers.

Omnichannel marketing helps you promote stronger, lasting relationships with customers because they’re able to have a consistent brand experience no matter what device they use, when they use it, or where in their journey they are.

04/26/2022

There are two main ways that big tech companies generate revenue:

1. They either sell you a product
2. Or sell YOU as the product to advertisers

Nearly 98% of Meta's revenue comes from Facebook ads and 81% of Google's revenue comes from advertising on various Google products. They also both had over 36% growth each over the previous year.

If you own a business there is a good probability that your target audiences are on these platforms.

The Big Five tech companies made $1.4 trillion in revenue combined—more than Mexico’s entire GDP. Here's how they earned it all.

03/17/2022

We all have "client meetings" around 12:15 today and won't be back to the office, right? 😉🏀

02/23/2022

A few weeks ago we had the honor of hosting the Bosma Enterprises Business Leadership Luncheon Series in our lobby at Emmis Communications

Each year, Bosma works to create opportunities for the over 160,000 Hoosiers who are blind who face a 62% employment rate. To find out how you can get involved please visit https://www.bosma.org/

Video recap by Quinn Daily

02/16/2022

Sales is hard. One of the hardest parts is overcoming the "pushy salesman" stereotype. Although there are still salespeople that use this approach, times have changed.

Buyers are looking for a trusted advisor, someone who brings value and develops a relationship. So if you are in sales, please read this!

Use this guide to optimize your approach and evolve away from outdated sales mentality

02/14/2022

The Super Bowl of the advertising and marketing industry is the Super Bowl.🏈 There are always winners and losers but overall, I thought they were good.

The two things that stood out to me was the amount of electric vehicle commercials and of course, the QR code from Coinbase. You can admit it ... you wanted to scan that code to see what was going on! I didn't have my phone by me but my 11 year old son did and he scanned it. I then had to explain cryptocurrency to him which I barely understand myself but at least we were talking about it.

What were some of your takeaways from last night's commercials?

And demand on the site was so high, some got error messages.

02/01/2022

Creating engaging social posts for your business takes time and persistence. Is it really worth all the effort for it to only be seen by the people following your page?

Well, now you can take those social posts and convert them to targeted display ads that can be viewed by a new audience that might not know about your business yet.

It's called social display. Check it out below!

01/25/2022

People don't like to talk on the phone anymore. They would much rather text. Agree?

Well, what about using text as a marketing tool? The majority of consumers (90%) prefer texting with businesses. Open rates are also as high as 99%, which is much higher than that of email.

Advantages of text messaging or SMS marketing:

- Drives website traffic
- Advanced targeting
- Good for reviews and feedback
- Great compliment to other marketing tactics



Here is a picture of me texting as proof, haha!!