08/14/2026
AI can help you create content. But it can’t replace connection.
People want to get to know the person behind the business, the story behind the brand, and the why behind why you do what you do!
They can’t do that when you’re posting generic AI generated graphics that thousands of other people are using too. 😬
I am the biggest fan of using b roll footage for your reels and posts because it’s real, authentic, and of course, so easy to turn into content.
Show them the human behind the business. That’s what builds trust, connection, and relationships. 👏