The Juice

The Juice The Juice is the curated distribution and discovery platform for B2B content.

01/12/2024

Let's talk Composable 💬

Joining us today is Christian Burne, a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn 👏

Long story short...he’s been building websites for over 20 years 👀 👨‍💻

And if you hadn't heard👂

Oshyn is a cutting-edge web development company with a niche in crafting composable DXPs, shorthand for digital experience platforms.

Thankfully, we have Christian on to dive into the technical perks that come with embracing a composable DXP 🙌

Juice the full episode 🧃
https://shorturl.at/qEL59

01/05/2024

#1 thing you should NOT do as a podcast host 🚫⁠
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DO NOT do the bait and switch at the end of the call.⁠
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They will smell the desperation 👃 ⁠
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Joining Brett on today's Modern Day Marketer episode is Rachel Elsts Downey, CEO & Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy 👏 🎙 ⁠
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Her tagline is, 'It’s never just a podcast.' 🙌 ⁠
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Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy, consider your primary objective—⁠
Building a brand, expanding an audience, or generating demand. ⁠
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Once you have clarity on your focus, you can drive the podcast forward accordingly 💯 ⁠
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Juice the full episode 🧃 ⁠
⁠
https://shorturl.at/vwLSU

12/15/2023

How do content marketers even BEGIN to understand the wants and needs of their customers? 🤔

Tommy Walker says, "Do your research." 💯

Tommy is the Founder of The Content Studio , a consultancy for high-growth B2B startups and enterprises 🧠

He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in slack 🙌

It's vital that marketers both research their audience's wants and needs and avoid writing condescending content.

With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.

Start Juicing the full episode 🧃
https://spoti.fi/3tmwYlZ

12/08/2023

What’s the best way to overcome the hurdle of creating video content? ⁠
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To answer this in depth, Brett invited Julia Enthoven, CEO and Co-founder of Kapwing, onto the Modern Day Marketer 🧃 ⁠
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Julia's top tips:⁠
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✅ Hire a dedicated team member for video⁠
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✅ Focus on quantity over quality⁠
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✅ Create systems and processes⁠
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✅ See what’s working for other companies⁠
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Between AI and other automation tools, there’s lots of ways to expedite the video production process. You got this 💪 ⁠
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Juice the full episode 🧃⁠
⁠https://spoti.fi/3TgnTFZ

12/01/2023

If you aren't empathetic as a seller or marketer, you aren't doing it right 💯

Today, we are chatting with Nick Zeckets, the CEO and Co-Founder at Air Traffic Control — Personalize Any Marketing, an AI-powered personalization engine that integrates seamlessly with HubSpot.

The main topic of today is Personalization 🗣

And unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails 👎

It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.

Juice the full episode 🧃
https://shorturl.at/nFIX2

11/17/2023

💭 What's the #1 skill of a marketer?

Adaptability 💯

Listen to Brett and Janet Mesh, the CEO and Co-Founder of Aimtal, a distinguished remote integrated marketing agency in Boston, discuss how to guide B2B marketers on leveraging YouTube video content for an effective integrated marketing strategy 👏

While the prospect of creating high-quality videos that drive traffic may seem daunting, Janet advocates for boldly taking the plunge and embracing the challenges as the optimal starting point.

For those seeking a smoother journey, the option to enlist the assistance of a seasoned agency like Aimtal is also available!

Start Juicing 🧃
https://spoti.fi/3MKrrfx

10/13/2023

There is a right and wrong way to distribute your content in communities.⁠
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Katarina Andrejević tells us the right way.⁠
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Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth and she joins us today to share how she tracks the success of:⁠
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🏆 Organic traffic⁠
🏆 Online discussions⁠
🏆 Community building⁠
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Remember—never spam your community and keep the reader in mind 💯⁠
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Juice the full episode 🧃⁠
https://spoti.fi/3Fj0g7r

10/06/2023

No one wants a tit for tat relationship.

And you definitely won't attract any buyers with that kind of nonsense 💯

On today's episode of the Modern Day Marketer 🧃, Jared Robin - Co-Founder of RevGenius, is joining us to discuss how SaaS leaders should think about community 👏

To people together and lead a movement, you first need to identify a gap.

Jared started RevGenius while he was job hunting and meeting online friends at digital events.

He created a LinkedIn group for these likeminded, friendly professionals that quickly grew to what it is today.

Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand 🙌

Juice the full episode 🧃
https://app.thejuicehq.com/follow/playlist/UDdLMfCqywCqbQCNQ35tZDjX

09/29/2023

"What value am I bringing to my audience?⁠
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Brett sits down with Sam Holzman, Content Marketing Manager at Spiff Marketing, to help us answer this question 👏 ⁠
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Today, he shares how to:⁠
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🤝 Connect when writing for a new persona⁠
📈 Get more engagement⁠
🧠 Infuse information with personality ⁠
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Brett and Sam also discuss his background in journalism and the⁠
importance of research and authenticity 🙌 ⁠
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Great content should start conversations, spark new ideas, and offer value to the reader.⁠
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Juice the full episode 🧃 ⁠
https://shorturl.at/dBDXY

09/22/2023

Change can be scary.⁠
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So, how does a company even approach the topic of a rebrand?⁠
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Michael Londgren, hyper-growth CMO at Responsive, joins Brett to explain his reasoning for driving a big rebrand 👏 ⁠
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Firstly, a company name needs to be memorable & encompass their value prop 💯 ⁠
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But, the rebrand at Responsive, formerly RFPIO, went much deeper than a name change, he also recognized a need to align the sales team.⁠
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Let's Juice to find out the full story 🧃 ⁠
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https://shorturl.at/chrJK

09/15/2023

Founders who get marketing are winning 🏆 ⁠
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Emir Atli, Co-Founder & CRO of HockeyStack (YC S23), joins Brett on today's episode 👏 ⁠
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HockeyStack provides revenue attribution analytics for B2B SaaS companies and currently has 40 customers. ⁠
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Emir shares how he leveraged LinkedIn to scale the company in a short amount of time. He also reveals what he’s looking for in new hires, as they continue to grow 🚀⁠
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Start Juicing to get Emir's advice on how to stand out in a crowded space 🧃 ⁠
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https://shorturl.at/yOPT0

09/12/2023

A labor of love 💚 ⁠
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Brett is in the process of writing the “State of B2B Podcast Listener Report.” ⁠
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Today, he shares the TOP 5 performing reports on The Juice 🧃 ⁠
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These reports fall into three categories:⁠
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👉 State of⁠
👉 Benchmarking⁠
👉 Forecasting⁠
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It takes a lot of research and time to create quality, value-packed reports 🙌 ⁠
⁠
Juice the full episode 🧃 ⁠
https://tinyurl.com/25xm9kda

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