12/18/2025
Year in Review: Building Real Marketing Momentum for Powell Seeds 🌱
Over the past year, we’ve had the opportunity to partner closely with Powell Seeds to build a social-first marketing engine rooted in authenticity, consistency, and strategy. The goal wasn’t vanity metrics. It was real visibility, real engagement, and real business impact.
Here’s what that looked like in 2025:
↗️ 134.2K total views/impressions across Instagram and Facebook
↗️ 74.6K unique users reached, including a +566% increase on Instagram
↗️ 7.4K content interactions, representing +118% average engagement growth
↗️ 716 high-intent link clicks to the website (+10,000% increase)
↗️ 3.9K profile visits, up +189%, signaling strong purchase curiosity
These aren’t just numbers. They represent farmers discovering the brand, customers engaging with the story, and meaningful traffic being driven to owned channels. All with minimal ad spend.
Most importantly, this performance has overdelivered on return for the marketing investment by creating sustained organic growth, increased brand authority, and a scalable platform for future sales. The result is a stronger, more credible presence in a competitive market. One that continues to work long after each post goes live.
Proud of the work, grateful for the trust, and excited for what’s ahead.