06/01/2026
What happens when a healthcare trade show booth takes inspiration from Gen Con? 🎲
RadCare Services wanted to create a booth at AORN that attendees would actually want to engage with - not just walk past.
Together, we built an interactive booth experience complete with collectible bacteria pins, custom giveaways, oversized “lead apron” displays, and a spinner-wheel activation that generated 8 times more badge scans than usual!
🦠 See all the dirty details:
RadCare Services (RCS) was founded in 2012 by medical devices sales reps with a firsthand understanding of the risks inside operating rooms. Co-founder Justin McKay regularly wore hospital-issued lead aprons and thyroid collars designed to protect staff from radiation exposure during imaging procedu...