Herd Strategies

Herd Strategies ✺ Full-Service Brand + Comms Partner
✺ Marketing • PR • Strategy
→ Elevate your brand with us!

Herd Strategies is an integrated marketing and public relations firm committed to creating effective communications solutions for companies who provide services and resources that impact an individual’s quality of life. Our mission is to develop a connection with our clients’ brands for general and underrepresented audiences. We provide results-oriented marketing and communications strategies desi

gned to meet our clients objectives by providing strong marketing concepts and excellent customer service. We leave no stone unturned in developing sustainable relationships with consumers or partners who will help our clients achieve their goals.

What does care look like in leadership? This May, we reflected on what care and nurture look like in practice. We explor...
05/29/2026

What does care look like in leadership?

This May, we reflected on what care and nurture look like in practice.

We explored this through LaChelle Adkins, founder of America’s SuperMom Company, mentor, and mother of 15, and
Alfarena McGinty whose 27 years with the Marion County Coroner’s Office reflect a steady commitment to care in action.

Care is often quiet, but it is integral in shaping communities over time.

So our closing question for you this month is: Who are you nurturing now?

Follow along as we continue sharing social spotlights heading into June.

📩 Subscribe to our newsletter at the link in bio.

Big things are coming soon for Herd U!Herd U is a real space for real conversations, grounded in nearly 30 years of PR a...
05/28/2026

Big things are coming soon for Herd U!

Herd U is a real space for real conversations, grounded in nearly 30 years of PR and communications experience and over a decade of university-level teaching.

Whether you’re early in your career, growing into leadership, a seasoned professional, or a retired communications specialist, Herd U has something for you.

We’re opening our founding cohort soon, and something big is coming this June for early members.
Get on the early access list now and be part of shaping what this becomes from the ground up.

👉 Link in bio to sign up.

ProfessionalGrowth IndianapolisPR CommunityFirst

05/27/2026

Hello, it’s us. 🎂

We’re excited to share that How They See Us is celebrating 1,000 downloads, and the conversations are only getting better.

We built this space for entrepreneurs, leaders, and communicators who know that how you’re seen is just as powerful as the work you put in.

1,000 of you showed up for us. We don’t take that lightly. 👏🏾

How They See Us now has a fresh new look, a sharper presence, and the same mission that started it all: real conversations for people who show up with intention.

We’re just getting started. 🎙️

Listen to our latest episode at the link in bio.

Visibility BrandStrategy Indianapolispodcast

Beyoncé didn’t return to the Met Gala after 10 years to remind you who she is. She came back to show who she’s becoming....
05/26/2026

Beyoncé didn’t return to the Met Gala after 10 years to remind you who she is.

She came back to show who she’s becoming.

A mother. A mentor. A woman deliberately building a legacy in real time, and allowing the Beyhive to watch.

That’s not just a cultural moment. It’s a brand strategy worth studying, and we broke it down at the link in bio.



Image credit: Getty Images

Memorial Day is more than just the start of summer. It’s a reminder that our freedom, our communities, and our everyday ...
05/25/2026

Memorial Day is more than just the start of summer. It’s a reminder that our freedom, our communities, and our everyday lives were built on the ultimate sacrifice.

Today, we honor those who gave everything.🇺🇸

Leadership begins by simply showing up. Twenty-eight years ago, Alfarena McGinty took a chance on a job, and it turned o...
05/22/2026

Leadership begins by simply showing up.

Twenty-eight years ago, Alfarena McGinty took a chance on a job, and it turned out to be her calling.

As the Marion County Coroner, Alfie leads a team through some of the most emotionally demanding roles there are: mass fatality incidents, grieving families, and hard decisions made under impossible pressure. Yet, every day she shows up with care and compassion for all of those around her.

"I didn't even know what a coroner's office did at first,” she confessed. “But I realized very quickly — this work is really about people, not just cases."

As a leader in her field, she shared advice on how to lead with resilience, empathy, and purpose in their communities.

"A leader's success should never be measured only by personal achievement — but by how many people you pulled up along the way."

When Alfie’s not leading the coroner’s office, you may find her at the Indiana State Fair.

Gobble Gobble Food Truck was started by her father, Alfonzo Tyler, as one of the first Black-owned food vendors at the Indiana State Fair in 1999. Every summer, Alfie sets aside two weeks to carry on his legacy by serving turkey legs alongside his sister and other family members.

Her nephew plans to take over Gobble Gobble one day to continue the family tradition and keep the family spirit alive for future generations.

🔗 Read her full feature on our website.

05/21/2026

Motherhood is one of the most powerful journeys a woman can go on. So why do we only talk about it once a year?

In a special two-part episode of How They See Us, Denise sat down with Carolyn E. Mosby and Kristian Stricklen for a real, heartfelt conversation about the many journeys of motherhood: the love, the resilience, and the legacy we leave through children.
In the clip below, Carolyn and Kristian get real about the thoughts that ran through their heads when they faced unexpected or undersold aspects of motherhood.

Carolyn, who had told herself she wasn't going to have children any later than 35, exhales about how unprepared she felt for the less glamorous parts of motherhood after discovering she was pregnant at 36.

Kristian, whose son Jacob was diagnosed with Autism Spectrum Disorder (ASD) when he was 1.5 years old, shares how blindsided she felt by her son's diagnosis and how it increased the difficulty of an already challenging role.

Part I is out now. Listen here: https://apple.co/4dqYfbJ

🔗 And sign up for the Herd It Here newsletter for updates on new releases: https://bit.ly/47lcrPy

05/18/2026

Leadership today is about more than visibility; it’s about trust, communication, and authentic connection.

At Herd U, we’re creating space for conversations about what grounded, authentic leadership actually looks like. Not a polished version, but a real one.

Join the Herd U waitlist now to stay up to date on upcoming workshops, insights, and leadership conversations.

LaChelle Adkins didn’t start out with a plan; she began with honesty. LaChelle spent years struggling with depression in...
05/15/2026

LaChelle Adkins didn’t start out with a plan; she began with honesty.

LaChelle spent years struggling with depression in silence until she made a decision to stop hiding it. Her decision to share this was to inspire others who aren’t able to come forward, and ultimately, it inspired her to start her business.

Today, she's the founder of America’s SuperMom Company. As a founder, a mentor, and a mom of 15, she wanted to create a space where others felt truly seen and supported on their healing journey.

One piece of advice that she has for you? "You are ENOUGH. There is room for everyone. Be YOU."

We’re honoring LaChelle this May as part of our spotlight on The Power of Nurture.

We’ve been building something. And we’re finally ready to talk about it. Herd University is coming, and it was built for...
05/14/2026

We’ve been building something. And we’re finally ready to talk about it.

Herd University is coming, and it was built for leaders like you.

Herd U is the destination for strategic communications training, workshops, a community of fellows, and more. This is the perfect extension of what we do every day at Herd Strategies, taking real-world PR expertise and turning it into education that both emerging and seasoned leaders can apply immediately.
Herd U will be a guided learning experience designed for leaders already in the room who need tools to own it with clarity, confidence, and strategy.

We will take you on a journey as we continue to build it out, and we will send updates and sneak peeks to your inbox. Sign up now to get on the list!

Stay close, because something special is coming soon. 👀

🔗 Link in bio.

Address

247 East 11th Street
Indianapolis, IN
46202

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+13176419063

Website

https://linktr.ee/HerdStrategies

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