EMP drives consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. Our promotional staff not only provides information about your brand, but they make it appealing to consumers. While the length of interaction may be short, our promotional models deliver a live experience that reflects on your brand in a positive and informative level. The consum
er's perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience. The influence of this type of marketing may be more enduring as well. Our promotional models interact with many people at once to maximize influence on consumer demand. The responsibilities of our promotional model depend on the particular marketing campaign being carrying out, and may include:
-Increasing product awareness
-Providing product information
-Creating an association in the consumer's mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
-Handing items to consumers, such as a sample of the product itself, a small gift, or printed information
Marketing campaigns that make use of promotional models may take place in stores or shopping malls, at tradeshows, special promotional events, clubs, or even at outdoor public venues. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.
