Westcomm

01/17/2024

Hey friends, I'm excited to announce that the Michigan Science Center has been nominated for the prestigious USA TODAY 10Best Readers' Choice award for the fourth year in a row. With your help, we can make it to number one!

Vote now and vote often - thanks! https://bit.ly/3Hr3iY5

Cheers Shelby Dubin, on the GREAT photo!

Michigan Science Center: Vote for your favorite science museum!!

09/29/2022

Insight #5: Communications metrics are hard to come by—but becoming increasingly important to leadership.

Learn more in our 2022 Benefit Communications Report: New Insights into What Works! What we learned may surprise you, and it will inspire you to leverage benefit communications as a strategic tool in recruitment and retention efforts.

With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. That means your communication should be strategic—meaningful, carefully planned and even personalized. With the help of an independent r...

09/28/2022

9 sure-fire ways to get your employees to pay attention to your benefit and employee communications: https://westcomm.com/9-ways-to-ensure-your-employees-pay-attention-to-your-communications/

Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a hurdle to overcome. Yes, employees need to know about ben...

09/27/2022

Have you heard about our new Virtual Benefits Assistant? Schedule a demo: https://bit.ly/3u0hVeP

09/26/2022

It’s important to educate your workforce on how narrow networks work and the pros and cons they’ll need to consider. And the more upfront you are, the better. This allows employees to make their own informed decisions.

Our top tips: https://westcomm.com/introducing-a-narrow-network-avoid-these-3-communication-missteps/

Updated July 2022 Narrow provider networks are becoming a common part of employer-sponsored medical plans. For many organizations, these networks are the best option for controlling medical costs. That’s because narrow networks limit you to a select group of physicians, specialists, and hospitals....

09/22/2022

Adding Health Savings Accounts (HSAs) this year during ? Want to increase employee engagement using HSAs?

Showcase the value of HSAs—and motivate employees to use them to their advantage by incorporating these 3 tips into your benefits communication strategy: https://bit.ly/3zcfNBn

Are you introducing a Health Savings Account (HSA) with your medical benefits this year? Or trying to improve engagement of HSAs because (as you know!) they’re undervalued by employees? Or maybe you have employees who are confused about HSAs versus other medical funding accounts? Whatever your obj...

09/21/2022

More of a listener than a reader? Don't miss out on our main takeaways from the 2022 Benefit Communications Report with our on-demand webinar. Join President Guy Westermeyer and Susan Baier from Audience Audit as they cover the key results and discuss strategies to improve your benefit communications.

Watch now: https://bit.ly/3dNROSX

With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts.

09/20/2022

What is it that employees want to know (versus what I want to tell them)? We asked a few people who don’t work in benefits (but need to make decisions during open enrollment) and compiled their answers into a list we hope is helpful to you in your communication planning!

Read now: https://bit.ly/3wlsVVk

HR and benefit communicators routinely face the challenge of getting and keeping their employees’ attention. You know what employees need to know;, and you want to make sure they read, watch and listen to the materials you distribute. One of the most effective ways to do that is by putting yoursel...

09/16/2022

It's been a (insert your favorite adjective to describe 2022) year. Regardless of how you would describe it, the benefits you offer that support your employees’ physical, emotional, mental and financial health are more important than ever.

Normally, we recommend focusing communications exclusively on the benefits employees need to choose and not the benefits they use year-round. This year, though? Consider adding a companion piece to your OE to promote any family-friendly benefits you offer.

Read more: https://bit.ly/3jvxgiz

Open enrollment is just around the corner! As your employees will have benefits on their minds, now is an excellent time to feature your family-friendly and flexible benefits. With the current workforce climate and competition for high-quality talent, it’s helpful to remind your employees how your...

09/15/2022

Insight #4: Email leads the way in benefit communications, but it should not be used in isolation—and new trends are emerging.

Get fresh ideas from our 2022 Benefit Communications Report: New Insights into What Works, including:
• The most common benefit communications tools (and the emerging ones, too)
• How to measure communications success
• How to find and assess communications partners

With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. That means your communication should be strategic—meaningful, carefully planned and even personalized. With the help of an independent r...

09/14/2022

Open Enrollment Survival Tip #6: Know the motivations... and know how to influence
decisions.

When you understand your employee’s motivations for choosing benefits, you’ll find better ways to communicate with them. The situation isn’t as daunting or scary as you might think. It’s science actually!

Read more: https://westcomm.com/how-behavioral-science-theory-can-improve-your-employee-benefit-communications/