10/23/2025
I became a designer because I wanted to help solve problems, to impact businesses and communities, to bring joy and creativity to those around me, and to make a difference in my city. And what an incredible opportunity to do that with an organization like and the Pacers Foundation. We partnered up to reimagine their current online experience, bringing life, personality, brand continuity, organization, and a seamless giving experience to the foundation’s online home. It’s truly one of those projects in my career I’ll never forget.
The biggest challenge—to help communicate both the and ’s contribution to the organization, despite its name. We created dual mode’s to the site, so you, the fan, can choose to experience it in classic Pacers blue and gold or Fever red and navy. Or if you just can’t choose, toggle between the two! 💙💛❤️ Each mode showcases its team’s players, mascot, and leadership, alongside the kids, community members, and spaces making an impact on the state of Indiana.
In additional to the visual update, we reorganized and restructured the site for better usability, created a streamlined giving experience, and brought life, storytelling, and a human element to its brand. We placed the needs, the community, the kids, and the impact at the forfront.
I truly couldn’t have done this work without the team—Corey, Andy, Zach, Erin and so many others, thank you. It was a true honor to work on this project and I can’t wait to see the success it brings to the Foundation for years to come.
