http://Theoryhousecreative.com/

Theory House, Indianapolis, IN (2026)

06/11/2020

Learn how to grow a brand that actually stands out online and attracts ideal customers and clients on autopilot! 📈🙌🏼
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Watch the full video now on IGTV! 📲
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For this free live training, I couldn’t think of anyone better to join me than Amber at !
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Amber is a brand strategist who works with female entrepreneurs transitioning from their 9-5s to create the businesses of their dreams. ✨
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We share our top tips and hacks to grow a thriving online brand as a small business owner. 🎉
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This live training will give you the knowledge and information needed to take your brand to the next level!
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We’re dishing our top dos and don’ts and most common issues we see so you can build your online presence with total confidence! 💃🏼
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Don’t forget to watch until the end for a list of actionable steps you can do to establish your brand ASAP.
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So, grab a drink and a comfy seat as we dive into this amazing free training! 🥂

05/24/2020

Share this with any female entrepreneur friend who needs to hear it! 📢 👏🏼
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As women, let’s please ditch the fear of selling what we have to offer!
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When I ask other female entrepreneurs why they aren’t plugging their website and current offer, these are the most frequent responses I hear...
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👉🏼 “I don’t want to be annoying.”
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👉🏼 “I don’t want people to unfollow me.”
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👉🏼 “I shared it earlier this week, so I don’t want to share it again too soon.”
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👉🏼 “I don’t want people to think I’m trying to sell them.”
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As women, we have a tendency to worry what others think of us.
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We hold back because we’re concerned about people finding us annoying or unfollowing us.
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And as a result, we end up hurting our businesses! 🤦🏼‍♀️
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It takes up to 7 times for someone to see your offer and take action. 💥
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If you are only sharing your current offer once a week, chances are your ideal clients and customers aren’t seeing it. And if they do see it, they probably haven’t seen it enough to take action and think twice about it.
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Consistency and frequency are key when promoting your services!
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Your ideal clients and customers won’t take action unless you communicate what you have to offer.
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So, if you haven’t plugged your website and current offer, it’s time to start!
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Let’s stop feeling bad about promoting our value, services, and product regularly. 🙌🏼💃🏼
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If someone finds what you’re selling annoying, they are not your ideal client or customer anyway.
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I encourage my clients to share their websites every single day. 📲
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Your website is where IG followers become real customers and clients! 💵
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And, those same followers are looking for direction. They want you to tell them what the next step is.
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It’s crucial to direct followers to your site where they can contact you, buy, sign up, lean more, or apply.
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Comment below to share how you’re planning to promote your current offer and direct followers to your website this week! 🥂👏🏼

05/21/2020

These *3 design tips* will help your website FLOURISH! Plus, you can implement them ASAP. 🙌🏼
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Have you ever wondered why some website designs look and function so much better than others?
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Here are a few things these highly admired sites consistently have that other sites don’t:
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1. Clear and consistent brand elements 👌🏼
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Brand elements include your logo, favicon, colors, typography, voice and photography.
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The best sites have brand elements that compliment one another instead of competing, and they use them consistently throughout all of their online platforms!
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It’s important to have professional photography and logo designs for your website.
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Think of your brand elements like the foundation of your website.
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If your brand isn’t working, no website is going fix that foundation.
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Your website communicates your brand and presents it in an attractive way to ultimately convert your ideal clients and customers!
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2. Friendly and appealing layout and navigation 💻
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Too often, I see websites that make it extremely difficult to find something OR they are very difficult to read.
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Make sure your website text is a good size, your important information is easy to find, and that visitors can contact you. 👀
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I also frequently see website layouts that are too cluttered and distracting!
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Your layout should guide your visitors’ eyes down the page to click on your main CTA. 👏🏼
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Ditch the multiple paragraphs, and only include the must-have content!
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You can always include those extra details in your on boarding documents or during your first client call. ☎️
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3. Ease of use
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Make the buying or booking process as easy as possible for website visitors.
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If you offer services, embed a calendar or contact form for seamless inquiries.
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For products, thoroughly list product details and common FAQs, enable abandoned cart recovery, and auto fill shipping address information based on billing information.
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You can also allow customers to create an account for faster checkout!

05/19/2020

Comment below to share WHY you started your business!👇🏼 We all have a “why”, and I want to hear yours! 🥂
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We all have a “why”- a why we started our business, why we took a leap of faith, or why we wake up to make our dream a reality.
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For me, I started my business because I was seriously craving more freedom!
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While working at my 9-5 making only 40k a year, I had to deal with an extremely controlling boss and work the jobs of about 5 people.
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I was miserable, taken advantage of, under appreciated, not respected, and knew I deserved WAY better!
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I knew I needed to reignite my passion by starting my own business.
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I wanted to work toward my own dream, create something of my own to help women in the way I wanted to, and have freedom to work from wherever I wanted. 💥
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I knew if I worked half as hard for myself as I was working for someone else, I could make it happen.
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Flash forward a couple of years...
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Now, I decide how I want to structure my days, who I want to work with, where I want to work from, and when I want to take a vacay. 🌴
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Although I often find myself working more hours than I previously did at my office job, I love waking up to work with women who truly inspire me. 💃🏼
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I love helping my clients feel incredibly confident online, and of course, celebrating with them when they launch. 🍾
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Comment below to share your “why” behind your business! 👇🏼🎉

05/14/2020

*Website confidence* will help you make more money in your business. Here’s what it is and how it can help you!
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Website confidence is a term I coined after working with 20+ women to launch websites. 💃🏼
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I kept hearing that they were so embarrassed by their old websites, they didn’t even want to share them with me, their web designer, let alone anyone else!
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They lacked total confidence in their websites and avoided sharing them because of it.
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So, their websites weren’t doing anything to help their business or make them money. 💻
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And honestly, their concern was completely justified.
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Did you know that 75% of customers admit to making judgements on a company’s credibility based on their website design?
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Yes, 75%!
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So, if you don’t even like your website, chances are your customers and clients won’t either.
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Fast forward- my clients love their new websites and now also love sharing them!
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They’re converting clients and customers and sharing their website link every chance they get.
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They constantly receive compliments on their websites and are proud to market them. 💥
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Because of that, a new website has dramatically impacted their online presence and increased their online sales. 📈
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If you feel like you’re lacking website confidence, it’s most likely hurting other parts of your business.
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And sista, it’s time to finally do something about it! 🥂
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If you want an expert like me in your corner, I will work with you to launch your dream site in just 2 weeks! (Yes, 2 weeks!)
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I only have 2 more website spots left for July, and it’s first come first serve. 🗓
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To get started, set up a free consultation with me, and we will discuss your business, your vision for your site, and my process.
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Simply DM me or fill out the form on my website! We’ll make sure you have website confidence in no time. 💻 🙌🏼

05/13/2020

🚨 FREEBIE ALERT! 🚨
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I’m spilling my 7 secret things I include in EVERY website I build! 💻✨
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These 7 things are the necessities when creating a money-making website, and I’m sharing them with you for free! 🙌🏼
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⚠️ Warning: This isn’t your average free guide. (Because you know I love to be a little extra 😆) It’s an amazing 16 pages of goodness!
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Are you ready to...
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✔️ Discover the magical formula to attract new clients and customers on autopilot
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✔️ Stand out from the crowd through strategic and intentional website design
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✔️ Learn the exact strategy I use to create money-making websites for my clients
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✔️ Uncover my game changing tools to launch confidently online and grow your audience
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✔️ Avoid feeling overwhelmed by following and filling out a list of easy, actionable steps
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You can use this guide as a workbook while you build your new site or as you refresh your current one. (I know you’ll love it!)
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Click the LINK IN MY BIO to download your copy! 🥂

05/06/2020

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐟 𝐈 𝐬𝐚𝐢𝐝 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐣𝐨𝐢𝐧 𝐦𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐥𝐚𝐬𝐬 𝐭𝐨𝐭𝐚𝐥𝐥𝐲 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄?
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Yep. You’re invited sista!! 🖥🥂
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𝐓𝐨𝐧𝐢𝐠𝐡𝐭 𝐚𝐭 𝟔𝐏𝐌 𝐄𝐒𝐓, 𝐈’𝐥𝐥 𝐛𝐞 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 @𝐜𝐨𝐩𝐩𝐞𝐫𝐚𝐧𝐝𝐜𝐨𝐦𝐭𝐠 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐡𝐞𝐫 𝐟𝐞𝐞𝐝 𝐭𝐨 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐡𝐚𝐜𝐤𝐬.
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You’ll learn how to....
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✔️Attract more people to your website
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✔️ Write and incorporate CTAs
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✔️ Use Instagram to boost your website engagement
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✔️ Covert followers into REAL clients and customers!
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(Plus, I’ll be sharing my entrepreneurial journey and how I became a website guru. 🤫)
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Grab a glass of wine and a comfy seat and join me for my website workshop over on ‘s profile at 6PM! 🍷
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If you love free workshops, these other will be sharing even more business tips and tricks each night this week.
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No spot reservation or ticket required, just tune in at 6PM EST time to watch live or watch the replay of each workshop under the IGTV tab. 📲🥳

05/05/2020

𝐌𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐟𝐞𝐞𝐥 𝐜𝐚𝐬𝐮𝐚𝐥 𝐚𝐧𝐝 𝐞𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬𝐥𝐲 𝐜𝐡𝐢𝐜 𝐚𝐥𝐥 𝐚𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐢𝐦𝐞. 💻✨ 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐝𝐨 𝐢𝐭~
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I love making my websites feel like an enigma. They’re super stylish upon first glance but also friendly and relatable the longer you visit them.
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As a result, my clients are framed as not only professional but totally approachable. 👏🏼
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They’re the cool people you want to get to know and work with. And, that’s the whole point! 🙌🏼
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They are totally unlike the other 10 websites you’ve viewed that day. They’re not boring, and they assert reliability and experience.
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You’ll exit their sites with a clear memory of their brands, who they are, and how they can help you.
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You can clearly grasp their style, voice, and know what they look like. In a very short period of time, you’ll feel like you know them. 🥂
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So, how can you achieve the same result?
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Save this post, and use these as a checklist for your own website! ✔️✔️✔️
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• Ditch the clutter. A clean site is always better!
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• Shorten your copy. Use attention grabbing phrases for titles and multi-sentence statements as paragraphs.
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• Introduce yourself in first person, and include photos of yourself throughout your website.
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• Invest in a real photo shoot that captures you working in your element. Establish a consistent editing style or preset. 📸
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• Use no more than 3 fonts throughout your website. Avoid fonts that are difficult to read. 👀
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• Balance color with neutrals and white space. Yes, white can be a brand color!
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• Within your brand colors, include the same color in two different shades- one lighter and another slightly darker. It will give your website depth and cohesion.
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• Rotate darker/brighter colors and neutrals throughout your website. If your first banner is orange, make the second section white before using orange again. 🟠⚪️🟠
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• Use unique and fun phrases to personalize your brand voice! 📢

05/03/2020

𝐅𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬, 𝐈’𝐦 𝐚𝐧𝐬𝐰𝐞𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐫𝐧𝐢𝐧𝐠 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐒𝐪𝐮𝐚𝐫𝐞𝐬𝐩𝐚𝐜𝐞! 🖥 🗯
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Comment your questions below, and I’ll reply with my answer! 👇🏼🥂
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Not sure what to ask? Here are a few topic suggestions!
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• SEO (search engine optimization)
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• Can I do _______ with Squarespace?
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• Commerce and online selling
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• Website layout and design
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• Choosing typography combinations
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• Promoting your website online
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• How to manage a blog
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• Should I choose Squarespace vs. _______?
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• Picking a Squarespace plan
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• How to get a 20% discount on a new Squarespace annual membership
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• DIY vs. working with a designer
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• How to pick branding colors
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• Squarespace templates

05/02/2020

𝐑𝐚𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝 𝐢𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲 𝐯𝐢𝐜𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐛𝐲 𝐲𝐨𝐮𝐫 𝟗-𝟓! 🙋🏼‍♀️
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If you’re anything like me, then you started your business as a way to gain lifestyle freedom- whether that’s through flexible hours, higher pay, working from anywhere, or finally getting to be your own boss!
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Starting your own business can change your life and grant a type of lifestyle that’s unparalleled. 🥂
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But, did you know your website is one of the best tools you can use to support that!?
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Yes, seriously! 💻✨
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When I first started my business, I had no idea that my own website could make my average work day 10X easier and help me scale my business like crazy. 🖥🤯
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𝐒𝐨, 𝐭𝐨𝐝𝐚𝐲 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐚 💣 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐟𝐫𝐞𝐞𝐝𝐨𝐦!
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Here are my 7 must-have website functions...
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1. Contact forms
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Allow visitors to contact you through a custom form on your website. Once it’s submitted, the answers will be emailed to you, and you’ll know exactly what type of inquiry it is!
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2. Scheduler
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Forget the back and forth trying to schedule discovery calls by allowing site visitors to book time windows with you! ☎️
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3. Email Marketing
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Use the Newsletter Block to accept new subscribers automatically and confirm their subscription. Then, email subscribers through Squarespace Campaigns with new offers and more!
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4. Auto Publishing
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Schedule new products and blogs to post at certain times on your site and to social media!
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5. Analytics
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Dive into analytics through your Squarespace site or the Squarespace app to see who is viewing what you have to offer on your website!
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6. Inventory Tracking
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Set low stock notifications, and use the Squarespace Commerce app to sell products in-person. Inventory will automatically update! 🥳
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7. Customer Email Notifications
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Set trigger emails for order, shipping, and return confirmations to be automatically send to your customers! 📧👏🏼

04/29/2020

Having a slow morning? 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐰𝐚𝐲𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐧𝐞𝐰 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐫𝐢𝐠𝐡𝐭 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐛𝐞𝐝! 💻 🙌🏼
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𝟏. 𝐖𝐫𝐢𝐭𝐞 𝐚𝐧𝐝 𝐩𝐮𝐛𝐥𝐢𝐬𝐡 𝐚 𝐧𝐞𝐰 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭!
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I recommend sharing evergreen content that will be just as relevant today as it is 6 months from now.
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Evergreen content is any content that is not time specific. So, focus on education, guides, and high-value topics.
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Don’t forget to share the blog post on social media and through email to attract even more website views! 📲
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𝟐. 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐚 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐬𝐡𝐨𝐩 𝐩𝐚𝐠𝐞!
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If you sell product on your website, I recommend slow releasing product instead of releasing several items at once.
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By doing so, you can promote each new product when you release it! 👏🏼
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People love feeling like they are part of an exclusive release.
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(Reminder: Squarespace allows you to schedule blog posts and product to publish at set times!)
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𝟑. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐟𝐫𝐞𝐞𝐛𝐢𝐞 𝐟𝐨𝐫 𝐝𝐨𝐰𝐧𝐥𝐨𝐚𝐝!
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If you don’t have a freebie, it’s time to create one, girl!!
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Let’s be real- people love free stuff.
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If you want more subscribers, offer an exclusive discount or downloadable PDF to incentivize them. 🖥
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Don’t forget to share you freebie or discount on social media so your followers can take action!
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If you’re loving these tips and are ready for when more, click the link in my bio and go to the blog page! 👩🏼‍💻
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You’ll find my latest website secrets and Squarespace tips. (Yep, it’s pretty amazing!)
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Implementing one of these tips, comment below to share how it worked for you! 🥂

04/28/2020

Let’s be real~ 𝑰 𝒓𝒆𝒄𝒆𝒊𝒗𝒆 𝒎𝒐𝒓𝒆 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝑺𝑬𝑶 𝒕𝒉𝒂𝒏 𝒕𝒉𝒆 𝑹𝒆𝒂𝒍 𝑯𝒐𝒖𝒔𝒆𝒘𝒊𝒗𝒆𝒔 𝒈𝒆𝒕 𝑩𝒐𝒕𝒐𝒙.

So, I’m sharing 9 things you can do ASAP to start boosting your SEO! 👇🏼

(Sips rosé) Lets get started, girl!

1. Add a site title and description, even if it’s not visible on your website

2. Write SEO descriptions for each page

3. Set a location to let customers know what area you serve

4. Connect a custom domain (for free!)

5. Optimize URL slugs to reflect content

6. Keep pages efficient and with quick loading times

7. Make strategic updates through a blog or shop while staying within your main content pillars

8. Verify your website with Google Search Console

9. Connect Google Analytics

Note: If you want to dive even deeper with setting up and increasing your SEO, scheduling a phone consult with me! We will look at your website to see what’s working and what needs improved.

𝑰𝒇 𝒚𝒐𝒖 𝒇𝒐𝒖𝒏𝒅 𝒕𝒉𝒆𝒔𝒆 𝑺𝑬𝑶 𝒕𝒊𝒑𝒔 𝒉𝒆𝒍𝒑𝒇𝒖𝒍, 𝒄𝒐𝒎𝒎𝒆𝒏𝒕 𝒃𝒆𝒍𝒐𝒘 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒇𝒂𝒗𝒐𝒓𝒊𝒕𝒆 𝑹𝒆𝒂𝒍 𝑯𝒐𝒖𝒔𝒆𝒘𝒊𝒇𝒆! 💃🏼

(Can you tell what show I’ve been binging lately? 😂)

Mine is ! 🥂 @ Indianapolis, Indiana

Theory House

06/11/2020

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