The Basement

The Basement The Basement is a full-service ad agency. Getting attention is a lost art—but key to brand success. We create idea-driven campaigns you can’t ignore.

The Basement represents the state-of-mind when you’re pushing craftsmanship an inch closer towards excellence. The stuff you don’t have time to post on twitter. The work done when no one is looking. It’s our permanent headquarters on the corner of curiosity and ambition. If you ask if “we’re located in the basement?”—the answer is a resounding—yes, but on the second floor!

04/22/2026

We see the world from where we stand,
until something shifts our view.

This Earth Day, rotate your reference point.
And see the possibility in a change of perspective. 🌎💫

04/14/2026

Many follow trends.
Meagan defines taste.
And it translates across every project she touches. 🔥

From design to photography to illustration, motion and more, her impact on the work is hard to replicate and easy to recognize.

She sets a tone the rest of us rise to meet. Sees the bigger picture while never losing sight of the smallest details. Carries the highest level of craftsmanship from the first idea to the final file. And does it all with care and consistency that’s hard to come by.

Five years in, and still raising the standard. 💫

04/10/2026

The last click is easy to point to.
But it’s not the only action that drives a decision.

It compresses a complex choice into a single moment, and ignores every other touchpoint to final conversion.

With our media partner Viant, we remapped how those moments can be measured for one of the top universities in the state.

We connected whole households across multiple devices. Unified CTV, audio, and performance into one cohesive system. And turned fragmented signals into something you can actually follow.

Because enrollment isn’t driven by one interaction. It’s shaped by every choice that comes before it. And when awareness is measured like it matters, the proof is in the performance. 📊

04/06/2026

The Now Era has arrived.

And just in time to celebrate the final matchup of March and National Student-Athlete Day. 🏀🎓

Our newest work with the NCAA marks a turning point in college sports culture. Where the spotlight finds real support, and the future of the game is built around the athletes who make it worth watching.

Tune in tonight to see how their hard work meets the moment we’ve all been waiting for. And may the best bracket win. 🤞🏆

04/03/2026

People don’t need more travel options. They need a real reason to choose one. 📍

We turn what makes a destination different into something worth traveling for, and build it into work that carries from first look to final booking.

Now, that work has a proper place on our site. Check out our new tourism page and see what it takes to get travelers to go and what we did to get there. 🗺️✈️

Click the link below. 🔗

04/01/2026

It’s one thing to make the work.
It’s another to see it show up where you go to find what’s next.

Stash Media has always been one of those places for us. A steady source of work that sets the bar. Which is why it means even more to see our latest NCAA spot featured alongside the kind of ideas that inspire us every day.

Grateful to Stash for the shout-out, and to our partners at Fern and the NCAA for helping bring this vision to life at the biggest stage in basketball. We couldn't be more proud of the team. 🏀🔥

03/28/2026

Work that's as good as gold. 🥇

Timeless French Lick and Visit Columbus were both recently recognized at the Muse Awards and the Fort Wayne ADDYs, and brought home some serious hardware. 👏🏆

From a judges' choice award to multiple golds for our mantle, we couldn’t be more proud of the people behind the projects and the clients who trusted us to bring them to life. 🫶

03/21/2026

Color does more than catch your eye. It turns form into something you can feel. 🎯

It shapes perception, builds recognition, and gives a brand a point of view before a word is spoken.

Paul Rand understood that more than any other designer in his time. He used color and play to bring clarity and personality to simple forms, creating identities that still stand decades later.

IBM. ABC. UPS. Countless companies you never knew he touched.

His designs were simple, but never static. Distinct, but never overworked. Clear, but never cold.

On International Colour Day, we’re reminded how much color can communicate when it’s used with intention. And how it’s defined the iconic brands we interact with every day.

We just feel lucky to get to touch a small part of Paul Rand’s legacy with Columbus, Indiana and to stay connected to the kind of work that set the bar in the first place. 🎨🌈✨

03/16/2026

Blaming athletes for a loss has always been part of sports. What’s changed is how easy it is to act on it.

Social media puts athletes a message away. Sports betting puts money on the line. And when wagers don’t land, frustration can quickly turn into harassment directed at the student-athletes themselves.

That tension is what led to Draw the Line, a campaign we were proud to develop in collaboration with the NCAA. The work launched this past weekend, just in time for college basketball to take center stage during March Madness and Problem Gambling Awareness Month. 🏀🎯

The campaign brings attention to the growing wave of cyberbullying directed at college athletes and challenges fans to think twice before crossing that line.

Because competition belongs in the game. Not in an athlete’s DMs. 🚫📱

03/11/2026

Fascination is a mindset.

It’s curiosity that never turns off.
It’s caring about the details most people overlook.
It’s approaching every project like there’s something new to discover.

That’s Lexi!

Lexi brings genuine passion to every piece of work she touches. Her way with words consistently delivers for our clients, and more than a few of them have said so themselves in meetings.

Her attitude, professionalism, and dedication to the craft embody what it means to be a truly fascinated and fascinating Dweller.

Congratulations on winning the Stay Fascinated award. We’re lucky to have you on this team. 🏆💛

Address

Indianapolis, IN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13173525848

Website

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