Evergrow Marketing

06/03/2026

"Schema Markup" is a term thrown around by agencies and SEOs as something that's critical for ranking either in Google or AI.

To the naive, it is just complicated enough to not question it or bother diving into what it's true purpose is.

However, we've long held the belief in our own logic and anecdotes that schema does absolutely nothing for your rank on Google.

Unsurprisingly, when you ask AI how to optimize a website or page, it will undoubtedly suggest adding schema. AI is trained on the writings and opinions of the internet. Mostly people who have never done their own peer-reviewed studies on the subject.

We put this to the test the world's largest 10-week, controlled test on schema markup in conjunction with some of the biggest brands and players in the SEO space.

This peer-reviewed, 10-week controlled study evaluates the statistical impact of LocalBusiness schema on Google SERP rankings, Maps, and LLM recommendations.

05/13/2026

We take things very seriously at Evergrow.

05/11/2026

"I thought I was just joining mine and Lissette's weekly 1:1, only for it to be raided by the entire team with their custom Happy Birthday backgrounds."

- Jake forgetting this happens every year.

02/23/2026

Can't hire an agency yet? We're rolling out content on our YouTube channel that teaches you how to do digital marketing the exact same way we do it at Evergrow.

We're building out the foundational building block components first with tracking and analytics, then we'll dive into marketing and ads.

Head over to the Evergrow Marketing YouTube channel and start learning today!

02/02/2026

🚨🎉Industry Survey Winners!!!🎉🚨

Here are the winners of the gift cards to the industry survey participants:

**$50 Amazon Gift Cards**
🥉Cameron Simpson with Ecoscapes
🥉Lenny Glatczak with Lenny's Landscaping

**$200 Amazon Gift Card**
🥈Randy Clark with The Fertilizer Guys

**$500 GRAND PRIZE Amazon Gift Card**
🥇Kayla Sipple with South Central Landscapes

We will be sending out emails to confirm the prize winners this week.

Thank you all for participating!

01/24/2026

The industry's biggest and most comprehensive Google Ads benchmarks report!

Every year, we aggregate our data to show what you can expect for results with Google Ads.

This year, we had enough data to separate it by service type.

Check out the report, see how you stack up, or what you could expect!

11/10/2025

Just a heads up to everyone -- we will be out of the office tomorrow in observance of Veterans Day .

🦸‍♂️🦸🦸‍♀️

10/13/2025

We recently had a friendly competition to see who got the most steps in a week! Who do you think averaged the most per day? (Hint: It wasn't Jake, who was sick and mostly walked between the couch and the medicine cabinet...🤒).

Vote!
⚾Angie =👍
🌴Lissette =❤️
🎧Eva =🤗
🤧Jake =😆
🌳Cody =😯

10/06/2025

SURVEY GIVEAWAY!

Own a landscaping or lawn care business?

We're giving away almost $1,000 in Amazon gift cards for a survey we're doing.

The survey should take no more than 5-10 minutes of your time.

https://evergrowmarketing.com/survey/

09/08/2025

HAPPY BIRTHDAY, CODY!

The last two years I (Jake) have been the Google Meet Birthday target, but this year we had our sights set on Cody.

No one talks more about or eats more Panda Express or Cup Noodles than him.

NO ONE.