Running Robots

06/13/2026

PPC can feel like a mystery surprise. You put money in, clicks come out, and somewhere in the middle you're supposed to trust that it's working.

On Tuesday, June 16, Adam Engel and Meegan Campbell are teaming up with CIRAS for a webinar that pulls back the curtain. It's called "Clicks With Receipts: What Pay-Per-Click Really Looks Like," and it's exactly what it sounds like. Real foundations for strong Pay-Per-Click results, and how to tell whether your ad spend is actually doing anything.

If you've ever wondered where your PPC budget goes, this one's for you. Register to join us here:

Learn how PPC can drive measurable results for small to mid-size manufacturers. This session breaks down paid search basics, busts common myths, and shares a real Iowa success story.

05/14/2026

What an incredible week last week was.

We had the honor of presenting at the CIRAS AI Summit on May 6th, and we also built the Summit website. Seeing everything come together was something that we won't forget.

To CIRAS, thank you for putting together another wonderful event. To everyone who attended and stopped to talk with us, thank you, truly. The Iowa business community never disappoints.

We're so proud to have been a part of this event and already excited for next year's Summit!

05/13/2026

The Robots took home TWO 1st place wins at the AMA Iowa NOVA Awards last Thursday evening. 🏆

1st Place in Digital Marketing for our Milkhouse Candle Co. Pay-Per-Click Campaigns, and 1st Place in Website Design for our Blu Track Website Design.

None of this happens without great clients who trust us with their businesses. Milkhouse and Blu Track... this one's for you.

Thank you to AMA Iowa for a wonderful evening, and congrats to all of the winners!

05/05/2026

The Robots are headed to Ames for the CIRAS AI Summit at Iowa State!

Adam and Meegan are presenting Wednesday at 11:15 AM in the Scheman Building. The session is called "Stop Automating Broken Processes" and the title says exactly what we mean.

Most businesses bolt AI tools onto workflows that were already inefficient and then wonder why the results don't match the hype. Our session is about what actually changes outcomes: process redesign. We'll be walking through real case studies from manufacturing, professional services, and e-commerce, plus a live demo of multi-agent workflows in action.

If you'll be there, come find us in Room 250-252. We'd love to connect.

CIRAS AI Summit: https://zurl.co/WmZEk
Session Info: https://zurl.co/PP4zG

04/24/2026

We're speaking at the 2026 Iowa AI Summit on May 6 in Ames!

Adam Engel is in the AI Demo track this year. Real workflows, real client results from our work across manufacturing, professional services, and eCommerce - nothing theoretical. Meegan Campbell co-presents and helps to facilitate the Marketing & Sales track.

36 speakers from Iowa companies sharing how they're actually using AI right now. If you've been wondering what's working and where to start, this is the event.

Registration closes April 30. Read the full story here:

Running Robots founder Adam Engel and Meegan Campbell are speaking at the 2026 Iowa AI Summit on May 6 in Ames. Here's what to expect from the summit and our sessions.

04/20/2026

Blu Track makes flexible two-lane racetracks and STEM kits out of Anamosa, Iowa. Their products show up in family living rooms, classrooms, and library maker-spaces — and their new website was built to serve every one of those audiences.

We designed two dedicated paths through the site. Families get streamlined product comparison with compatibility badges so they know exactly which tracks work with the cars they already own. Educators get curriculum-aligned kits, side-by-side comparison tables, learning outcomes, and a complete guide to purchasing with POs and tax-exempt checkout.

Since launch, educator account sign-ups have increased, product compatibility support inquiries have dropped, and the PPC campaigns we manage alongside the site are seeing conversion rates above 50%.

The digital strategy was even featured by CIRAS at Iowa State University after driving over $210,000 in new sales for Blu Track.

Web design and digital marketing, all under one roof. Read the full case study: https://runningrobots.com/projects/blu-track/

04/10/2026

We just found out that the new website we built for Blu Track was named a top 3 finalist in the Website category at the AMA Iowa NOVA Awards!

This was a true collaboration, and we couldn't be more proud of what we accomplished together.

There's also a People's Choice Award, and we'd love your help. The top 5 entries with the most reactions on Facebook advance to the next round. Voting ends Sunday, April 19th.

If you have a second, click the link below and leave a reaction on the original post. Reactions on shared posts don't count, so make sure you're reacting on the original. Then feel free to share the link with anyone who might do the same!

👉 https://www.facebook.com/photo/?fbid=1455513303252940&set=a.1455588713245399

We really appreciate it. Let's go get this! 🤖

Running Robots

Blu Track Website Design

Running Robots rebuilt Blu Track's outgrown Wix website into a modern WordPress/WooCommerce experience designed around two distinct audiences: families shopping for racetracks and educators purchasing STEM kits for classrooms. Custom product pages, standardized naming, a dedicated educator flow with online purchase ordering, and a B2B portal replaced a one-size-fits-all site that wasn’t working for anyone. The result is a website that works as hard as the team behind it. 525% increase in monthly revenue ($5.6K to $35K/month). $210,000 in new sales driven through the digital strategy (featured by Iowa State's CIRAS). 1,497% return on ad spend with 52.61% conversion rate.

04/10/2026

We just got word that the pay-per-click campaign work we've done with Milkhouse Candles has been named a top 3 finalist in the Digital Marketing category at the AMA Iowa NOVA Awards!

Great results come from great partnerships, and this one has been exactly that.

Just like our other entry, there's a People's Choice Award. The top 5 entries with the most reactions on Facebook advance to the next round. Voting closes Sunday, April 19th.

If you'd be willing to click the link below and leave a reaction on the original post, it would mean a lot. Reactions on shared posts don't count, so be sure to react on the original. And if you're up for sharing the link, even better!

👉 https://www.facebook.com/photo/?fbid=1455511553253115&set=a.1455588713245399

Thank you for the support. It means a lot to our team. 🤖

Running Robots

Milkhouse Candle Co. - PPC

Running Robots delivered exceptional Google Ads results and strategic marketing direction for Milkhouse Candle Co. in 2025. Through Performance Max campaign innovation, first-party audience integration via Shopify and Klaviyo, and a Virtual Chief Marketing Officer (VCMO) engagement providing cross-channel strategic oversight, Running Robots generated $123,551 in verified revenue from Google paid advertising - a 7.28x return on ad spend - with 89% of orders coming from new customers.

04/08/2026

Your business probably has more analytics tools than you know what to do with. The real problem isn't the data. It's that it's everywhere, and none of it talks to each other.

Our founder, Adam Engel, is teaming up with Iowa State University CIRAS for a free virtual webinar on April 21 at 11 AM CT. He'll show you how to build a repeatable system for organizing your website and analytics data so AI tools can actually do something useful with it.

If you've ever stared at a dashboard and thought "now what?" then this one's for you.

Register (free): https://events.blackthorn.io/en/6g82hT47/g/6Ge322C0WS/beyond-the-dashboard-building-a-repeatable-data-pipeline-for-ai-driven-website-4a4wQrrnDt/overview

01/27/2026

🎉 We're hiring! Lead Generation Specialist with a focus on SEO & SEM data + automation. If you love doing the work, take pride in ex*****on quality, and are excited to scale small businesses through process & automation over time, we want you on our team.

What we're looking for:
-3+ years of SEO experience managing campaigns across Google, OpenAI, Bing & others.
-Strong understanding of keyword research, audience targeting, bidding strategies, and conversion tracking.
-Experience with SEMRush, Google Analytics, Google Tag Manager, and UTM tracking.
-Ability to analyze data-driven insights & optimize campaigns based on KPIs.
-Strong project management & communication skills.

Nice-to-haves:
-Google Ads & Meta Certifications.
-Experience with Zoho One, n8n, SEMrush, Screaming Frog, or other digital marketing tools.
-Experience in B2B marketing & lead gen for manufacturing companies.
-Familiarity with SEO & content marketing to align PPC efforts with organic search strategies.

What you’ll get:
-Work with cutting-edge digital marketing strategies in a fast-paced, high-growth environment.
-Opportunity for growth into senior account management or strategy roles.
-Work directly with manufacturing clients, helping them scale through digital innovation.

Ready to apply? Click below.

Running Robots This is a remote position. Role Overview Senior Lead Generation Specialist (SEO and SEM Data + Automation Focus) About the Role We’re h