08/17/2020
๐๐ฌ ๐๐๐ ๐๐จ๐ซ๐ญ๐ก ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐ข๐ง๐ ๐๐จ๐ซ ๐๐ฆ๐๐ฅ๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ?
No matter if you are small or large business, if you are running your business on digital channels, it is a must that you should pay attention on SEO. So what is SEO and is it worth to invest your time, money and effort into SEO marketing?
SEO stands for โSearch Engine Optimizationโ which is the method involves in increasing the quality, quantity of the traffic to your website as well as get your web traffic organically.
1. ๐๐ธ๐ ๐๐๐๐๐๐ ๐ ๐๐๐๐ ๐ก๐๐๐ ๐๐๐ ๐ข๐๐ก๐ ๐๐๐ ๐ฆ๐๐ข๐ ๐๐ข๐ ๐๐๐๐ ๐
SEO takes time and effort. Youโll see the result within approximately 6-12 months. Although this may be a quite long time, the result is rewarding if you have done it correctly. Also, the result can last for years and this is important for small business owners who are struggling to be successful.
2. ๐ผ๐๐๐๐๐ ๐ ๐๐ฃ๐ ๐
๐๐ผ
According to BrightEdge, 40% of revenue is captured by organic traffic so you have better optimize your organic keywords in your website. More organic keywords earning means higher click rate and may eventually turn into lead, sale or call.
3. ๐๐ธ๐ ๐๐๐ ๐๐ ๐โ๐๐๐๐๐ ๐กโ๐๐ ๐๐กโ๐๐ ๐๐๐๐ ๐ ๐ก๐๐๐ก๐๐๐๐๐
If you invest in SEO, you only need to strongly pay within the first period. If you do correctly, it will go by itself. You donโt have to pump money into it constantly. Not to mention that paid advertising provides short term results only, for businesses that aim to last long, SEO is a better choice.
4. ๐๐ธ๐ ๐๐ ๐๐ข๐๐๐ก๐๐๐๐๐๐๐
SEO will also offer you analytic data on your website, giving you a clear insight into your website activities. There are tools that you can use to track your websiteโs performance such as Google Console or Google Analytics. These tools give you information on who are your audience, your popular keywords, or your top pages. Having this information help you understand your target customers and are you providing what they want, hence, improve your business.
5. ๐๐ธ๐ ๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐ ๐ก๐๐ข๐ ๐ก๐๐ ๐๐ฆ ๐ฆ๐๐ข๐ ๐๐ข๐๐๐๐๐๐
The goal of SEO is to build reliability and trust in search engine users. You need to offer nice-clean and easy to use website, good user experience, and valuable content to earn the authority. But once you got the authority, your business will be trustworthy and more people will come to you.