KnewChoice

11/04/2024

The long-standing debate about SEO vs SEM and which traffic source is better is finally over.
After poring over dozens of metrics, reports, and campaigns across our clients' accounts, I can tell you that business needs to balance both.
Neglecting one or the other has been the leading cause of rising average CPCs, CPAs, market retention, and, in some cases, higher-than-average churn rates.
Our October blog discusses the difference between both traffic sources, how to shift marketing dollars between each, and the financial impact the traffic source can have on a business.

Discover the key differences in SEO vs SEM and learn how combining both can maximize your online reach and advertising effectiveness as business needs change.

09/16/2024

Choosing a CRM to help manage your sales and marketing operations can be tricky.

It doesn't have to be, though. Focusing on a CRM that integrates with your business goals saves you time and energy.

To simplify things, we consolidated the top 10 CRMs in 2024 and provided insights on why someone would choose one platform over another.

Check out our latest blog with details on each platform and which we chose as we scale KnewChoice.

What is a CRM and when should your business considering using a CRM like Hubspot to track leads & sales? Our blog covers the top 10 CRMs used across businesses.

08/26/2024

As PPC advertising costs continue to rise, it is important to explore other platforms that can help maximize ROI and lower lead acquisition costs.

While I love using Google Ads to help businesses see results, I like how Microsft Ads has been making changes to make their advertising options more appealing to small businesses.

Our latest blog explores the benefits of using Microsoft Ads, how it pairs well with Google Ads, and how industries with older, more affluent customers can reap the benefits of targeted traffic with lower lead acquisition costs.

Check out the latest blog below.

https://knewchoice.com/exploring-microsoft-ads-as-a-google-ads-alternative/

07/01/2024

Social media can trap us in the "my life is a perfect trap."

Of course, it's easy to take 100 pictures of your best duck face and choose only one that makes you look amazing.

The same applies to entrepreneurship. Just because your favorite business people seem to have their s**t together doesn't mean they do.

We all work hard to make our lives look perfect but often forget that scars are beautiful and make for great stories.

My advice to aspiring solopreneurs is not to be afraid to share the good and the bad moments along your journey.

Sharing the good and bad moments makes you more human and more relatable.

We live in a world where people want genuine connections, not more canned responses generated by AI.

Anyway, happy Monday, everyone, and have an amazing July chasing your dreams!!!

I am sharing a little behind-the-scenes from a recent photoshoot to practice what I preach.

I call this piece What the World Sees vs What I See. Enjoy!

06/28/2024

Online marketing can be pretty challenging. However, it doesn't have to be if you follow a systematic approach that will help you spot trends that you can easily apply when expanding into new channels.

Check out our 7 tips for building and scaling more effective marketing campaigns.

06/26/2024

Optimizing marketing campaigns can be challenging if you're not using SMART Goals and KPIs to make informed decisions.

Our latest blog explores how KPIs form the measurable components of a SMART goal and how you need to spot the difference between a KPI and a metric.

What are KPIs and how can they be used to optimize marketing campaigns to drive marketing success, and achieve business goals while staying laser focused.

04/12/2024

Want to get the most out of your digital marketing campaigns?

You will want to build your campaigns using SMART goals if you do.

SMART goals are an incredibly effective way of generating more leads and sales because they help you focus on the most important KPIs to achieve your goals.

Take a look at our latest blog to learn more about SMART goals, how to create them, and how to use them effectively.

https://knewchoice.com/outperforming-competitors-with-smart-goals/

03/13/2024

Is your business paying close attention to the data you're collecting? Are you actively paying attention to who's buying your products or services?

Our newest blog features a case study in which we used customer data to build a highly targeted campaign for a men's lifestyle brand. However, the campaign was pitched to a totally different audience.

You'll want to read this article if you own or manage an e-commerce business. There are lots of 💎 you might be able to apply to your current campaigns.

https://knewchoice.com/the-marketers-treasure-trove-marketing-analytics/

02/12/2024

Is your SEO and paid search strategy ready to scale with the latest AI 🤖changes impacting Google and Microsoft search engines? 🔎

If you are unfamiliar with Search Generative Experiences (SGE), you may want to check out our latest blog post. 📰

https://knewchoice.com/the-future-of-search-exploring-search-generative-experience-sge/

02/06/2024

After several months of hard work and patience, we are officially live.

KnewChoice is your knew choice (yes, this was on purpose) in digital marketing.

Our brand represents having options regarding your life, business decisions, and, most importantly - marketing.

Check out our website to learn how we help businesses scale their online efforts to generate more revenue at https://knewchoice.com. 🧠📈💰

01/31/2024