09/21/2026
Fall has arrived and that means Black Friday planning starts now.
One of the best things you can do ahead of the busy season is begin segmenting your audiences. Using Shopify, you can create customer lists based on criteria such as:
🍂 New customers from the past 3–6 months
🍂 Customers who have spent over a certain amount
🍂 Your highest-value customers
Upload these lists to Google Ads and Meta to reach existing customers or help the platforms find similar high-value audiences.
The earlier you prepare, the stronger your Black Friday campaigns can be. Are your audiences ready?