08/21/2026
What weâve learned so far with Chat GPT ads:
Itâs hard to optimize: Youâre limited to changing budgets, bids, creative, and context hints without the visibility into what questions are being asked and how each creative element is performing.
Itâs currently serving as a top of funnel platform: we see the clicks and the add to cart, but conversions are slow. We think this will pick up as the channel matures.
Honorable mention: if you are a brand who is targeting high income earners or businesses, note that Chat GPT ads only targets free accounts and you might be missing out on your audience.
What have you learned? đ¤