01/15/2026
New year, new Human Marketing Newsletter āØ
January kicks off with major signals across marketing, media, and AI, setting the tone for how brands, platforms, and communities will evolve this year and beyond, including:
š¤ Anthropic is launching Claude Cowork, a general-purpose AI agent that can read, analyze, manipulate, and create files directly on a userās computerāpushing AI deeper into everyday workflows
šŗ Pinterest is piloting a new CTV series after a recent acquisition, with 22-minute episodes built around real pins and boards that viewers can save, shop, and explore without leaving the show
š¬ Discord has filed confidentially for an IPO, putting the platform in position to become one of the yearās biggest public offerings following a $14.7B valuation in its last funding round
š¢ Reddit introduced automated Max Campaigns in beta, using Reddit Community Intelligence⢠and AI to predict the value of every ad impression and drive performance
From agentic AI to shoppable entertainment and automated media buying, Januaryās updates make one thing clear: platforms are racing to blend utility, community, and commerce in more human-centric ways.
Stay ahead of the signals shaping next-gen marketing, technology, and culture.