Maricich Health

05/27/2026

Tonight!

Tomorrow’s the day! What a treat to hear from the mastermind creatives and winners of this year’s OC American Advertising Awards!🙌

Join us at the Rivian Theatre tomorrow evening.

RSVP Here: https://lnkd.in/gXKtWdMU or with the link in our bio.

05/27/2026

We let the work do the talking. This year, it had a lot to say.

Maricich Health is proud to be recognized across three of healthcare marketing's most respected competitions: the 2026 Healthcare Advertising Awards, Telly Awards and Health Care Communicators of Southern California (HCCSC).

More than 40 honors across all three shows, including Gold awards for member storytelling, enrollment campaigns, video production and brand identity work created in close partnership with CalOptima Health and Valley Health Plan.

Grateful to our clients, partners and team for helping bring these award-winning campaigns to life.

05/12/2026

Fifteen awards at the national Healthcare Ad Awards is humbling, especially knowing we were among the top winners in the overall competition this year. But the work behind them was never really about the awards.

It was about helping CalOptima Health and Valley Health Plan members understand their coverage, find care and make decisions that improve their lives. If the campaigns did that job well, everything else follows.

Grateful for the recognition. More grateful for the clients who have been true collaborators, ensuring that the people this work was made for, those in the community, have more options to get and keep the care they need.

Winners list in comments.

05/05/2026

40 years of Maricich Health and we celebrated the only way the Mariachis know how: with a full-on fiesta!

From the piñata to the party hats, our team brought the energy and the heart. But beyond the fun, this milestone means everything because 40 years doesn't happen without the people who show up every single day and make this place special.

Here's to our incredible team, and to 40 more.

04/13/2026

What does "finding the why" really look like when it comes to healthcare storytelling?

We're proud to be featured in a Telly Awards winner profile, where we discuss how our work centers on purpose-driven creative that connects people to meaningful care. The piece highlights the ethos behind our Gold Telly-winning "A New Generation of Caring" video for Redlands Community Hospital- an authentic brand story rooted in community, diversity, transformation and the human experience of care.

See link in comments.

03/31/2026

“I’m grateful for CalOptima Health because I have a new heart, and it gave me a second chance at living a quality life.”

Those are the words of Richard Bines, a CalOptima Health member featured in our recent video docuseries, who went from undiagnosed heart failure to a life-saving transplant and a renewed chance at life with his two kids.

Richard’s story is part of our CalOptima Health member story series, which just earned a Silver Addy Award from the American Advertising Federation (AAF) of Orange County for Branded Content & Entertainment. At Maricich Health, we’re proud of this recognition because it reflects what healthcare communications can be: human, honest and rooted in real impact.

The member-focused docuseries, produced in collaboration with CalOptima Health, is designed to showcase real outcomes through real voices. No scripts. Just authentic storytelling that reflects the impact of whole-person care.

When Richard arrived at the ER barely able to walk, he learned he had already experienced multiple heart attacks and was in heart failure. What happened next made all the difference. CalOptima Health’s coordinated care model moved fast, approving his transfer and treatment before he even arrived at the transplant center and removing barriers at the most critical moment.

Through partnerships with leading academic medical centers and transplant programs such as UC San Diego Health’s Center for Transplantation, CalOptima Health ensures members have access to advanced, life-saving care when they need it most.

Richard’s story is a powerful reminder that access, coordination and advocacy can truly save lives. For us, that’s what this work is all about.

03/02/2026

How often do you get to help shape the future of healthcare marketing inside a historic sea captain's home built in the early 1800s? We had the pleasure of attending and presenting at the TAAN Americas annual meeting held in Charleston, SC, this past week.

Our agency affiliates from across the U.S. and South America joined together to explore how AI and other technologies are intersecting with branding and marketing. We're using these emerging best practices to advance outcomes for our healthcare clients.

Between the history, good food, and great people, it was a memorable trip!

02/23/2026

How does a local health plan stand out amid national healthcare policy shifts, growing uncertainty and increasing competition?

In a pivotal year for Valley Health Plan (VHP), Maricich Health was tasked with bringing clarity and confidence to the conversation. Our insight uncovered what truly set VHP apart: deep local roots and cultural connections that resonate authentically with its community.

By embracing what makes them unique, we positioned VHP as a health plan grown from —and for —the local community.

We're proud of what we accomplished together—navigating a tough open enrollment year and driving meaningful member retention through Health Grown Locally!

02/19/2026

No two mergers or acquisitions involving hospitals or health systems are the same. Each one requires a customized strategic and creative approach built around the situation, the stakeholders and the shared vision for what’s next.

When Santa Clara Valley Healthcare (SCVH) acquired Regional Medical Center (RMC) in East San Jose, our team helped bring both organizations together through intentional branding and transparent communication that fostered unity and trust.

The result: SCVH strengthened its mission and reputation, and the community gained a stronger voice and continued access to essential care—proof that with the right brand and communications strategy, major change can become shared progress.

Link in comments.

02/11/2026

For some of us, the real Super Bowl championship happens during the ad breaks!

We’re reviewing this year’s healthcare-focused ads and sharing our insights in today’s blog post.

Full post below. What did you think of this year’s spots? Let us know in the comments.