Racer Media & Marketing, Inc.

04/15/2025

In this video, we look back at the issues produced by Editor-in-Chief Laurence Foster and the RACER team since the company was reacquired by the founders in the Spring of 2012. We refer to this period as the RACER 3.0 era. Every RACER cover since May 2012 thru April/May 2025 is shared in this video.

We celebrate RACER's 33rd Anniversary with the April/May 2025 issue, as a new era dawns for the RACER brand with the addition of RACER Network on linear cable TV, steaming with the RACER+ app and FAST platforms.

Thank you to our loyal readers and advertisers for going the distance with us, as we race onward to RACER's future in print, digital and video content.

Learn more about RACER Magazine (Print + Digital): https://info.racer.com/subscribe

01/20/2025

In this episode of the RACER Creative Drive Podcast, host Taro Koki sits down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER.

George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.
With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field — where it’s headed, and its potential role in brand development. George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. Geo...

03/27/2024

Take a look inside the 2024 Season Preview Issue of RACER Magazine: https://bit.ly/3vvNkK1

02/06/2024

Thank you to all SCCA members and National Office staff for 40 years of fun, collaboration and accomplishment. From the team at RACER Magazine.

02/06/2024

Here is the link to the FREE digital version of the final regularly published issue of SportsCar magazine. This January/February 2024 issue is also 462nd and last SportsCar published by Racer Media & Marketing, Inc. As we celebrate the Sports Car Club of America’s and SportsCar magazine’s 80th Anniversary, it has been an honor to have served our fellow SCCA for exactly half of the club’s existence. We’re still dedicated to the SCCA and its members, so we’ll be expanding RACER magazine’s and RACER.com’s content related to club events and driving participation in motorsports. – Paul Pfanner, President and CEO, Racer Media & Marketing, Inc.

Since 1944, the Sports Car Club of America has championed one mission: To bring motorsports to the masses of American men and women who are passionate

12/11/2023

RACER Magazine has evolved and expanded over the past 31 years since our debut in April 1992. We launched RACER.com in May 1997 which morphed into the SPEEDVISION website and later, a content supply deal with the SPEEDTV website. RACER.com was reborn in 2008 when that deal ended amild the great recession. A push to rebuild and upgrade RACER.com began in earnest in the Summer of 2013 and continues to this day. Our website now stands as the leader in North America for auto racing-related news and commentary. In 2013 we also launched The RACER Channel on YouTube. You can also access our YouTube channel via RACER.tv, signalling our ultimate intention for the RACER brand. This promo video, that debuted during RACE INDUSTRY WEEK highligts our multi platform approach as we look ahead to 2024.

Subscribe to Racer Magazine - Print + Digital: $50/year:https://info.racer.com/For daily racing news: https://racer.com The RACER Channel: www.racer.tvRACER ...

12/19/2021

Revisit the webinars from the 5th and final day EPARTRADE RACE INDUSTRY WEEK in association with Racer Media & Marketing, Inc. from Friday, December 3. Guests including INDYCAR and IMSA team owners MikeShank and Bryan Herta, NHRA drag racing legends Antron Brown and Greg Anderson, NASCAR leaders Steve O'Donnell and John Probst and many more. RACE INDUSTRY WEEK was sponsored by ETS Racing Fuels and Penske Racing Shocks, and presented by AEM Performance Electronics, ARP Inc, and Motul

After five days, 55 hours of live webinars and more than 150 guest speakers from across the motorsport industry, the 2021 edition of EPARTRADE’s Online Race Industry Week is a wrap. But if yo…

12/18/2021

Enjoy these invidual video webinars from the 4th day of EPARTRADE Race Industry Week in association with Racer Media & Marketing, Inc. Guests included co-founder , star , team owner , racing leaders for manufacturers , , and , and more. is sponsored by and and presented by , and .

After five days, 55 hours of live webinars and more than 150 guest speakers from across the motorsport industry, the 2021 edition of EPARTRADE’s Online Race Industry Week is a wrap. But if yo…

12/15/2021

Here is an inventory of the individual video session links from Day 1 of 2021 ONLINE RACE INDUSTRY WEEK that our Racer Media & Marketing, Inc. team produced in collaboration with our friends at EPARTRADE.

After five days, 55 hours of live webinars and more than 150 guest speakers from across the motorsport industry, the 2021 edition of EPARTRADE’s Online Race Industry Week is a wrap. But if yo…

11/27/2021

Our team at Racer Media & Marketing, Inc. welcomes Brian Bielanski's new "INSIDE THE SCCA" podcast series to RACER.com and also to our social media channels for RACER magazine and SportsCar magazine that we have proudly published for the Sports Car Club of America, Inc. (SCCA) since January of 1984.

Our CEO and Founder, Paul Pfanner is Brian's guest this week as he begins a series of interviews with the Inductees into the SCCA Hall of Fame. Pfanner's fellow SCCA HoF Class of 2022 inductees are Charlie Clark, Howard Duncan, Greg Pickett and Mark Weber and they will officially join the SCCA Hall of Fame during a virtual induction on January 21, 2022 — the opening day of the 2022 SCCA Convention.

Now a little more about Brian Bielanski who has lived a parallel life of motorsports and journalism for more than 30 years. Brian started in motorsports in 1986 as his father’s 16-year-old “crew chief” on SCCA FV, Sports Renault and IT Honda CRX efforts. He has also competed in, and plans to compete again, in SCCA Club racing, Autocross and Road Rally. As a journalist he’s worked in news in network staff positions with CNN and CBS and local news in seven markets from LaCrosse, Wisconsin to New York and Los Angeles. In 2009 Brian founded RacingWire, one of the first web-only motorsports news services given credentialed access at NASCAR, IndyCar, and NHRA events. He currently hosts several podcasts including “Inside the SCCA” and is an editor/producer for KNX 1070 NewsRadio in Los Angeles. Bielanski’s podcasts are available on numerous platforms such as Apple Podcasts, Spotify and Anchor FM via “The Racing Wire” Network.

“Inside the SCCA” is a podcast series hosted by Brian Bielanski featuring interviews with leading personalties involved with the Sports Car Club of America. New podcasts are released on…

11/23/2021

We are very proud of our Racer Media & Marketing, Inc. team's collaboration with the EPARTRADE team in pulling togther this incredible speaker line-up for the 2nd Annual Online RACE INDUSTRY WEEK, November 29, - Dec. 3, 2021. These are the best and the brightest in the global motorsports industry. There is no charge to attend so please sign up here: https://lnkd.in/gE7DTCw