EthniFacts LLC

09/27/2024

Thanks to writer Sarah Brown for encapsulating the findings of our recent study with the Wine Market Council.

The wine industry has an incredible opportunity to shape its own story and connect with a new generation of diverse, young consumers! They’re seeking authentic, fun, and relevant reasons to enjoy wine—whether at home or out on the town. Let’s meet them where they are and make wine part of their lifestyle!

Shopping alongside 27 young, multicultural consumers was an eye-opening experience, and it highlighted how much we can all learn from their preferences and habits. Time to embrace this shift and seize the narrative!

Young Wine Consumers Seek Clarity and Context when Purchasing

06/03/2024

We are so excited for this upcoming opportunity with the Wine Market Council to use unique conceptual models and provide actionable steps for wineries to accommodate the cultural shifts of our world.

We cannot wait to discover and share how the wine industry can broaden the spectrum of future wine-lovers by appealing to young & Multicultural audiences!

Press Release

05/13/2024

EthniFacts CEO Mike Lakusta highlights opportunities for franchises to connect with the Latino community as both franchisers and targeted consumers in this educational presentation at the 10th annual Latino Franchise Symposium with Latino Leaders Magazine!

Click the link to see the video!

06/14/2023

EthniFacts is proud to be a part of this "Push for Change" report which surveyed 5,500 respondents of diverse sexual identities from 9 countries, breaking down their attitudes and behaviors toward LGBTQIA+ media content, advertising, and much more.

With only 19% of the LGBTQIA+ community reporting receiving these ads, brands have room to drive further engagement among this population.

CLICK HERE TO READ:https://www.ethnifacts.com/_files/ugd/504b93_77865955ec994726b9b4b55963bf6957.pdf

03/11/2023

EthniFacts CEO, Mike Lakusta, is proud to be part of this effort to call attention to the generational wealth opportunity available to Latino entrepreneurs and to encourage Hotel chains to recruit Latino franchisees in an effort to close the gap in Hotel ownership.

Latinos Are 19% of U.S. Population, but Only 9% Are Hotel Entrepreneurs

02/16/2023

We are proud to announce the release of the 2023 Latino Hotel and Entrepreneurship Investment (LHEI) report for the Latino Hotel Association! Download the report to learn more.

The Latino Hotel Association is proud to release the 2023 inaugural Latino Hotel and Entrepreneurship Investment (LHEI) Report showcasing data and research detailing Hispanic entrepreneurship, economic and population growth, and specific opportunities and barriers to Latino business ownership within and outside the hospitality industry. The LHEI report advocates for specific policy needs necessary for Latinos to navigate the steps required to own and invest successfully in hotels and demonstrates the importance of Latino ownership to hotel chains seeking franchise owners. Download the report today! Download the report here: https://latinohotels.org/LHEI_report/

09/30/2022

Multicultural consumers are often finding other BevAl categories more exciting than wine. Proud of this work with the Wine Market Council to provide a roadmap for authentic wine connections to consumers of color.

Wine Market Council alongside EthniFacts LLC underscores the need for authentic cross-cultural wine products, packaging, and marketing aimed at the ever-growing Hispanic and African American populations.  Napa, California – September […]

02/04/2022

"When a minority-owned small business wins, we all win."

Our report on the Multiplier Effect of Supplier Diversity with GSD&M was recently featured in a Forbes article! Thanks, Christine Michel Carter.

https://www.forbes.com/sites/christinecarter/2022/01/29/yes-everyone-plays-a-role-in-the-success-of-minority-owned-and-women-owned-businesses/?sh=a916a8c6db7b

The onus is on both the corporate sector and individuals (peers, family, friends, etc.) to ensure minority-owned and woman-owned businesses succeed.

10/20/2021

We are proud to announce our recent collaboration with GSD&M. "The Multiplier Effect of Supplier Diversity", a report created by Mike Lakusta and Max Rutherford, explores how supplier diversity programs bring economic growth, job opportunities, and new resources to minority communities.

More information, as well as the report itself, can be found in the link below.

GSD&M launched the first fully commissioned advertising supplier diversity program in 2004. Through perpetual ebbs and flows, GSD&M has remained steadfast in its mission to provide equity and opportunity to its incumbent and emerging diverse and underrepresented suppliers. “The Multiplier Effect o...

03/26/2020

What can we learn from North Asia about media habits during COVID-19? Well said, Nielsen: “For brands looking to authentically connect with the consumer during this difficult time and offer a solution, this is a time to lean in.”

To see the full report >>>https://www.nielsen.com/wp-content/uploads/sites/3/2020/03/The-Impact-of-COVID-19-on-Media-Consumption-Across-North-Asia.pdf

03/25/2020

Who Will Follow the Rules? Personality Traits of Risk Takers & Rule Breakers...


To learn more click the link below >>>
https://e574489e-1164-475f-a961-0972ee0e6e52.usrfiles.com/ugd/e57448_b5a37c10c8c04689b85cbdd4b86378ec.pdf

02/27/2020

Personality-based marketing enables you to gain share of mind, not just share of eyeballs. Appealing to what really motivates consumers is the surest way to get action.

Learn more about EthniFacts' Big 5 (OCEAN) and syndicated studies... https://lnkd.in/enfNrbt