05/29/2026
Chili’s is bringing back one of the most recognizable jingles in advertising, this time with Lizzo leading the remix.
The new campaign reimagines the iconic “Baby Back Ribs” commercial with a modern, high-energy twist that blends nostalgia with Lizzo’s unmistakable style. The spot includes playful callbacks to the original ad, new lyrics, and even a custom flute designed to look like a Chili’s rib.
The campaign coincides with updates to Chili’s Baby Back Ribs, which now feature larger portions and a caramelized barbecue sauce crust.
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The reimagined earworm celebrates Chili’s fan-favorite Baby Back Ribs and puts a modern spin on one of the most well-known jingles — including a new verse, flute solo and more Chili’s Grill & Bar is celebrating the recent updates made to its popular ribs with a new take on its most recognizabl...