06/20/2026
Cinemark is rolling out its first-ever national brand campaign.
“It’s Show Time” is now live across the U.S., marking a major milestone for the Plano-based exhibitor. The campaign is designed to spotlight the emotional experience of moviegoing, highlighting the immersive technology, guest service, and in-theater experience that define Cinemark as more than just a place to watch films.
The rollout includes TV, digital, social, OOH, and in-theater placements, with a broader expansion planned into 2026.
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Wanda Gierhart, EVP Global CMO & Content Officer at Cinemark, posted on LinkedIn: “After a successful targeted rollout last fall, I’m thrilled to share that Cinemark ’s first brand campaign, It’s Show Time, is now being deployed on a national scale. In developing this spot, we set out to cap...