AdChatDFW

09/03/2026

Mary Kay is stepping into a new era with a new global brand platform: “Beauty Is More Beautiful Shared™.”

The campaign is the beauty brand’s largest ever global consumer facing campaign, launching across 40 markets and built around women supporting women.

https://buff.ly/yulErC2

Today, Mary Kay Inc., the iconic beauty and entrepreneurship brand founded by the bold visionary Mary Kay Ash, announced Beauty Is More Beautiful Shared™, its largest-ever global consumer-facing campaign and a long-term brand strategy designed to drive its next era of growth. Launching across 40 m...

09/03/2026

DIFF SHORTS has announced the lineup for its 2026 festival, happening October 16 through 18 at the Angelika Film Center & Café in Mockingbird Station.

This year’s festival features 100+ films across 16 themed blocks, along with filmmaker Q&As, industry panels, daily red carpets and receptions.

https://buff.ly/wd5fbYx

09/02/2026

Coke, soda or pop? In Texas, the answer may be changing.

New research shows 56% of Texans now call a carbonated drink “soda,” while 26% still use “Coke” as the catch all.

For DFW, 53% say “soda,” 57% say “y’all” and 64% say “fixin’ to.”

So maybe there’s more to Texas marketing than just adding a cowboy hat and saying “y’all.”

https://buff.ly/KmnH9MO

For generations, the stereotype has been that Texans call every soft drink “Coke.” New research suggests that may be changing, and the shift offers some interesting clues for brands trying to connect with today’s Texas consumer. If someone in Texas asks for a Coke, does that mean Coca Cola? Ap...

09/02/2026

TruePoint is celebrating 20 years with a new investment in creative leadership.

The agency has named award winning creative leader April Steinbach as creative director, bringing more than 25 years of experience working on brands including American Airlines, AT&T, Texas Tourism, Bausch + Lomb and Texas.gov.

It’s part of TruePoint’s next chapter as the agency continues to expand its integrated capabilities.

Read the story on AdChat DFW. https://buff.ly/FV8jdWq

09/01/2026

How quickly Summerween becomes Hobbyween.

Michaels is taking Halloween into the craft aisle with “Hobbyween,” a new seasonal push built around DIY, fiber arts, personalized décor and getting creative with the holiday.

https://buff.ly/2Apn9hg
Read more on AdChat DFW.

08/28/2026

Two Texas icons. One very big partnership.

H-E-B and the Dallas Cowboys have teamed up in a first of its kind official partnership, and Dallas-based Plot Twist Creativity is agency behind all the fun.

The campaign includes five TV spots, including a hyped music video featuring a huge dance spectacle with the Dallas Cowboy Cheerleaders.

Get the story on AdChat DFW. https://buff.ly/lQL4JpM

08/28/2026

Ready, set, shoot!

Dallas VideoFest’s 24 Hour Video Race is back September 4, challenging teams to write, shoot and edit a short film in just 24 hours.

It’s filmmaking competition, a creative pressure cooker and always a good time.

Think you can pull it off? Get the details and sign up at AdChatDFW.com.

https://buff.ly/LKCd3rM

08/27/2026

The future of streaming, subscriptions, broadband and more are getting the focus.

Parks Associates has announced its advisory board and keynote speaker lineup for the 9th annual Future of Video Executive Conference, taking place November 17 and 18.

This year’s conference will bring together leaders from across the video, streaming, broadband and entertainment industries, with Roku’s Bill Daddario set to deliver the keynote.

Get the details on AdChat DFW.

https://buff.ly/OrCVbRP

08/27/2026

The golden age of travel is back, and The Uptown Agency is taking us there.

The Dallas based agency created a new campaign for SafariScapes and Pan Am that brings together safari adventure and the iconic style of Pan Am’s golden era.

Inspired by mid century travel poster art, the campaign turns real SafariScapes photography into illustrated pieces that feel like they could have come straight out of a 1968 travel magazine.

Check out the work on AdChat DFW.

08/26/2026

There’s nothing particularly funny about getting laid off.

But after 33+ years of continuous employment, Bill Cochran somehow found a way to turn his first layoff into an ongoing creative experiment.

He created the Sacred Order of the Laidofferati, an AI generated video series that he began releasing episode by episode on LinkedIn.

Now Bill is giving AdChat DFW the blow by blow on how the Laidofferati came to life, what inspired the series and what he’s learned along the way.

https://buff.ly/lPRNwjA