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Horowitz Research Horowitz Research is a full-service consumer insights agency with a mission for delivering insights that inspire change.

Understanding multicultural consumers requires more than translation, it requires strategy backed by data.In this case s...
05/28/2026

Understanding multicultural consumers requires more than translation, it requires strategy backed by data.

In this case study, Horowitz Research helped a leading pest control provider uncover actionable insights to better connect with Hispanic/Latinx homeowners across key markets, helping shape customer acquisition, marketing, and in-language engagement strategies.

Explore how Horowitz Research can support your growth strategy: https://www.horowitzresearch.com/contact/

Asian consumers continue to be among the earliest adopters of digital platforms and social trends, making social media a...
05/21/2026

Asian consumers continue to be among the earliest adopters of digital platforms and social trends, making social media a critical space for brands looking to build meaningful engagement.

In a recent article by Joyce Williamson, Director of Research at Horowitz Research, our latest FOCUS Asian study reveals that more than half of Asian consumers say social media is now a primary way they discover new brands and products, and 37% have made a purchase directly from social media in the past month.

Read the full article: https://multicultural.com/newsletters/multicultural-marketing-news-may-is-asian-pacific-american-heritage-month-3/

We’re incredibly proud to celebrate Adriana Waterston on being named a Cable TV Pioneer.Throughout her career, Adriana h...
05/14/2026

We’re incredibly proud to celebrate Adriana Waterston on being named a Cable TV Pioneer.

Throughout her career, Adriana has helped shape the media and entertainment industry through groundbreaking multicultural research, strategic leadership, and advocacy for diverse audiences. From pioneering some of Horowitz Research’s earliest Hispanic, Black, and Asian consumer studies to leading industry conversations at conferences and events across the country, her impact on the cable and media landscape has been undeniable.

Her leadership has helped brands, networks, distributors, and organizations better understand and connect with multicultural consumers while continuing to push the industry forward.

Please join us in congratulating Adriana on this well-deserved recognition and celebrating her continued contributions to the future of media and entertainment.

A special thank you to Joseph Schramm for the nomination and recognition of Adriana’s contributions to the cable and media space.

Our first State of Media, Entertainment & Tech study of 2026 is here!From streaming and broadband to mobile service sati...
05/13/2026

Our first State of Media, Entertainment & Tech study of 2026 is here!

From streaming and broadband to mobile service satisfaction, bundling, smart home tech, and connected devices, this year’s report dives into how consumers are navigating today’s subscription landscape and what it means for providers, platforms, and brands moving forward.

This study explores the services people subscribe to, what’s driving satisfaction and loyalty, and where the market is headed next.

Interested in learning more? Reach out to our team or visit our website to explore the full study. https://www.horowitzresearch.com/syndicated-research/state-of-media-subscriptions/

Behind every healthcare breakthrough is a deeper understanding of the people it’s meant to support.In this case study, H...
05/07/2026

Behind every healthcare breakthrough is a deeper understanding of the people it’s meant to support.

In this case study, Horowitz Research helped uncover perceptions, barriers, and awareness around HIV prevention methods through both qualitative and quantitative research helping guide messaging, positioning, and future program development.

Learn more about how consumer insights can shape impactful healthcare strategies: https://www.horowitzresearch.com/contact/

Data is only as powerful as what you do with it. In this case study, we helped a leading paint manufacturer uncover key ...
04/24/2026

Data is only as powerful as what you do with it.

In this case study, we helped a leading paint manufacturer uncover key drivers of engagement, from bilingual service needs to how brand perception stacks up against competitors.

Learn how deeper cultural insights can drive real growth: https://www.horowitzresearch.com/contact/

This Earth Day, it’s worth remembering that small actions can make a big difference.About 1 in 5 consumers are actively ...
04/22/2026

This Earth Day, it’s worth remembering that small actions can make a big difference.

About 1 in 5 consumers are actively giving back to their communities through volunteering and helping others.

Every action, no matter how small, contributes to something bigger.

Curious how these behaviors are shaping broader consumer trends?

Book a quick conversation with Adriana Waterston to learn more: https://bookings.cloud.microsoft/bookwithme/user/19b6735b91ed4ddf8932b5d0f0746e7a%40horowitzresearch.com?anonymous&ismsaljsauthenabled

Website: https://www.horowitzresearch.com/syndicated-research/insights-partnerships/

It’s one thing to say you want to be more inclusive, it’s another to truly understand what that looks like in everyday l...
04/15/2026

It’s one thing to say you want to be more inclusive, it’s another to truly understand what that looks like in everyday life.

This case study is a great example of how getting closer to real experiences can uncover meaningful ways to improve everything from products to the in-store journey.

Small changes can make a big difference.

Explore more of our work on our website: https://www.horowitzresearch.com/contact/

What it takes to stay relevant with Gen Z and Millennials isn’t always what brands expect.This case study breaks down ho...
04/08/2026

What it takes to stay relevant with Gen Z and Millennials isn’t always what brands expect.

This case study breaks down how deeper consumer understanding can uncover real opportunities to connect, evolve, and drive engagement in a competitive category.

Explore more insights like this on our website: https://lnkd.in/giM8Cjbs

Social media usage may look similar on the surface, but behavior tells a different story.Our latest press release explor...
04/02/2026

Social media usage may look similar on the surface, but behavior tells a different story.

Our latest press release explores how LGBTQIA+ consumers are engaging, discovering, and purchasing differently across platforms and what that means for brands navigating the social commerce landscape.

It’s not about how often consumers use social media. It’s about how they use it.

Read the full release: https://www.horowitzresearch.com/press-releases/lgbtqia-social-commerce-consumer-trends/

How well does media reflect the diversity of religious identity? Through a national study of 3,000+ consumers, Horowitz ...
03/24/2026

How well does media reflect the diversity of religious identity?

Through a national study of 3,000+ consumers, Horowitz Research identified key gaps, stereotypes, and opportunities shaping how religion is portrayed in content today.

The outcome: clearer guidance for building inclusive, culturally accurate storytelling that resonates.

Let’s build smarter, more inclusive content together: https://www.horowitzresearch.com/contact/

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