Blue Byrd Marketing

05/15/2026

Looking for a part-time local content creator! 👀

Share with anyone you think would be interested!

05/15/2026

There are 5.8 billion people on social media right now. That’s not just kids, that’s an entire marketplace of potential customers.

82% of consumers say social media directly influences what they buy. 74% are researching your brand on social before they ever visit your website. And nearly half of Gen Z skips Google entirely and search TikTok first. (Guilty 🙋‍♀️)

Short-form video has been the #1 ROI content format FOUR years running. Video posts get 3x more engagement than images. And TikTok’s engagement rate is 37x higher than Facebook’s.
Email still wins dollar-for-dollar ROI at $36-44 back for every $1 spent. SEO compounds over time. But neither of those channels let someone discover you, trust you, research you, AND buy from you without ever leaving the app.

Social commerce is projected to hit $8 trillion globally by 2030. Brands are now spending more on influencer marketing than digital ads. 87% of marketing leaders are increasing their social budgets this year.

If you’re a business owner, SOCIAL MEDIA IS NOT OPTIONAL ANYMORE. Social media isn’t only a marketing channel. It’s the storefront, the search engine, the word of mouth, and the checkout counter all in one.

If your business isn’t showing up in the feed, you’re INVISIBLE to the people doing the buying.

05/11/2026

05/11/2026

What an honor it’s been to be part of for the FIFTH YEAR!🍓

Blue Byrd Marketing had the privilege of partnering with the West Tennessee Strawberry Festival this year through social strategy, event photography and videography, graphics, and more.

This one feels sentimental for me. I grew up at this festival and year after year, so many things feel nostalgic. Watching 88 years of community and tradition come to life through our lenses (myself and our amazing team of WTSF photographers) is always, as my mom would say, “just great fun.”

We are so grateful for the trust the WTSF placed in the BBM team. Here’s to another great festival and the 89th festival already on our minds.

05/11/2026

Anyone who knows me KNOWS how special this client of mine is. I tell everyone it’s, by far, one of my favorite projects of the year.

Everyone at the Humboldt Chamber of Commerce is an absolute delight to work with and the people of Humboldt are some of the kindest and most genuine I’ve ever met. I love being a part of this tradition and getting to share the story of the West Tennessee Strawberry Festival year after year through social media. (And Kristen, Hannah, and Tiffany are insanely talented and make my job so much easier too. They are rockstars!)

If my team and I can ever help you with social media marketing for an event or for your business, shoot me a message anytime.

If you’ve ever had your picture snapped at the festival, it was by one of these ladies!

This team does coverage of 20+ events, takes thousands of pictures during festival week, and prepares everything you see here on social media.

We’re thankful for all they do!

Photography: Tiffany Barham, Hannah McEwen, and Kristen Chambers

Social Media: Margaret Anne Neal

04/16/2026

When things aren't working on social media, the answer usually isn't "post more." It's that something deeper needs your attention first.

Before you blame the algorithm, look at these:

1️⃣ YOUR OFFER

Can someone explain what you do in one sentence? If not, your content is working double time just to keep up.

2️⃣ YOUR MESSAGE

Does your social match what someone finds when they click your website or DM you? Consistency builds trust. A disconnect kills conversions.

3️⃣ YOUR EXPERIENCE

Social media gets you the attention, but your checkout flow, follow-up, emails, and customer service are what turn it into revenue.

4️⃣ YOUR SYSTEMS

Instagram can't do all the heavy lifting. Email, ads, your website, retention...these matter more than most people realize.

5️⃣ NEW TO BUSINESS?

Social media is still incredibly valuable, just for a different reason. Use it to test your message, build early trust, and get real-time feedback. That's the win right now, not instant sales or overnight growth.

When the foundation is solid, social media starts doing what you've been expecting it to all along. Your growth becomes sustainable instead of exhausting.

Social media is just ONE piece of a much bigger puzzle.

03/09/2026

Four years ago I set out to build a business, but in the end, the business built me.

Both the business and I are completely different after 4 years of growth and refinement. It is a blessing and honor to walk alongside so many outstanding business owners, but also just really incredible people.

Cheers to 4 years. I am so grateful for your support along the way! Let’s keep it going. 💙

03/04/2026

In the words of Theodore Roosevelt, “It is not the critic who counts… The credit belongs to the man who is actually in the arena.”

Keep going 💙

01/25/2026

As a friendly reminder, the deadline to submit applications is January 31! If you're interested, let's chat!

01/16/2026

The team is growing!

Comment “apply” to get all the details!

Think you know someone who might be a good fit? Tag them below