06/16/2022
FREE Upcoming Online Training Seminar from WBC at Alcorn State University! Thursday, June 23rd, at 6:30pm, Vidal Blankenstein of Imaginary Company joins us for “Copywriting: Finding the “Write” Words”! Marketing and Ad copy can help describe your business, services, products, etc. in more effective ways that can grow your business, not only for ads but for your website, online searches/SEO, and more.
To register for the ONLINE webinar, go to: https://bit.ly/AlcornWBC
For Questions or More Information, Contact: Shwana Green at: (601) 304-4342 or [email protected]
==========
Training Topics:
Franchising, Importing, Marketing/Sales, Social Media, copywriting,
Description:
What is Copyrighting or Ad Copy? No, copy doesn’t refer to Xeroxing or making duplicates, or cheating on your homework. We’re talking about the words used to communicate your services and benefits.
Slapping “For Sale” or “Eat At Joe’s” doesn’t quite cut it these days. Copywriting, the advertising/marketing term for the art of writing and word choice for your ads or your services, is an important element to your overall campaign development. It’s not just text that describes what you do or sell, but specific wording that informs, persuades, and motivates the audience to take action. And today, the right words are also key to appearing on the web when someone searches for your services. That’s why we call them keywords.
Join us to learn more!
==========
Instructor:
Vidal Blankenstein, creative director and owner of Imaginary Company in Jackson, Mississippi, where she offers award-winning creative and marketing services using both traditional and digital-social solutions. Before founding Imaginary Company, Vidal has been contributing to the creative communication process for more than 25 years as an agency V.P. Creative Director, Advertising Director, Designer, Copywriter, Broadcast Producer, Marketing Director and Brand Consultant.
Active in civic and arts organizations, she holds an M.F.A. and B.F.A. in graphic design and has instructed courses on the university level.