Alliance Business Services

07/03/2024

Wishing all a Happy and Safe July 4th!

07/01/2024

Summer is the time to boost your marketing efforts with direct mail. Increased home time and less digital noise make it easier to stand out with print!

06/28/2024

Greenwashing refers to the practice of conveying a false impression or providing misleading information about a company's environmental practices.

06/26/2024

Discover how embracing print can be a sustainable marketing choice in a digital world. Our new blog post debunks the myth that paper harms the environment, presenting robust data showcasing U.S. forests' growth and high recycling rates. Dig into how using paper protects forests and bolsters the economy.

In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let's look at some compelling data points that highlight the sustainability of p...

06/24/2024

Develop a consistent color palette, typography, and imagery that align with your brand's chosen personality.

06/21/2024

Tangible materials involve more emotional processing, which is important for memory and brand association. Want your clients to remember your marketing message? Print it!

06/12/2024

Involve us in the design of your printed pieces from the beginning. We can often recommend paper, ink, trim sizes, and layouts that will save you money.

06/11/2024

Unlock the secret to successful direct mail campaigns by harnessing the power of your envelope! Our latest blog post examines the five critical areas that transform your mail into an irresistible invitation, compelling recipients to engage. Enhance your envelope with personalized touches, strategic postage choices, and captivating teaser copy to ensure it stands out and gets opened!

Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression, and optimizing its design can significantly boost your response rates.

06/06/2024

06/05/2024

Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially.

05/31/2024

Combining both print and digital marketing tactics can be highly effective in promoting and following up after trade shows.

05/29/2024

64% of energy used to power U.S. paper mills comes from renewable, carbon-neutral biomass. - Two Sides North America