12/01/2025
*Long Post Alert*
For the past three months, my world has been all things Digital Media Arts Institute.
About a month and a half was deep preparation, building curriculum, mapping lessons, finding real-world examples, designing exercises, and coordinating guest speakers who could show what digital media really looks like behind the scenes.
And the past six weeks?
I had the honor of teaching the very first cohort of the Digital Media Arts Institute: Social Media Management & Content Creation, a program for young women and girls of color (ages 16–24) across Central Mississippi.
This project is powered by a grant secured by Shameka Reed of Global Gateways, funded by The Women's Foundation of Mississippi, and it was important to me that our students received more than “how to post a graphic.”
They learned:
- Digital storytelling
- Brand voice & messaging
- Marketing psychology
- Analytics & data literacy
- Campaign development
- Social media management fundamentals
- Content strategy
- Personal branding
- Career readiness
They even received guidance on how to earn their HubSpot Social Media Certification.
For their final project, each student was partnered with a real Mississippi business. They developed:
- a one-week content strategy
- 3–5 pieces of content
- captions
- a hashtag strategy (because hashtags still work in Mississippi!)
- and a full campaign plan with goals, audience insights, and storytelling rationale
And then they presented their campaigns live, with confidence, clarity, and creativity.
Y’all… my ladies showed OUT!
Watching them grow from “I don’t know if I can do this…” to “I built this strategy from scratch” was one of the proudest moments of my career.
Now that graduation night has passed, I’m excited to finally share highlights from the journey, because THIS is why I love what I do!
Mississippi has talent.
Our girls & women have vision.
And I’m grateful I got to help shape their path into digital media.