Go Be Smart Studio

Go Be Smart Studio We specialize in brand strategy, personal branding, creative marketing, and building powerful digital presences that attract dream audiences.

Helping nonprofit founders cut through the noise with brand strategy + content that inspires action | 20+ yrs in marketing & communications | 10+ in nonprofits | Turning causes into movements | Proud Mississippian Go Be Smart Studio blends strategic brand consulting, authentic marketing, and intuitive brand development to help entrepreneurs build brands that feel true to who they are. Whether you’

re launching your brand or refreshing your identity, Go Be Smart Studio is where your genius meets smart, soulful marketing.

I thought this was going to be a post about Levi’s. Instead, it became a lesson in communication.The more I looked at Le...
06/23/2026

I thought this was going to be a post about Levi’s. Instead, it became a lesson in communication.

The more I looked at Levi’s response to both the FIFA World Cup branding restrictions and the Beyoncé “LEVII’S JEANS” moment, the more I noticed the same thing:

Great communicators don’t just know their audience. They understand the moment.

Whether you’re a global brand, a nonprofit, a small business, or a team of one, relevance comes from understanding:

• The audience
• The moment
• Your role in the conversation

When those three things align, the response becomes obvious.

Swipe through.

Happy Friday! I’ll be joining Jxnology’s 4th Anniversary celebration! Monday, March 16 at 7:00 PM they are hosting a pan...
03/13/2026

Happy Friday! I’ll be joining Jxnology’s 4th Anniversary celebration! Monday, March 16 at 7:00 PM they are hosting a panel conversation about marketing, creativity, and the future of the industry.

I’ll be in conversation with a couple of other marketing professionals as we share insights, experiences, and lessons for creatives, artists, and entrepreneurs building their brands.

The panel is VIRTUAL, so you can tune in from anywhere. If you’re in Jackson, there will also be a WATCH PARTY at The Patton House.

You know I love sharing free game, so come join the conversation!

Follow for more details and the live stream.

Your brand deserves strategy, not guesswork.At Go Be Smart, I offer consultations in digital marketing, branding, graphi...
03/05/2026

Your brand deserves strategy, not guesswork.

At Go Be Smart, I offer consultations in digital marketing, branding, graphic design, and social media management specifically for small business owners, creatives, and nonprofit leaders ready to grow with intention.

These photos show what I do best, teaching, coaching, and delivering results. If you're ready to work smarter, not harder, send me a message today to book your consultation.

One month into 2026 and I’ve already had a couple of really good consultations. It reminded me how much I enjoy helping ...
02/01/2026

One month into 2026 and I’ve already had a couple of really good consultations. It reminded me how much I enjoy helping people think through their brands, content, and messaging without overcomplicating things.

So I created Your Smart Pocket Coach: a monthly, text-based way to get marketing and branding guidance without the formal meetings or long calls.

And if you need more than a simple text exchange, consultations are always open too. Just send me an email or slide in my DMs and we’ll figure out what makes sense.

Only 10 spots available. $25/month.
https://stan.store/gobesmartstudio/p/25-years-of-expertise-in-your-pocket

*Long Post Alert*For the past three months, my world has been all things Digital Media Arts Institute.About a month and ...
12/01/2025

*Long Post Alert*

For the past three months, my world has been all things Digital Media Arts Institute.

About a month and a half was deep preparation, building curriculum, mapping lessons, finding real-world examples, designing exercises, and coordinating guest speakers who could show what digital media really looks like behind the scenes.

And the past six weeks?

I had the honor of teaching the very first cohort of the Digital Media Arts Institute: Social Media Management & Content Creation, a program for young women and girls of color (ages 16–24) across Central Mississippi.

This project is powered by a grant secured by Shameka Reed of Global Gateways, funded by The Women's Foundation of Mississippi, and it was important to me that our students received more than “how to post a graphic.”

They learned:
- Digital storytelling
- Brand voice & messaging
- Marketing psychology
- Analytics & data literacy
- Campaign development
- Social media management fundamentals
- Content strategy
- Personal branding
- Career readiness

They even received guidance on how to earn their HubSpot Social Media Certification.

For their final project, each student was partnered with a real Mississippi business. They developed:

- a one-week content strategy
- 3–5 pieces of content
- captions
- a hashtag strategy (because hashtags still work in Mississippi!)
- and a full campaign plan with goals, audience insights, and storytelling rationale

And then they presented their campaigns live, with confidence, clarity, and creativity.

Y’all… my ladies showed OUT!

Watching them grow from “I don’t know if I can do this…” to “I built this strategy from scratch” was one of the proudest moments of my career.

Now that graduation night has passed, I’m excited to finally share highlights from the journey, because THIS is why I love what I do!

Mississippi has talent.
Our girls & women have vision.
And I’m grateful I got to help shape their path into digital media.

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Jackson, MS
39200-39299

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