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63 Visual

Name: 63 Visual
Address: 602 Shetter Avenue, Jacksonville Beach, FL, 32250, US
Telephone: +18336306363

Visual Thinking, Strategy & Design Rendered for Human Consumption. Logo, Identity, Brand Development, Web Design, Print Design

04/15/2026

Not every project makes it to market, and that’s okay! Okatora Kombucha was a fully developed brand concept rooted in a unique blend of Japanese and Turkish influence. A premium, refrigerated glass bottle product paired with a more casual, shelf-stable sub-brand, OkAt. Two distinct identities. One cohesive system.

Okatora was designed to feel refined, grounded, and sophisticated. The “Hill Tiger” concept drove a strong, iconic visual language built around balance and control.

OkAt took a different approach. Looser, more expressive, and youthful. Inspired by the Turkish phrase for “shoot arrow,” it leaned into a more playful tone with a bold, hand-drawn style.
The product never launched, but the work still has value. Projects like this are where ideas get pushed further. Where systems get built. Where style evolves. Not everything needs to see the light of day to be worth doing. Sometimes the process is the value.

03/17/2026

We had the opportunity to develop the full brand identity , from the core logo system to merchandise, signage, and all the little details that bring the space to life. Seeing it all come together in the real world like this is what it’s all about.

Huge congratulations to the entire team on the launch. The amount of work, vision, and ex*****on that went into this place really shows. You can feel it the second you walk in. The vibe is dialed, the energy is right, and it already feels like an instant Jacksonville staple.

Always a pleasure working alongside the crew behind Pete’s Bar, Hoptinger, Mangos, Birdies, 5 Points Liquor Lounge, and more. You guys know how to build something special.

Go check it out. Ride the bull. Grab a drink. Stay a while.

01/30/2026

We had the honor of working with Adam Wardziński () on the brand design for his 2026 U.S. Tour, and as huge fans of his game, this one meant a lot.
We also had the pleasure of training with Adam at a Rat Town Jiu Jitsu seminar last year, so getting the chance to collaborate creatively with the champ made this project even more special.

Adam is a 2x IBJJF World Champion, 2025 Flograppling Grappler of the Year, multiple time European Champion, Pan Champion, and widely regarded as the foremost name in modern jiu jitsu, redefining butterfly guard and pressure passing at the highest level of the sport. If you train, you already know his impact runs deep.

Adam is a huge fan of hardcore and classic metal, so we leaned into a band tour poster concept: gritty, aggressive, and bold. From a production standpoint, it is set up as 3 color (red, black, and white). As a secondary production technique this design can be Xeroxed single color black on red copy paper as a throwback to the classic punk rock gig posters like you might see stapled to electric poles.

Adam was incredible to work with. Collaborative, thoughtful, and fully into the creative process from day one. Huge thanks to Adam for trusting 63 Visual with this project. Looking forward to training with him again at Rat Town Jiu Jitsu () May 8–10. The Octopus Butterfly US Tour kicks off in one month and it’s coming to a city near you, don’t miss it!

IBJJF ButterflyGuard BJJLife RatTownJiuJitsu

01/02/2026

What a year! As we move into 2026 here’s a visual time capsule of bits and pieces of logos, illustrations and graphic elements from projects over the past year. The 63 Visual annual recap started years ago and has become a favorite tradition. 2025 was our most logo and illustration heavy year yet. More marks. More hand-drawn work. More identity systems. More opportunities to do what we love at a high level for clients who trust the process. Seeing it all together like this is always wild as an explosion of ideas and collaboration.

Thank you to every client, collaborator, and friend who trusted us with their brand this year. None of this exists without that trust. Grateful for the road behind us and excited for what’s ahead! Happy New Year from 63 Visual.

12/19/2025

Check out this interview on Voyage Jacksonville with 63 Visual Creative Director Patrick Carter where we discuss his professional background, the history of 63 Visual, and more! https://voyagejacksonville.com/interview/meet-patrick-carter-of-63-visual

12/10/2025

Grateful to share that 63 Visual has fifteen logos published in the newly released LogoLounge Book 15. With more than 30,000 submissions reviewed by an exceptional jury, it is an honor to be included among so many talented designers from around the world. It is especially meaningful to continue a relationship with LogoLounge, previously having work published in Books 12 and 9. Thank you to LogoLounge.com, Bill Gardner, and the judges, and congratulations to everyone featured in this edition. Read the full article on our Journal at 63visual.com.

11/30/2025

Thanksgiving weekend in Neptune Beach always means one thing: Petesgiving. This year marked the 40th anniversary of the event, along with the grand opening of the new Pierre’s by the Sea merchandise shop next door to Pete’s Bar.

Here’s a look at some of the event branding and merchandise pieces developed for this year’s celebration. Congratulations to Pete’s Bar on another incredible Petesgiving weekend and a new chapter for a true local institution.

11/21/2025

Featured Project Friday! We recently had the opportunity to build a full brand identity package for Arizona Custom Knives, one of the most respected platforms in the custom knife world. If you’re in the industry, you already know the name. They’re the largest custom knife dealer on the planet, and there’s really nobody else operating at their level. Eighty percent of their knives come through consignment, and the level of trust required for that model is significant. They’ve earned it through years of integrity, transparency, and consistently taking care of their collectors and makers.

The creative direction for this identity needed to feel bold, heritage-driven, and rooted in craftsmanship. The typography and layout structure pull from vintage tool and hardware branding, early print ephemera, and utilitarian typography that feels custom built. The snake-and-dagger icon sits as a central brand element: strong, symbolic, and tied to the culture of custom blades and the American Southwest.

The deliverable set included a range of mark and badge variations, a typographic system, and a merch-ready toolkit for patches, apparel, signage, and packaging, supporting their continuous growth and presence in a very passionate collector community. It’s always an honor to work with companies who are the absolute best at what they do, and who understand the weight of a brand system that can carry the story forward.

11/09/2025

Released just in time for Porch Fest, Short Porch is a nod to both the porches that define historic Springfield and the baseball term for a field with a close, shallow section of the outfield - a “short porch.” It’s a fitting name for a beer made in the heart of this neighborhood, where the front porch is part of the culture and the community comes alive with music and good company that comes together where it all started for Strings.

The can art captures that connection, with the classic Springfield homes lining a baseball outfield. It’s a tribute to the place, the people, and the small details that make this neighborhood feel like home.

Read the full article on our Journal: https://patrickcarterdesign.com/jacksonville-design-events-news/short-porch-beer-branding-that-embraces-jacksonville-culture-and-the-love-of-baseball/

09/26/2025

Sketch, sketches, sketches! For the 2025 PGA Tour season, pages were filled with sketches long before any final artwork was produced. This stage of the process is about exploration, research, and storytelling. It’s all about capturing the details that make each tournament unique, from signature course features to the culture of the host city.

The sketches are the foundation of concept development and the trial and error that leads to the merchandise fans see and take home.

Take a deeper look into this process in a new Journal article at 63visual.com

09/05/2025

Featured Project Friday! We had the privilege of creating a bold and versatile logo system for Brass Tacks Coffee Company, a brand rooted in the active and adventurous lifestyle of Northeast Florida. Their mission is simple and powerful: provide uncompromising quality and fuel for the everyday pursuits of their community.

This identity package captures the essence of their philosophy, getting down to the essentials with sharp design, strong typography, and a system built to adapt across every touchpoint. From packaging to signage, Brass Tacks is ready to inspire and energize.

Address

602 Shetter Avenue
Jacksonville Beach, FL
32250

Opening Hours

Monday	8am - 8pm
Tuesday	8am - 8pm
Wednesday	8am - 8pm
Thursday	8am - 8pm
Friday	8am - 8pm

Telephone

+18336306363

Website

https://patrickcarterdesign.com/

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