Ovada Creative

02/06/2015

Ovada Creative is now serving the Asheville, NC community, as well as Jacksonville. Tell your friends!

12/29/2014

Nielsen Norman Group released a very interesting article on m-commerce conversions this week. In summary, e-commerce sites had 288% higher conversion rates on desktop than on smartphones during Christmas 2014.

How did you shop this holiday season?

Read it here: http://www.nngroup.com/articles/m-commerce-terrible-ux/

Traffic and sales data show that e-commerce sites had 288% higher conversion rates on desktop than on smartphones during Christmas 2014.

11/27/2014

Happy Thanksgiving from Ovada Creative!

10/05/2014

Own a business in a small town? Websites are still an important part of your brand! Read more on the blog: http://ovadacreative.com/blog/

October 5, 2014 / Websites Are Important, Even In Small Towns… First, let me start by saying this post is inspired by my recent time spent in the mountains of North Carolina, where southern charm still exists, the environment is raw and unpretentious and time seems to have stopped about…

08/06/2014

If you haven't seen "Generation Like" on PBS, you should watch it now: http://www.pbs.org/wgbh/pages/frontline/generation-like/

FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital

07/21/2014

Ovada Creative loves MOO.com's printed products (especially Luxe). If you are in the market for some new business cards, stationary, stickers, etc., get them while they are 25% off today!

http://us.moo.com

Design and print customized Business Cards with MOO! Print a different image on each business card - upload your own design, logo, text and photos online.

05/29/2014

Google recently updated their logo to adjust the kerning (spacing) of the letters, a fix Adweek deemed the "Subtlest Logo Change in the History of Logo Changes."

Get the link to the article on the blog!: http://ovadacreative.com/google-new-logo-kind/

Google recently updated their logo to adjust the kerning (spacing) of the letters, a fix Adweek deemed the “Subtlest Logo Change in the History of Logo Changes.” It’s very true that the smallest adjustment in kerning, leading, colors (the list goes on) can make a big difference in the overall appear…

03/30/2014

Has anyone tried Taco Bell's breakfast menu? Their new ads are pretty genius! See the latest spot on the blog:

http://ovadacreative.com/taco-bells-new-ads-breakfast-hit-spot/

Taco Bell's spots feature many men professing their love for the new menu items, and they all have the same name: Ronald McDonald.

03/13/2014

What kind of e-commerce shopper are you? Nielsen Norman Group recently posted a very interesting article, which summarizes a study they conducted on e-commerce shoppers.

Read the article on the blog and find out!

http://ovadacreative.com/kind-e-commerce-shopper/

Nielsen Norman Group recently posted a very interesting article, which summarizes a study they conducted on e-commerce shoppers. Having experience in e-commerce usability design and being an avid online shopper personally, I found this quite relevant. I believe any individual can play each of these…

02/22/2014

Maybe it's just us, but the 2014 Sochi Winter Olympics have been especially exciting. In addition to the amazing athleticism, we've taken notice of the ads, the music and one very special social media stunt…

Read about it on the blog!: http://ovadacreative.com/olympics-commercials-music-social-media/

In my humble opinion, the 2014 Sochi Winter Olympics have been especially exciting. Maybe it’s my age or my yearning for some West Coast ski slopes, but I am admittedly hooked. The athleticism, drive and passion demonstrated throughout the games is something shared amongst all of the participants, n...

01/29/2014

Are you ready for some football? The Super Bowl is THIS Sunday! We're excited about the ads, which, by the way, cost $4 million for 30 seconds of airtime!

Read our latest post on advertising's most exciting day of the year:

http://ovadacreative.com/super-bowl-advertisings-most-exciting-day-of-the-year/

It's almost that time! Super Bowl 2014 is this Sunday, Feb. 2., and unless your favorite team is playing for the big title, the most exciting part of the event is the steady stream of inventive com...

01/17/2014

A recent BuzzFeed article sparked the inspiration for this week's brief blog post on commas. The importance of correct grammar, punctuation and usage cannot be emphasized enough, especially when representing your business and brand. Take the time to hire someone who is a professional writer, or if you don’t have the budget, triple-check your work and have another set of eyes review it.

Read it here: http://ovadacreative.com/commas-people-commas/

The internet has made anyone with access to a computer, a WiFi connection and an opinion a "writer." Now more than ever, it is apparent not everyone was awake during most of their English compositi...