Grace Dyer Digital

05/27/2021

Is your social media a reflection of your business? 👀 👀

You probably think that's a stupid question.. "of course it represents my business!"

But I'm telling you right now, if a complete stranger, aka an ice cold lead made their way to your profile, you get less than 2 seconds to tell them what you're about ⏱️

I should instantly get a vibe from you and your business when I go to your profile the same way I get a vibe from a store when I walk in.

If someone reads your bio and its isn't abundantly clear how you can serve them, they probably won't even look at your first few pictures..

Thats why optimizing your social profiles for your ideal clients is so so important.

They don't need to know if you have 2 kids, or how old you are, or that you like tacos, they need to know why THEY should hit that follow button!

Why do they NEED to get to know you and your business!?

05/13/2021

🚨GIVEAWAY🚨 Attention NE Florida Locals!!

We are giving away 2 tickets to my Instagram Reels Bootcamp on 5/20 with 🎟️ 🎟️ (swipe for deets)

This workshop is gonna be hands on 👐🏼 and super juicy 🍋 🍊

You'll learn:

💥how instagram reels and video can be a huge asset for your business
💥the do's and don'ts of instagram reels
💥how to utilize trending sounds and concepts
💥how to confidently create and edit your own reels
💥+ MORE

To Enter:
📱comment and tag your biz bestie that you want to bring with you
📱follow +
📱share this post on your stories and tag me + for an extra entry!!

If you want more information about how to attend the event, shoot me or a DM, or head to the link in my bio!

05/04/2021

It’s time to whip your reels game into shape!!! 💪🏼🤳

Reels and video are becoming a CRUCIAL piece of any social media strategy!

This is a tough-love moment, whether you like it or not, video is the way forward!

So I am teaming up with to break it ALL down!

While I won’t make you do push-ups, I will push you outside of your comfort zone!!

In this bootcamp you are going to:

🎥Learn the do’s and don’ts of IG Reels
🎥Understand how to utilize trending sounds and concepts
🎥Learn how to confidently edit and create your own reels
🎥Dig in to how reels can be a huge ASSET for your business, rather than a chore
🎥+ MORE

This isn’t a theoretical workshop, you’re going to be MAKING a reel along with me!

(So charge that phone beforehand!)🔋📱

This is an in-person workshop in JAX, but if you would bet interested in a virtual version, comment below!! 😉😉

Tickets are on sale now https://bit.ly/3ee5aG2

03/01/2021

It's March 1st y'all. What are your social media goals this month?

No, not just something vague and generic like "grow my following"..

You need to align your social media goals with your business goals, got a new product launching or an event coming up?

Set goals to help you increase awareness around that!

Like real actionable goals. Have you set some yet?

If you're already overwhelmed. start small!

If you're a social media newbie and need some actionable goal inspiration try one (or more) of these:

✨ post 3 times per week
✨record and post your first instagram reel
✨show your face on stories at least once per week
✨post at least 1-3 stories per day
✨host an IG live
✨engage on the app 15 minutes per day (meaningful comments, replying to stories etc)

Let's make March the month of measurable goals, write them down and put a reminder in your calendar to check back in on April 1st and see how you did! 🗓️

What are your content goals this month?

One of mine is to get more consistent and post 2 IG Reels each week! 🎥

02/19/2021

If you haven't started thinking about your content strategy for March, here's your sign! 🛑 ⚠️ 🚧 🚸

No clue where to start? 🤯

Here are the 6 steps to starting a content plan for beginners.

➡️ Identify your target audience

➡️Set your objectives for the month ahead

➡️Lay out any important days/events in your business and in the world (please don't rely on EVERY social media holiday)

➡️Pull together all of your relevant past content (repurpose what you can!)

➡️Set a REALISTIC posting schedule

➡️Map it out in a scheduling program (later, planoly, buffer)

It will seem daunting at first, but just START!

If you still aren't feeling confident, I have a couple social media strategy sessions left for March! (link in bio)

01/21/2021

Serving up tough love today 😂

The 🔑 to great content strategy is QUALITY over QUANTITY.

The QUALITY of your followers is far more important than the quantity of them.

The QUALITY of your posts is far more important than the quantity of them.

Your social strategy goals need to go deeper than getting the swipe up feature.

If you can start focusing on building trust, educating, entertaing, and inspiring your ideal customer.

You'll build your following at the same time.

So be patient, get clear on your message, and speak to the followers who are already listening.

01/19/2021

For all of my fellow service providers, if you haven't tried Honeybook yet I highly recommend it!

Instead of using 5-7 different programs to manage my clients and workflow, HoneyBook puts everything in one place!

Read the rest of my review (and score a discount code) here:

In the first few months of my business, I think I tried 4 or 5 different softwares to help me with invoicing, scheduling, CRM, tracking expenses and payments, and creating client onboarding forms. I hated jumping from program to program, trying to get them all integrated with each other and with m

01/11/2021

Do you know your unique selling proposition?

Before I dive into defining a social media strategy, or any marketing strategy, I need to know my client's USP.

A USP or unique selling proposition is the one thing that makes you better than the competition.

This might seem obvious, but creating an effective USP can actually be fairly tricky.

Your USP should be 3 things:

1️⃣ Specific- You need to take a specific position that sets you apart from your competition. You can't simply say you sell "high quality" products. What makes them a higher quality? How does that add value for your customer?

2️⃣ Value Focused- Your USP won't make a difference if your target customer doesn't care about it. For example, if your employees sing when they get a tip, while unique, probably won't attract customers.

3️⃣ More Than A Slogan- Your USP can't just be something you say. It needs to be evident throughout the customer experience. Your USP is what you want a customer to remember about you.

For my step by step guide to finding your USP, read my latest blog post:

http://bit.ly/3bujbyn

01/04/2021

If you have a blog on your website, you'll never run out of social media content ideas!

gracewritescopy.com/blog/5-ways-to-repurpose-blog-posts

One of the main pain points business owners approach me with is that they are running out of content ideas. I always ask them the same question, “do you repurpose your content?’ You have probably heard that phrase a lot, but what does “repurposing content” really mean? Basically repurposing ...

11/24/2020

https://gracewritescopy.com/blog/recipe-for-a-winning-social-media-strategy

If you want to use social media to grow your business you need a real strategy! Every day your ideal customer scrolls through social media, and they are blitzed with all kinds of amazing content! So really have think about what you post to keep up and earn their engagement! Gone are the days of

11/23/2020

Walking into Monday knowing I get to eat stuffing on Thursday! 🦃 🍽

I can’t believe it’s almost Thanksgiving!!

The holidays are in full swing!

Next thing ya know we will be counting down on New Years Eve and starting fresh in 2021 🥂

You don’t need to wait to start on those resolutions!

If one of your goals for 2021 is to outsource some content, or tackle your email list, or refresh your website copy, let’s start now!

I have room in my calendar for a couple end of year projects!

When the clock strikes 12 on Dec. 31 you can already be on your way to your most successful year yet!

📸: by the so so talented