The Hartley Press

07/29/2026

A higher-stakes offer, something that asks the reader to make a real decision, usually deserves the weight of an envelope, not a postcard. That one format choice can be the difference between a campaign that converts and one that gets set aside with every intention of a follow-up that never comes. In our latest blog post, we go beyond the classic big three and dig into the overlooked decisions around format, urgency, branding, and response channels that quietly shape every campaign's results. Check it out and see where your strategy has room to grow!

At The Hartley Press, we talk to a lot of people who mail for a living, and most of them already know the big three: great copy, a great offer, and a great list. Get those right, and you're already ahead of most of what shows up in the average mailbox. But those three aren't the whole story. There's...

07/22/2026

Your print piece is competing for attention before anyone reads a single word. The finish is what makes someone pick it up and actually engage.

Spot UV coating pulls the eye straight to the details that matter most. Embossing and debossing add texture people can feel with their hands, not just see. Foil stamping gives a piece a premium look no screen will ever match. Soft touch lamination creates a velvety finish that's hard to put down. Die cutting throws out the rulebook and gives your piece a shape nobody expects.

Good design gets you in the room. The right finish is what Hartley Press builds in-house, and it's what makes you unforgettable.

07/17/2026

New postal rates took effect July 12 with an average increase of 4.8%, but a rate change does not have to mean a smaller campaign or budget. In our latest blog post, we explain why direct mail still outperforms digital by a wide margin, earning roughly 37 times as many responses per piece as email. The real savings live in the planning stage, where paper, format, presort, mail class, and list hygiene all add up.

USPS postage rates increased on July 12, 2026. The mailing services price adjustment, filed under Docket R2026 1, raised prices by an average of 4.8% across First Class Mail, USPS Marketing Mail, Periodicals, Package Services, and select Special Services. If you mail invoices, postcards, catalogs, o...

07/15/2026

Direct mail and fulfillment involve more moving parts than most people realize. At The Hartley Press, we keep those parts under one roof.

Our mailing services include:
• List management
• Inkjet addressing
• Tabbing
• Postal drop

For fulfillment, we integrate directly with your website or e-commerce platform. Orders route straight to our fulfillment department and ship out accurately, with no manual step in between.

Fewer handoffs. Fewer errors. One team accountable for the whole job.

07/08/2026

Worried about what happens to your job after it comes off press?

That's usually where things go sideways. The press work looks great, then the job ships out to an outside bindery. Now you're in someone else's queue, on someone else's schedule, with a deadline that suddenly carries a lot more risk.

At The Hartley Press, it never leaves the building:

• Saddle stitching and perfect binding
• Die cutting and foil stamping
• Folding, gluing, specialty coatings

All under one 75,000 square foot roof in Jacksonville. Your timeline stays intact. Your quality stays under our control.

07/04/2026

Happy 250th Birthday, America! Wishing everyone a joyful, safe, and memorable Independence Day as we celebrate this historic milestone together. Have a wonderful Fourth of July!

07/03/2026

🇺🇸 Happy Fourth of July from all of us at Hartley Press! 🇺🇸

Today we took a break from the presses, mail, and production schedules to enjoy our employee cookout!

We’re incredibly grateful for this hardworking team that shows up every day with dedication, pride, and a commitment to taking care of our customers. They’re the heart of Hartley Press, and today was a great reminder that we’re more than coworkers—we’re family.

Wishing everyone a safe, fun, and relaxing Independence Day with your family and friends. Thank you for supporting local, family-owned businesses like ours.

❤️🤍💙 Happy 4th of July! ❤️🤍💙

07/01/2026

Your Sell Sheet Never Clocks Out

Sell sheets continue to "sell" your product long after your salesperson is gone. A pitch fades from memory the moment the meeting ends, but a well-designed sell sheet keeps working. It sits on a desk, gets tucked into a folder, or stays pinned to a bulletin board, quietly doing the job of reminding, informing, and persuading.

The numbers back this up. One study found that the average lifespan of an emailed communication is 17 seconds, compared to 17 days for direct mail. That's a massive gap in staying power, and it's a big reason print still earns its place in a marketing plan.

At The Hartley Press, we help businesses create sell sheets built to last, both in quality and in impact. Ready to give your sales team a tool that keeps selling after they've left the room?

06/26/2026

Printing someone's name on a mailer is personalization. Speaking to the problem they faced last Tuesday is relevance, and that difference decides whether a piece gets read or recycled. In our latest blog post, we explain why variable data only performs when real audience understanding sits behind it, with a case study showing how one message shift turned flat response rates around.

Personalized print campaigns have never been more capable. Variable data printing makes it possible to tailor every piece with precision, drawing on information like gender, income bracket, household size, and geographic location. At The Hartley Press, we work with clients across the country who und...