The Hartley Press

06/10/2026

Imagine an admissions piece gently pinned to a prospective student's wall, inspiring curiosity. A year-end appeal so compelling that it invites a second glance. In our latest blog post, we explain why print continues to deliver meaningful results for organizations that truly uphold high standards.

At The Hartley Press, we have spent years working alongside nonprofits, universities, and marketing teams who carry real responsibility. Their budgets matter. Their audiences matter. And every piece of communication they send out reflects directly on the trust they have worked hard to build. That is...

06/03/2026

Our latest blog post is live and contains some great advice to help your company grow sales. We hope you enjoy the quick-read information, and we welcome your thoughts.

https://hartleyprint.com/2026/05/29/why-direct-mail-is-the-secret-weapon-for-loyalty-program-success/

At The Hartley Press, we work with businesses every day that are trying to cut through the noise and actually reach their customers in a meaningful way. One of the most common conversations we have right now is about loyalty programs and why so many of them are underperforming. The answer, more ofte...

06/02/2026

House paper isn’t less expensive because it’s lower quality. It’s less expensive because we purchase it in volume and pass the savings on to you.

05/14/2026

"Automated scheduling capability" is accurate, but "Reclaim 10 hours every week" is what sells. In our latest blog post, we cover the practical writing fixes that turn an underperforming sales brochure into an active part of your sales process.

When The Hartley Press works with businesses on their print marketing, one of the most common frustrations we hear is: "I spent money on a brochure, and it just isn't doing anything." The design looks fine. The information is accurate. But nothing happens. People take it, glance at it, and move on.

05/10/2026

There’s something about a handwritten note or a printed photograph that a digital message can’t quite capture. This Mother’s Day, we’re celebrating the women who teach us that the most important stories are the ones we hold onto.To all the moms, grandmas, and mentors who inspire us every day—thank you for the ‘print’ you’ve left on our lives. Happy Mother’s Day from our family to yours! 🌸📖

05/06/2026

Most digital ads never register. Research shows the average person consciously notices fewer than 100 ads per day, despite being surrounded by thousands. The rest get scrolled past, skipped, or filtered out before they land.

This is not a reason to abandon digital. It is a reason to make sure print is in your mix. Mail gets picked up, held, and read in a way that a banner ad never will.

If your marketing has to work harder today, and it does, that is exactly where print earns its place.

04/29/2026

Customer retention is one of the most valuable things you can invest in.

When you stay connected with your existing customers through thoughtful, consistent communication, you're not just keeping their attention. You're building loyalty, encouraging repeat business, and creating people who genuinely talk about your brand.

A well-timed retention mailing can do a lot more than you might think.

04/24/2026

If your marketing isn't connecting, the problem is probably your data, not your creative. In our latest blog post, we walk through five proven sources for building a smarter targeting strategy, from your own internal records to strategic partnerships, and how to layer them in without overwhelming your resources.

If your marketing feels like it's landing in a void, the problem probably isn't your creative. It's your data. Targeted, relevant messaging starts with knowing who you're talking to, and that knowledge only comes from reliable information. Here are five sources worth building into your strategy.

04/22/2026

At The Hartley Press, we have long known that brains process information more deeply and accurately in print. But why?

A recent eye tracking study suggests it comes down to how people read. On a tablet, people tend to skim. In print, they tend to identify the most important sections first, then go back and re-read them to ensure full comprehension.

When you have important marketing communications, The Hartley Press is here to make sure your message is truly heard. Print Delivers the Message.

04/18/2026

A little Print History for this Friday.

When the New York Times finally switched off its last Linotype machines in 1978, pressmen who had operated them for 30+ years reportedly wept on the floor. Some machines had run continuously for over 40 years. The shift to cold type (phototypesetting) happened in under a decade industry-wide, one of the fastest technology transitions printing had ever seen.