08/15/2026
CXAuto Speaker Spotlight: Bill Camastro (Gold Coast)
Today's car buyer has changed—and so has the dealership buying journey.
Not long ago, customers visited 3–5 dealerships before making a purchase. Today, that number has dropped to just 1.2 dealerships.
What changed?
In this CXAuto Speaker Spotlight, we explore how the internet, AI, and digital communication have transformed the customer journey long before a customer ever steps into the showroom. From online research and videos to text messaging and virtual interactions, today's dealerships have more opportunities than ever to earn a customer's trust before the first face-to-face meeting.
💡 Key Takeaway
Customers are making decisions earlier in the buying process. The dealerships that respond quickly, communicate consistently, respect the customer's time, and deliver on the promises they make online are the ones most likely to earn the sale.
As discussed in the video, success today isn't about waiting for customers to walk through the door—it's about creating an outstanding experience across every digital touchpoint and then delivering that same experience in person.
▶️ Watch the full video: https://www.youtube.com/watch?v=O3_2Pq5RJYE
💬 Discussion Question:
If today's customers are only visiting 1.2 dealerships, what is your dealership doing to make sure you're the one they choose?
Join the conversation below.
Then join us at CXAuto 2026, where automotive executives, dealership leaders, and customer experience experts will share the strategies shaping the future of automotive retail.
📍 Detroit, Michigan
📅 28–30 September 2026
We all know the number of in person dealer Visit's is down in 2026....