08/09/2026
Moving Company Marketing Case Study: $13,062 in Google Ads became $67,656 of booked moves
The Spirit Moves Moving Company in Macon, GA booked 37 moves from 204 Google Ads leads between July 1 and August 31, 2026, on $13,062 of ad spend managed by Elevated Ideas. That is a 5.2x return on ad spend and about $353 per booked job, and every number is verified inside SmartMoving CRM, not estimated from a Google dashboard.
What we built in the first four months:
🌐 Took over the website, consolidated three domains into one, built city pages for Macon, Warner Robins and Atlanta, and got the long-distance page indexed
📍 Three Google Business Profiles with 169 unique service descriptions and a 30-post schedule
📞 CallRail tracking numbers for Google Ads, each Business Profile and the website, so phone calls get a source too
🧭 A SmartMoving CRM attribution system that labels every lead Google Paid, Google Organic Macon, Google Organic Warner Robins, Facebook, AI Search and so on before a salesperson touches it
📈 A Google Ads rebuild measured against booked jobs instead of direction requests
Organic clicks more than doubled in the same window, and the CRM attributed $300,473 of booked revenue by source in two months.
Read the full case study with the real screenshots: https://elevatedideas.com/moving-company-marketing-case-study-the-spirit-moves/
"You cannot lower the cost of a booked job if you cannot see the cost of a booked job." Elevated Ideas
