Point Taken

Point Taken Innovative, Experienced and Proven Public Relations Firm, Marketing Agency and Web Design Company

06/23/2026

🏨 This mistake costs hotels thousands of dollars in missed bookings every year, and it costs nothing to make.

❓What is it? Not tracking what happens AFTER you get press coverage.

Most hotel marketing teams celebrate when they land a feature in Travel and Leisure or a regional lifestyle magazine. 🎉

Then... nothing.

📊 No UTM links.
📞 No call tracking.
📝 No form submission monitoring.
📈 No before/after RevPAR comparison.

So when leadership asks, "What did PR actually do?", the answer is impressions.

And impressions don't pay for rooms. 💰

At Point Taken, every placement we secure comes with a tracking framework so you can actually see what moved. 🎯

Because PR that can't prove return on investment won't survive the next budget cycle, and it shouldn't have to. 📣

💡 DM me if you want a simple PR tracking checklist. I'll send it to you directly.

✨🏨

06/18/2026

🍽️ You've been open longer. Your food is better. Your reviews are stronger. So why does your competitor keep getting featured in every local magazine?

I hear this from restaurant owners all the time. And the answer is almost never about the food.

It's about three things:

📣 **First**, they have a publicist, or someone playing that role, who is actively pitching stories. Press doesn't come to you. You have to go to it.

📖 **Second**, they have a clear story beyond "great food." A founding narrative. A chef's journey. A sourcing philosophy. An angle that makes a journalist say, "I can write 800 words about this."

🤝 **Third**, they have relationships with the journalists and editors in their market. Those relationships took time, or an agency. But they exist.

💡 You can close this gap. It doesn't require a massive budget. It requires a strategy.

⭐ The restaurants that stay in the press aren't the most talented. They're the most intentional.

👇 Drop a comment with your city, and I'll share one specific tactic that works in your market.

🍷✨

Video created with AI.

🌿 Most health and wellness brands limit their PR to product launches and grand openings. Here are 5 strategies for growi...
06/17/2026

🌿 Most health and wellness brands limit their PR to product launches and grand openings. Here are 5 strategies for growing media coverage and patient or guest inquiries, year-round.

✨ Strategy 1: Practitioner expert positioning
Pitch your lead practitioner as a quoted expert on wellness trends for national and regional media. Quoted expert placements build authority faster than any product feature. 📰

📖 Strategy 2: Data-led story pitching
If your practice has anonymized outcome data, it's a story. Our clients report XX% improvement in Y after Z. It's more compelling to journalists than any service description.

🔥 Strategy 3: Trend mapping
When a wellness trend hits mainstream media (seed cycling, cortisol management, cold plunge, GLP-1), you have a 72-hour window to tell your expert perspective. ⏱️

🤝 Strategy 4: Partnership and event PR
Collaborations with aligned lifestyle brands create natural media moments. A wellness retreat + luxury skincare brand + mindfulness app = one press-worthy experience.

🤖 Strategy 5: AI visibility audits
Ensure your practice is showing up in AI recommendations for your specialties and market. This is the fastest-growing discovery channel for health-conscious consumers.

💡 Which of these is your biggest gap? Comment below.

06/15/2026

✨ Most lifestyle brands don't know their PR strategy has stopped working until the revenue data tells them, usually 6 months too late.

Here are the three signs I watch for:

📍 Sign 1: You're getting coverage, but not in the right places.
If your press is consistently in low-authority blogs while your competitors appear in national lifestyle media, your pitch strategy needs recalibration.

📈 Sign 2: Coverage isn't translating to site traffic or sales.
Great press that doesn't convert is almost always a targeting problem. You're reaching readers, but not buyers.

🗓️ Sign 3: Your PR cadence is reactive rather than proactive.
You pitch around launches and events. Between them, you're invisible. The brands building real authority are in the conversation year-round.

💡 If any of these sound familiar, it doesn't mean PR isn't working. It means the current strategy was built for a smaller version of your brand.

After nearly 30 years in PR, I can tell you: growing brands need growing PR strategies. 🚀

The playbook that got you here won't get you to the next level.

🤝 I'd be glad to look at what you have and tell you honestly where the gaps are.

DM me or visit pointtakenpr.com.

If your marketing team can't answer these 5 questions, you may be investing in visibility without investing in growth.📊 ...
06/10/2026

If your marketing team can't answer these 5 questions, you may be investing in visibility without investing in growth.

📊 Is our PR generating measurable website traffic, not just impressions?

📈 Are we showing up in AI search results when travelers ask for hotels like ours?

📰 What is our cost per booking from earned media vs. paid ads?

🎤 Do we have a strategy for making group leads, or just receiving them?

⭐ When a journalist or planner Googles us, does what they find build trust, or raise questions?

These aren't gotcha questions. They're the questions the most profitable properties are already answering. 💡

30 years in hospitality PR has shown me that the gap between a good hotel and a fully booked one is almost always a strategy gap, not a product gap.

🏨 Which of these is your biggest challenge right now? Drop it in the comments.

✨

Some of the most clinically excellent med spas I know are invisible outside their ZIP code. Some of the most mediocre ar...
06/09/2026

Some of the most clinically excellent med spas I know are invisible outside their ZIP code. Some of the most mediocre are featured in every beauty publication. The difference isn't outcomes. It's strategy. ✨

I say this not to be cynical, but to be useful.

If you run a med spa with outstanding results, real clinical expertise, and a team that genuinely changes people's lives, you deserve to be known for it. 💙

But observing visibility and having visibility are not the same thing.

The med spas that appear in Allure, New Beauty, and national lifestyle media have typically done three things:

📍 They have positioned their lead practitioner as a media-visible expert, not just a service provider.

🤝 They have a PR team or strategy actively building relationships with beauty and wellness editors.

📝 They have developed a clear POV on a trend or treatment that makes a journalist's job easier.

Clinical excellence is the foundation. 🏗️ PR is the amplifier. 📣

Your results deserve an audience beyond your current patient population.

If you're ready to be recognized at the level your practice performs, let's talk. ✨

DM me or book a call at pointtakenpr.com.

06/04/2026

🚀 Your lifestyle brand has been running influencer campaigns for more than a year without a clear line to revenue. You're funding content, not growth.

🔍 Influencer marketing works. But most brands are using it wrong.

• They hire for followers. The metric that matters is audience alignment.
• They measure impressions. The metric that matters is conversion.
• They treat influencer marketing as a standalone channel. It works best as an amplifier for earned media.

💡 Here's the model that actually drives sales for lifestyle brands:

1️⃣ Earn editorial coverage in a publication your ideal buyer trusts.

2️⃣ Identify micro-influencers who already engage with that publication's content.

3️⃣ Use the press as the hook in influencer outreach. Being featured in a respected publication changes the conversation.

4️⃣ Activate both channels simultaneously so buyers see your brand from multiple trusted sources.

5️⃣ Track revenue, not reach. 💰

Awareness is an input. Revenue is the output. Make sure your strategy is optimized for the right one.

If you're investing in influencer marketing without a PR foundation underneath it, I'd be happy to share what that foundation looks like.

📩 DM me or visit PointTakenPR.com.

🚨 Before you hire a PR agency, buy a press release package, or pitch another journalist: answer these 5 questions.1️⃣ Do...
06/03/2026

🚨 Before you hire a PR agency, buy a press release package, or pitch another journalist: answer these 5 questions.

1️⃣ Does your brand have a clear editorial angle beyond "great product or service"?
Journalists don't write about products and services. They write about stories, trends, and ideas related to the product and service.

2️⃣ Is your website and press page ready for media scrutiny?
A journalist who loves your pitch will immediately visit your website. What they find either confirms the story or kills it. 🌐

3️⃣ Do you know which publications your ideal buyer actually reads, not just follows?
Targeting is the difference between coverage that builds brand equity and coverage that gets clipped and forgotten. 🎯

4️⃣ Are you measuring PR impact beyond impressions?
Traffic, conversion rate, affiliate link clicks, and revenue in the 30 days following coverage are what matter. 📈

5️⃣ Is your brand AI-searchable?
When someone asks ChatGPT or Perplexity for the best brands in your category, do you show up? 🤖

If you answered "no" or "not sure" to any of these, that's your starting point, not your next pitch.

💬 Comment AUDIT, and I'll walk you through it.

06/02/2026

The food was genuinely exceptional. 🍽️ The team was talented. 👏 The space was beautiful. ✨

But Tuesday through Thursday looked like a different restaurant entirely.

Here is what Point Taken focused on:

🔹 Pitched the chef's story, not just the menu, to lifestyle and business media

🔹 Secured coverage in two publications specifically read by corporate event planners

🔹 Positioned the private dining room as a premium business experience, not just a party space

🔹 Built an AI-optimized press page so the restaurant showed up in searches for "best private dining in Jacksonville."

Within 90 days, weekday private dining inquiries increased meaningfully. 📈
The $ 0 ad spend coverage did what months of boosted posts hadn't.

The food was never the problem. The story being told about it was.

💡 If your restaurant has a slow period that feels like a visibility problem, it might actually be a strategy problem.

I'd love to look at it with you. DM me to find out how Point Taken can help you.

Video made with AI.

When someone searches for a luxury wellness retreat, a spa, or a health clinic near them, they're not always Googling an...
05/22/2026

When someone searches for a luxury wellness retreat, a spa, or a health clinic near them, they're not always Googling anymore.

They're asking ChatGPT. They're asking Perplexity. They're asking Gemini.
And those platforms recommend specific brands.

The brands getting recommended share 3 things:
1. Consistent earned media from credible sources
2. Web content structured for AI citation (not just SEO keywords)
3. A track record of being talked about, not just advertising

This is exactly what PR was always meant to do.

Now it's doing double duty: building trust with humans AND training AI to recommend you.



*Images and design created in AI.

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