Point Taken

Point Taken Innovative, Experienced and Proven Public Relations Firm, Marketing Agency and Web Design Company

🚨 Before you hire a PR agency, buy a press release package, or pitch another journalist: answer these 5 questions.1️⃣ Do...
06/03/2026

🚨 Before you hire a PR agency, buy a press release package, or pitch another journalist: answer these 5 questions.

1️⃣ Does your brand have a clear editorial angle beyond "great product or service"?
Journalists don't write about products and services. They write about stories, trends, and ideas related to the product and service.

2️⃣ Is your website and press page ready for media scrutiny?
A journalist who loves your pitch will immediately visit your website. What they find either confirms the story or kills it. 🌐

3️⃣ Do you know which publications your ideal buyer actually reads, not just follows?
Targeting is the difference between coverage that builds brand equity and coverage that gets clipped and forgotten. 🎯

4️⃣ Are you measuring PR impact beyond impressions?
Traffic, conversion rate, affiliate link clicks, and revenue in the 30 days following coverage are what matter. 📈

5️⃣ Is your brand AI-searchable?
When someone asks ChatGPT or Perplexity for the best brands in your category, do you show up? 🤖

If you answered "no" or "not sure" to any of these, that's your starting point, not your next pitch.

💬 Comment AUDIT, and I'll walk you through it.

06/02/2026

The food was genuinely exceptional. 🍽️ The team was talented. 👏 The space was beautiful. ✨

But Tuesday through Thursday looked like a different restaurant entirely.

Here is what Point Taken focused on:

🔹 Pitched the chef's story, not just the menu, to lifestyle and business media

🔹 Secured coverage in two publications specifically read by corporate event planners

🔹 Positioned the private dining room as a premium business experience, not just a party space

🔹 Built an AI-optimized press page so the restaurant showed up in searches for "best private dining in Jacksonville."

Within 90 days, weekday private dining inquiries increased meaningfully. 📈
The $ 0 ad spend coverage did what months of boosted posts hadn't.

The food was never the problem. The story being told about it was.

💡 If your restaurant has a slow period that feels like a visibility problem, it might actually be a strategy problem.

I'd love to look at it with you. DM me to find out how Point Taken can help you.

Video made with AI.

When someone searches for a luxury wellness retreat, a spa, or a health clinic near them, they're not always Googling an...
05/22/2026

When someone searches for a luxury wellness retreat, a spa, or a health clinic near them, they're not always Googling anymore.

They're asking ChatGPT. They're asking Perplexity. They're asking Gemini.
And those platforms recommend specific brands.

The brands getting recommended share 3 things:
1. Consistent earned media from credible sources
2. Web content structured for AI citation (not just SEO keywords)
3. A track record of being talked about, not just advertising

This is exactly what PR was always meant to do.

Now it's doing double duty: building trust with humans AND training AI to recommend you.



*Images and design created in AI.

05/21/2026

Google just announced the biggest change to Search in 25 years.

At Google I/O on Tuesday, Google revealed a new AI-powered Search experience that answers questions directly, creates interactive results, and even uses AI agents to research information for users.

Translation?

Businesses relying only on SEO rankings and website clicks could lose visibility.

The brands most likely to win are the ones AI trusts enough to recommend:
• strong PR
• media visibility
• thought leadership
• authority content
• trusted online presence

Search is shifting from:
“Who ranks highest?”
to:
“Who does AI trust?”

Is your brand ready for this major change to search?



Video made with AI.

In health and wellness, trust is not just nice-to-have. It's the entire sales cycle. And most brands are asking for trus...
05/19/2026

In health and wellness, trust is not just nice-to-have.

It's the entire sales cycle.

And most brands are asking for trust before they've earned it.

Comment TRUST AUDIT below to find out where your brand's trust gap is — and how to close it.

05/14/2026

If your brand has great engagement on Instagram but your sales aren't moving, you don't have a visibility problem. You have a credibility problem.

Social media builds an audience.
PR builds authority.
Authority is what converts browsers into buyers.

Here's the consumer decision chain that most lifestyle brands miss:
Someone sees your brand on Instagram. They're interested.
They Google you.
They find... nothing except your own channels.
No press. No editorial coverage. No third-party validation.
They close the tab.

Now run the same scenario with a People mention, an Architectural Digest feature, or a HuffPost lifestyle piece in the results.
Suddenly, the purchase becomes obvious.

After more than 25 years in media and PR, I can share: earned media is still the most powerful trust signal a lifestyle brand can have.
Social amplifies it. It doesn't replace it.

DM me the word TRUST, and I'll share a 5-point credibility audit you can run on your own brand today.

Getting a great review in a local publication is exciting. Watching it drive zero reservations is deflating. Here's why ...
05/13/2026

Getting a great review in a local publication is exciting. Watching it drive zero reservations is deflating.

Here's why that gap exists — and what to do about it.

05/13/2026

I just tested 12 hotels in Orlando on ChatGPT. Only 3 showed up. Here's why, and what the other 9 are missing.

AI platforms like ChatGPT, Gemini, and Perplexity don't show hundreds of options.

They recommend a handful. Usually 3-5 properties.

What decides who makes the cut?
It isn't your star rating. It isn't how many ads you run.
It's how credible, consistent, and cited your brand is across the web.

After more than 25 years in media and PR, I can tell you — this is exactly what earned media was always designed to do.
Now it also determines whether AI recommends you.

Want to know if your property is showing up?

DM me the word VISIBLE, and I'll do a quick check for you.

05/09/2026

📣 Getting media coverage is easy.

💰 Proving it drove bookings, sales, donations, or leads?
That’s where most PR falls apart.

Too many brands are still measuring PR with vanity metrics like impressions and reach instead of actual business results 📊

So we built a PR ROI Calculator.

✨ See whether your PR efforts are truly driving revenue or just visibility.

Because if your PR isn’t influencing decisions, it isn’t working.

👉 Try the PR ROI Calculator today: https://pointtakenpr.com/pr-roi-calculator/

05/05/2026

Do a quick search 👀

Is your brand showing up in ChatGPT, Claude, Gemini, or Perplexity results?

Because here’s the reality:
47% of consumers are already using AI to help make purchasing decisions.

If your brand isn’t showing up in those answers…
You’re not just missing visibility, you’re missing revenue.

AI search is already influencing where people book, buy, and donate.

If you’re not being recommended, someone else is.

Point Taken helps brands show up where decisions are actually being made...in AI



Video made with AI.

Address

1616 North Market Street
Jacksonville, FL
32206

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19044199216

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