BroadBased Communications, Inc.

02/25/2025

Small to medium-sized businesses know they need a strategy that works hard for their budget. But finding the time and resources to create a plan that drives results can be tough. In our latest article, we walk you through our process for developing a fully integrated marketing strategy that covers all the bases—plus, get a sneak peek at a sample plan!

“Marketing is a process, not an event. It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it.”

02/20/2025

Ready to take your lead generation to the next level? Test drive our most powerful tool for free! Websites with live chat see up to a 40% increase in qualified leads. Our live chat solution is fully turnkey, run by U.S.-based agents 24/7, and customized to your business needs.

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As a full-service marketing firm, we want to share one of our most successful tools for converting website visitors into leads.

02/03/2025

Direct mail just got a digital upgrade! With USPS Informed Delivery, consumers can preview their incoming mail through email —giving marketers a unique way to add digital touchpoints to direct mail campaigns. By customizing mail previews with color images and custom CTAs, brands can increase engagement and brand awareness.

If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that…

01/20/2025

As we step into 2025, marketers face a new set of challenges—from integrating AI effectively to scaling personalization and proving ROI with precision. Staying ahead requires strategy and adaptability. Discover the 4 biggest marketing challenges of 2025 and how to position your efforts for success in our latest blog.

It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies.

12/02/2024

Tomorrow is Giving Tuesday and our CEO Chris Ramaglia has served on the Board of Big Brothers Big Sisters of Northeast Florida this year. If you plan on donating this holiday season to an organization that’s making an impact in the community, we ask that you please consider BBBSNEFL at the link below.

Your donation will provide lasting memories for our youth by matching them with a caring and passionate adult mentor. From the moment they are matched with a mentor, a door is opened and the future is full of possibilities. Support a match so that we can help more youth get matched with passionate m...

10/31/2024

🎉 Celebrating 110 Years of Big Brothers Big Sisters of NE Florida! 🎉

BroadBased CEO Chris Ramaglia, alongside Exigo Sales & Marketing, created a special video sharing stories from mentors and “Littles” whose lives have been changed by BBBSNEFL.

Watch now to see the incredible impact in our Jacksonville community, and learn how you can get involved! ✨

09/18/2024

Performance-based marketing is an approach that creates a win-win for you and your agency partner. By putting “skin in the game,” your agency has to produce results for you and truly earn their service fees. Find out how the model works and see if it’s a fit for your marketing strategy.

“I would definitely budget more for marketing if I knew I was paying for results.”

08/09/2024

Are you just “doing marketing” or do you have a marketing strategy that sets you apart? 💡 It’s easy to get caught up in the latest tactics, but without a solid plan, you might just be blending in with the crowd. Discover how a rock-solid strategy can elevate your efforts, maximize ROI, and truly connect with your audience.

When people find out I own a marketing agency, they usually tell me all about how they’re “doing marketing.” They may be “doing digital,” or “doing some TV and radio” or “doing TONS of SEO.” Then…

07/16/2024

Ready to get the most out of your next design project? Learn how clear communication, detailed planning, and mutual understanding can drive a successful collaboration. Don't miss these essential tips for a smooth and productive partnership!

Working efficiently with a graphic designer can make a real difference in the success of your project. Clear communication, detailed planning, and mutual understanding are key components of a great…

06/06/2024

Want to ensure your marketing strategy evolves and keeps you ahead of the competition? Stress testing is the key. From anticipating the unexpected to reinforcing weak spots, stress testing can keep your strategy rock-solid. Check out our latest article to learn more.

Stress testing is a method of evaluating a system by intentionally pushing it beyond its normal operating limits to see how it reacts.

05/09/2024

In today's digital landscape, companies are investing more than ever into their marketing strategies. We've put together a list of the top 5 conversion tools that can transform your efforts into explosive ROI. From capturing high-quality leads to nurturing them into loyal customers, these tools are game-changers.

What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all.

04/15/2024

Curious about which of your marketing strategies is driving the most revenue? We just launched an AI-powered matching system to track ROI by individual tactic. In Chris Ramaglia's latest video, he walks through how you can get an accurate picture of how much revenue each marketing campaign generates.