Online Marketing Goddess

10/23/2024

Email software like SendGrid, Mail Chimp, Constant Contact ... well really all of them include a way for you to send an email preview. Make sure you're using that send email preview feature before scheduling those emails. Here's the bottom half of an email I received today.

07/19/2023

How much is AI worrying you?

It’s a great day to start the war against chatbots designed to help cybercriminals.

07/05/2023

I heard this title used as a quote over the weekend, and I think it says it all ... how about you?

Prompt engineering is the next in-demand role.

11/30/2022

On a scale of 1 to 10 -- with 10 being "it's a budget line item" - what is your businesses interest / commitment to influencer marketing?

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified sev...

10/07/2022

"I finally figured out the proper settings and distances for things then just taped on the floor where everything should be in case it accidentally got moved around!"

WordStream's award-winning blog features new content daily to help you master online marketing and advertising, including breaking news, original data, and friendly expert advice to help you grow your business.

10/05/2022

"this book is designed to be a daily devotional for entrepreneurs of all stripes who are looking for guidance in running their business and living their life."

John Jantsch's latest book, "The Self-Reliant Entrepreneur," is featured on the Marketing Book Podcast with host Douglas Burdett.

10/03/2022

"Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well."

LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S.

10/01/2022

"A single campaign can lead to an increase in conversion rate by up to 161%."

Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!

09/29/2022

"you have to learn about the problems the customers solve with your products. This type of information takes a bit more work to learn, but it gives you valuable insight."

Learn how to create a customer journey map using our eight steps and seven free customer journey map template and examples.

09/27/2022

"From settling on a fair valuation to approaching the right kind of buyers to their responsibilities and obligations to the company once it’s been sold, Peterson knows all of the ins and outs of brokering a successful deal."

Marketing Podcast with Chad Peterson Podcast Transcript Today's guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson

09/25/2022

"Every client will (hopefully) go through periods when you don’t want to make many (or any) major changes."

Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!

09/23/2022

"I don’t go into depth about the finds, but encourage you to check them out if they sound interesting."

Email Subject Line Generator for creating enticing subject lines, 99 Retargeting Statistics for the latest stats on the advertising tactic, and Readermode for clutter-free articles online.