05/07/2026
Share from Merchynt -- Big Changes in Google Business Profile.
Google quietly made a big change to your Google Business Profile… and most business owners won’t notice it. They now organize your photos and videos by upload date, which tells us exactly what Google is paying attention to: fresh media. If your newest photo is from a few months ago, your profile looks inactive, even if your business is thriving. Google wants to show customers businesses that look busy, current, and trustworthy. The easiest way to send that signal? Upload photos and videos regularly. Think of your media section as proof that your business is alive and doing real work today, not just existing online.
Here’s the simple rule moving forward: upload media as often as possible. New jobs, new customers, new products, team photos, before-and-afters… it all helps. You don’t need professional photography; your phone is perfect. Every image tells Google you’re active, and active businesses tend to rank higher. The businesses winning on Google Maps right now are adding photos and videos weekly (sometimes daily). If that sounds like one more thing on your already full plate, we built something to help: our Photo Boost feature inside Paige encourages customers to upload images automatically when they leave a review, so you get fresh content without chasing it yourself.
Bottom line: the businesses that keep their media sections fresh are going to win rankings in 2026. More photos = more activity signals = better visibility on Google Maps. Google is clearly rewarding businesses that consistently update their profiles.
