St. Somewhere Holdings, LLC

St. Somewhere Holdings, LLC A full service marketing agency offering online, traditional and grassroots marketing services to bus

As full service marketing agency providing online marketing, traditional marketing, grassroots marketing and PR, the company has divisions that specialize in small-to-medium size businesses as well as government agencies (www.SaintSomewhereMarketing.com); authors and publishers (www.YourBookMarketers.com); and nonprofits and unions (www.NonprofitFundraisingPros.com). For a free 20 minute consultation, contact us at 619.990.1335 or [email protected].

Working from Home:  Best Practices vs. Reality ( #4)I started our marketing firm in 2009…during the recession. So, we kn...
03/31/2020

Working from Home: Best Practices vs. Reality ( #4)
I started our marketing firm in 2009…during the recession. So, we know how to help businesses thrive through this. Our team has always worked remotely, no change for us. To help others, I’m sharing a few best practices vs. reality in this series. Here’s tip #4:

“Best Practice”: Stay Connected via Meetings & Calls

Reality: Absolutely stay connected with coworkers and clients via meetings and calls. However, one of the major benefits about working from home is better time management and control over your time. Productive people understand that time is a finite commodity.

Ask yourself if the meeting or call is necessary. If it isn’t, try to handle it in a different way such as over email.

If it is, have a well thought out agenda; be prepared; start the call or meeting on time; and have a hard stop for the end time. If you finish early, think of it as a benefit.

The best way to value their time and yours.

If you have questions, please feel free to email me at [email protected].

Working from Home:  Best Practices vs. Reality ( #3)I started our marketing firm in 2009…during the recession. So, we kn...
03/29/2020

Working from Home: Best Practices vs. Reality ( #3)
I started our marketing firm in 2009…during the recession. So, we know how to help businesses thrive through this. Our team has always worked remotely, no change for us. To help others, I’m sharing a few best practices vs. reality in this series. Here’s tip #3:

“Best Practice”: Dress like you are in the office.

Reality: There are benefits to working at home, one of which is that you can be more comfortable which leads to being more productive. This doesn’t mean hang out in your PJs all day long. However, you can dress more comfortably such as sweats, yoga pants, jeans…whatever you are comfortable in and it doesn’t have to be the second you wake up.

The reality is that I usually start my day with a cup of coffee, do a few things around the house, workout and feed the animals. Then, I dive into email. As a general practice, I try not to check email from 8 p.m. to 6 a.m. So, I have 10 hours of email to handle in the morning which takes an hour or so. After the email is done, I shower and change into the workday clothes.

Bottomline: Enjoy the freedom of working from home by being comfortable but don’t stay in your PJs all day.

If you have questions, please feel free to email me at [email protected].

Working from Home:  Best Practices vs. Reality ( #2)I started our marketing firm in 2009…in the recession. So, we know h...
03/27/2020

Working from Home: Best Practices vs. Reality ( #2)
I started our marketing firm in 2009…in the recession. So, we know how to help businesses thrive through this. Our team has always worked remotely, no change for us. To help others, I’m sharing a few best practices vs. reality in this series. Here’s tip #2:

“Best Practice”: Avoid distractions by friends, family and neighbors.

Reality: This is easier said than done. Friends, family and neighbors often don’t understand that you are working. They envision you having all this extra time and freedom to do whatever, whenever. They think you are sitting around eating bonbons and watching TV.

What I have learned to do is to explain to people when I am available: before or after work; during breaks; or at lunchtime. It takes a while for people to understand but eventually they get it. I try not to answer non-urgent text messages, chat with folks, do things with or for people except for the designated times. At that point, you can give your undivided attention to them or the activity. A side benefit is that you don’t feel guilty that you should be working because it is time you have scheduled to be with friends, family or neighbors.

If you have questions, please feel free to email me at [email protected].

Working from Home: Best Practices vs. Reality ( #1)I started our marketing firm in 2009…during the recession. So, we kno...
03/25/2020

Working from Home: Best Practices vs. Reality ( #1)
I started our marketing firm in 2009…during the recession. So, we know how to help businesses thrive through this. Our team has always worked remotely, no change for us. To help others, I’m sharing a few best practices vs. reality in this series.

“Best Practice”: Work like you are in your office.

Reality: You need to set office hours and share them in your email signature and voicemail message. This lets clients, team members and vendors know when you can be reached. Otherwise, people expect you to be available 24/7. I learned this lesson the hard way.

Use the automated out-of-office email message to let people know there may be a delay in response during “closed” hours/days.

Have some flexibility and fun! Schedule a lunch break into every workday and take a few breaks throughout the day. This gives you a chance to clear your mind while getting some exercise, breathing in fresh air, making dinner, etc. Do something you enjoy and let your mind relax − you’ll be more productive.

If you have questions, please feel free to connect with me or email me at [email protected].

Simple Ways to Keep Small Business Websites Safer from HackersIt’s easy (and fairly common) for small businesses to thin...
03/03/2020

Simple Ways to Keep Small Business Websites Safer from Hackers
It’s easy (and fairly common) for small businesses to think that hackers won’t be interested in their website, especially if they don’t have sensitive information such as client logins or e-commerce. Unfortunately, that isn’t the case. We are frequently cleaning up or rebuilding sites that hackers have infiltrated. Here are a couple tips we give our clients to help with prevention and/or recovery:
1. Keep the website back-end up-to-date. Hackers frequently get into websites via an outdated plugin, PHP or Content Management System (CMS) such as WordPress. These should be checked and updated weekly. Note: whenever you make an update, be sure to test the site to make sure everything is working correctly.
2. Back-up the website frequently using both a local back-up and one through your hosting provider.
3. Delete user names and passwords for people that no longer need access.
4. Change passwords frequently to all the access points such as users, administrators, cPanel, hosting, etc.
5. Be sure to conduct a daily malware scan.
6. Have a firewall and SSL certificate.
If you have questions or need some help with your website, please feel free to email me at [email protected].

Small Business Tips:  What is the cost of a website design/redesign?I often hear the nervousness in their voices...I kno...
07/26/2017

Small Business Tips: What is the cost of a website design/redesign?

I often hear the nervousness in their voices...I know what they are thinking and are about to ask: how much is this website design or redesign going to cost me??? Let's cut to the chase. A website design doesn't need to cost a fortune. This is but one tool in your sales arsenal and shouldn't wipe out your budget. At the same time, be sure that it is professionally designed and use a professional copywriter to create the content.

Your website is the reflection of your company. First impressions are lasting. Sometimes, your website is the only impression a potential customer will get. Use the tool wisely.

Here are a few tips (and numbers that go along with them).
• Build a sitemap. The first step is to create the site map which shows the pages the site will have, the function of those pages and how they all fit together. Cost: If it is a simple site, you can probably do this yourself for free. If it is a more complex site, you will need a website design team to help. Cost: between $75 and $225 on average.
• Choose the website platform. There are many options out there from do-it-yourself builders to complex HTML programming. What we have found works best for the majority of our clients is WordPress. It is used by more than 74 million sites and has tons of plugins, themes and cool features. If you know how to use Word, you will be able to do content updates to your site. Cost: Free.
• Create a design. Assuming you are working with a WordPress site, there are loads of themes (preprogrammed designs) available. If you are not a designer, you can try to work with one of these themes yourself or have a designer create the design (highly recommend getting the help so it looks professional). Cost: Themes can be free or have a fee associated with them - a lot are under $100. If you have a designer help, we charge $375 for the look and feel of the site.
• Develop the content. For each page, think about the purpose of the page, what you need to convey and what you would like the output to be (i.e. call to action, informational, etc.). Start by putting together bullet points for the content and pulling resources for that content. Then, have a professional copywriter do their magic. Cost: We charge $75 per webpage for copywriting.
• Program the site. If you are using a WordPress template, instructions for the most basic programming are somewhat self-evident. However, the reality is that if you aren't already familiar with WordPress, your time will be better spent focusing on your business rather than trying to learn the ins-and-outs of WordPress. Cost: We charge $80 per page of basic programming.
• Test the site. Try to break it. Have your friends try to break it. Make sure all of the links, menus, emails, contacts, etc. work. Cost: Free (okay, your time).
• Go live. This can be as simple as activating the pages in WordPress if you built it on your hosting. If it is a transfer to a site that was already live, this can take up to 72 hours. Cost: Free (just time).

Using the numbers above, a five page basic website design/redesign would cost $1,150.

If you have questions about pricing website designs/redesigns or would like some additional insight, feel free to connect with me on LinkedIn or visit our website as www.SaintSomewhereMarketing.com.

Small Business Tips:  When does a website need to be redesigned?If you are taking a look at your website and trying to d...
07/21/2017

Small Business Tips: When does a website need to be redesigned?

If you are taking a look at your website and trying to decide whether to leave it as is, update the content or redesign it altogether, making that decision can be a challenge. So, how do you determine if it is time to invest in a website redesign? Although there is no steadfast rule, here are a couple of tips that may help you make the decision about redesigning or updating your site:
1. Are you embarrassed to show potential customers your website? If you find yourself hesitant to send people to your website, there is a reason for that. Remember, often times people review your website prior to contacting anyone at your company. Redesign.
2. Are there broken links, pages not coming up or other functionality problems? Any of these make your website look unprofessional. Either fix the problems or redesign the site.
3. Is the material outdated? If the last update on your website has a deadline of more than a couple of months ago, people may think you are out of business. For example, if you pull up a website and the latest press release is from November 2014, people wonder. Either update the info or redesign the site in such a way that the content isn't dated.
4. When was the last time it received a fresh look? Your website reflects your company. If your website has not had a refresh in several years, chances are it has an outdated look and feel. If you want clients to look at your company as innovative for example, then your website should reflect an innovative look (not have a design that looks like it is from the turn of the century). Redesign.
5. Are you proud of your site and get good leads from it? If so, leave it as is! If it is helping convert leads into customers, no need to do a redesign. Simply develop an editorial calendar for the year to have new content added to the site on a regular basis.

Your website is the reflection your company. First impressions are lasting impressions.

Address

Jamul, CA
91935

Opening Hours

Tuesday 6am - 4pm
Wednesday 6am - 4pm
Thursday 6am - 4pm
Friday 6am - 4pm

Telephone

+16199901335

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