08/18/2026
Sticking with our back-to-school trend of what we’re learning about... 📚
Madeleine, our communications specialist, has been learning more about GEO (Generative Engine Optimization).
Ever wonder how Google, ChatGPT, Claude, and other AI platforms decide what information to summarize, cite, and recommend in their responses? That’s where GEO comes into play. GEO focuses on optimizing content so AI tools can better understand the information, recognize relevant sources, and provide users with more accurate answers.
If your organization hasn’t started thinking about GEO yet, now is the time to start.