03/09/2026
We’ve noticed something lately.
We’re posting less content for ourselves and more for our clients.
And it’s a reminder of something important about social media:
Whether you post a lot or a little, your content has to be , relevant to your audience, and memorable after the scroll.
That’s why we chose this image.
A couple reminders we try to follow when creating content:
📸 Always be capturing content.
You’ve probably seen Gus bending into strange positions to photograph a building, a person, or an event. Keep your phone ready. You never know what moment will become great content.
🙂 Make people feel something.
Humor and good vibes travel far online. People may forget the post but they remember how it made them feel.
🎨 Stand out visually.
Scroll above this post. Did this color scheme catch your eye among thousands of red graphics, selfies, and LinkedIn humble-brags?
If it did, the experiment worked.
Let us know your thoughts — and if you’d ever like to talk about making content for your business, organization, or brand, we’re always happy to help.