03/09/2026
Weโve noticed something lately.
Weโre posting less content for ourselves and more for our clients.
And itโs a reminder of something important about social media:
Whether you post a lot or a little, your content has to be , relevant to your audience, and memorable after the scroll.
Thatโs why we chose this image.
A couple reminders we try to follow when creating content:
๐ธ Always be capturing content.
Youโve probably seen Gus bending into strange positions to photograph a building, a person, or an event. Keep your phone ready. You never know what moment will become great content.
๐ Make people feel something.
Humor and good vibes travel far online. People may forget the post but they remember how it made them feel.
๐จ Stand out visually.
Scroll above this post. Did this color scheme catch your eye among thousands of red graphics, selfies, and LinkedIn humble-brags?
If it did, the experiment worked.
Let us know your thoughts โ and if youโd ever like to talk about making content for your business, organization, or brand, weโre always happy to help.