Research Biz

Research Biz Research Biz is your cost-effective market research, brand messaging, and expert witness partner.

We engage with select organizations, including for-profit corporations, non-profit groups, and trade associations.

LinkedIn apparently has very little experience with best practices in market research question design.How would YOU answ...
03/31/2026

LinkedIn apparently has very little experience with best practices in market research question design.

How would YOU answer this question?

If you're ever a little disappointed that your company could only afford $11,500 for a really helpful research project w...
03/19/2026

If you're ever a little disappointed that your company could only afford $11,500 for a really helpful research project with Research Biz, and not the $1.15 million that you wanted to spend with McKinsey to come up with some numbers, just remind yourself of this headline.

If you look at the small business survey from the National Federation of Independent Business (NFIB) in January 2026, yo...
02/15/2026

If you look at the small business survey from the National Federation of Independent Business (NFIB) in January 2026, you will see that the top problems facing owners are:

* Taxes (18% said it's their most important problem)
* Labor quality (16%)
* Cost / availability of insurance (13%)
* Inflation (12%)

Now, at the same time, we looked at 107 recent posts on LinkedIn that mentioned "the problem that businesses face" (or something roughly adjacent) -- and we tallied the results.

Would you be surprised to learn that NONE of the 107 posts mentioned taxes? Nobody mentioned insurance. Not a peep about inflation. And less than 5% mentioned anything like human capital, hiring, or labor quality.

In other words, LinkedIn is providing small business owners a false perspective on what is or should be important to them, at least in terms of problems they face. There are some ridiculous accounts on LinkedIn trying to tell business owners that their single biggest struggle with managing their enterprise is really their "lack of an intentional AI stack" or the "time it takes to build a logo".

đź§  BECAUSE THAT'S WHAT THESE CREATORS AND COACHES AND AGENCIES ARE COMPETENT ENOUGH TO SELL TO YOU!

At our company, we try to keep our competencies limited to our toolkit, which is agnostic to what subject you want to dive into. We're not going to presume to tell you what your biggest business problem is, just because we have a solution with a price tag. We'll tell you what your employees, or your customers, or your prospects actually say is your biggest business problem.

[Illustration: an 1864 auction for a gold coin in Danville, Virginia, when hyperinflation was crippling Confederate businesses.]

Wikipedia offers a useful databank of page-view statistics, including a monthly ranking of the most viewed articles. Her...
11/18/2025

Wikipedia offers a useful databank of page-view statistics, including a monthly ranking of the most viewed articles. Here is an infographic of each top article, by monthly traffic, for the past 12 months. There are some unfamiliar surprises in the mix along with more obvious candidates.

Comment below if you want the link(s).

Is it "bad form" that Florida Power & Light contracted with a Michigan-based public opinion research firm, when very sui...
09/09/2025

Is it "bad form" that Florida Power & Light contracted with a Michigan-based public opinion research firm, when very suitable Florida-based market research firms were readily available to perform this work? Or did Escalent have benchmark data from other utility clients that made their offering the most suitable selection?

Last night, we went down a rabbit hole in response to news that Las Vegas is seeing visitor numbers drop by over 7 perce...
08/19/2025

Last night, we went down a rabbit hole in response to news that Las Vegas is seeing visitor numbers drop by over 7 percent, which is the first year-over-year decline since the COVID pandemic struck in 2020.

Among many similar measures, two figures that are tracked annually by Visit Las Vegas are the annual number of passengers boarding and exiting planes at the airport, and how many vehicles on I-15 are crossing the California-Nevada border each day.

To roughly form an equivalency between those two figures, we multiplied the daily motor vehicle count by 365 to get an annual figure, then assumed 1.5 occupants per vehicle (which might be a little low, if you consider the number of tour buses that enter Nevada from California). We extrapolated the data against the annual estimated growth of the US population as a whole, so that we can see how more people *proportionately* are visiting Las Vegas over time. Note how air travel dipped almost as low as highway travel during the period of COVID restrictions.

It's doubtful you would ever quickly draw these conclusions looking at the spreadsheet offered by the tourism board, but with a little reconfiguration of the data set and a simple visual chart, the concepts come to life.

We searched LinkedIn for posts in the month of July that said "I don't want to hear about... [X]." There were 14 unique ...
08/04/2025

We searched LinkedIn for posts in the month of July that said "I don't want to hear about... [X]." There were 14 unique subjects mentioned. Any surprises on this list?

* crushing goals or maximizing profits
* that person I don't like
* your product
* problems with our (legal) case
* the Astronomer-Coldplay tryst
* cheaper replacement nurses
* women empowerment
* the real estate market being soft
* silly special edition popcorn buckets and drink cups
* midterm elections
* your PostgreSQL setup
* feedback
* church revivals
* people who don't preorder the "Tales of Dracula" DVD

Amazed that there wasn't any mention of the em-dash from ChatGPT, but that PostgreSQL setup was diabolical.

I'm Gregory Kohs, and my company developed a tool for people who work in advertising and brand messaging. It's called Ph...
05/30/2025

I'm Gregory Kohs, and my company developed a tool for people who work in advertising and brand messaging. It's called Phrase Database.

You can look it up. It’s a verified, searchable library of nearly 4,200 business mottos, slogans, and taglines. I am very willing to spend 15 to 30 minutes with you (and your team, if you wish) in a virtual workshop, where I’ll open up the database to you, so that we can dig into any word-choice challenges you’re working on currently. Wondering how many financial institutions use the word “grow” vs. “safe” in their catchphrases? Curious if any professional services company has ever said they are the "world's best" such-and-such? We can discover things like that together. The idea is to help you with your ideation and discovery process, to build a better tagline.

You will drive the meeting agenda, not me. And after we’ve completed our session, if you see some value for the Phrase Database in your business practice, I am not going to sell you a subscription. I’m going to give you free access for one year.

Call me crazy.

Offer expires June 9, 2025.

How does this sound to you?

Today is National Customer Appreciation Day. Different companies (especially banks, it seems) have hosted their own nati...
04/18/2025

Today is National Customer Appreciation Day. Different companies (especially banks, it seems) have hosted their own national customer appreciation days for many decades; but we believe that it may have been the US Postal Service focusing on an April "customer appreciation day" in the mid-1990s that may have inspired more unified thinking about this concept.

At our firm, we dearly appreciate our various customers who run their member organizations, law firms, credit unions, Internet service providers, wealth management services, software development, heating oil delivery, household cleaning product, and even hot tub manufacturing operations with the comfort of utilizing my market research services at a highly-competitive price that protects their budget!

There is a lot of discussion in American politics about import tariffs. Those that support higher tariffs contend that t...
10/18/2024

There is a lot of discussion in American politics about import tariffs. Those that support higher tariffs contend that they will induce companies that manufacture products overseas to bring more of that production into the United States. Those that oppose higher tariffs contend that any benefits achieved by them are undermined by pushing consumer costs higher.

We decided to take a look at the 94 countries with population of at least 10 million, then calculate the value of each's imported goods, divided by their gross domestic product (GDP). In other words, if imposing higher tariffs were to actually reduce imports to a lower level than currently found in the United States, which low-import countries might America begin to resemble economically?

Our data shows that the top 10 "low importation" nations are:

1. Venezuela
2. South Sudan
3. Cuba
4. North Korea
5. Sudan
6. Chad
7. Iran
8. Russia
9. Uganda
10. Malawi

The United States is (surprisingly?) 13th in this ranking.

The nation on the list with the highest import ratio? That would be Belgium, which imports 8 times more (relative to GDP) than does the United States.

Data analysis is a powerful communications tool when trying to leverage public policy. If you have a similar data scenario that you would like constructed, give Research Biz a call!

SOURCES: Official national population estimates and United Nations population projections; International Monetary Fund and The World Bank financial estimates; and international trade (imports) estimates from the International Trade Centre.

It is Get To Know Your Customers Day (as is the third Thursday of each quarter). How can you get to know your customers ...
10/17/2024

It is Get To Know Your Customers Day (as is the third Thursday of each quarter). How can you get to know your customers better? One excellent way is by creating a survey to peel away the superficial layers of their interactions with your business, and get to understanding what REALLY makes them tick. Research Biz helps you do that -- and we've fielded over 1,500 surveys, so we know how to execute them perfectly.

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