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This is fascinating data from Pew Research Center. But we should also be mindful of at least three key caveats:1. Incons...
06/08/2026

This is fascinating data from Pew Research Center. But we should also be mindful of at least three key caveats:

1. Inconsistent survey methodologies across countries -- The mode of data collection varied significantly depending on the country, which introduces the risk of "mode effects" (such as social desirability bias) when asking sensitive questions about morality and ethics. The United States and Australia were surveyed using online panels, whereas European countries were surveyed over the phone. Meanwhile, countries in Latin America, Africa, and parts of Asia were surveyed via face-to-face interviews. Comparing uninhibited responses from an online panel directly against responses given to a live interviewer can (and very likely did) skew cross-cultural comparisons.

2. Partisan dissatisfaction acting as a proxy for moral judgment -- The data suggests that the perception of "immorality" is heavily influenced by political polarization rather than an objective assessment of peers' behavior. The researchers note that in the U.S. and more than half of the other countries surveyed, respondents who do not support the current governing party are much more likely to label their fellow citizens as immoral. Furthermore, there is a distinct disconnect in the data: while Americans broadly claim their peers have bad morals, they rank in the middle of the pack globally (and are highly permissive on issues like ma*****na and gambling) when judging the morality of specific behaviors. This indicates the primary finding may be capturing general political and societal grievance rather than strict moral condemnation of neighbors.

3. A lack of historical trend data for the primary metric -- The headline finding relies on a question Pew explicitly states they have never asked before. Because there is no historical baseline for how Americans (or other nationalities) rate the general morality of their fellow citizens, it is impossible to determine if this negative view is a recent phenomenon driven by contemporary events or a long-standing cultural disposition.

You'll remember last week, we asked over 50 consumers how they would rank the taglines used by the nine America East con...
05/26/2026

You'll remember last week, we asked over 50 consumers how they would rank the taglines used by the nine America East conference member schools.

This week, we took the question to four different AI platforms (ChatGPT, Claude, Copilot, and Gemini). Were there differences between the platforms? There was some.

Were there differences between the consensus of the AI tools and the human counterparts? Decisively!

The AI platforms really liked the taglines from Bryant University and from University of Maryland Baltimore County, which had each been considered "Below Average" by the human panel.

This is persuasive evidence that synthetic survey data is not likely to mimic real audience response, especially if responding to a fairly novel question.

Cast your vote here in the comments -- Which NCAA conference would you like us to examine in June?

Our survey about collegiate taglines is complete. Here's how 52 respondents rated the nine universities in the America E...
05/21/2026

Our survey about collegiate taglines is complete. Here's how 52 respondents rated the nine universities in the America East conference, according to the marketing catchphrase currently in use.

Congratulations to UMass Lowell; better luck next tagline, University of Maine.

NOTICE: SURVEY CLOSED MAY 21, 2026.---------------------------------------------Our firm is conducting a survey that is ...
05/16/2026

NOTICE: SURVEY CLOSED MAY 21, 2026.
---------------------------------------------
Our firm is conducting a survey that is open to the general public.

It takes only 3 minutes to complete, and we think you'll actually enjoy these questions!

https://survey.alchemer.com/s3/8841885/May-2026

This morning, CNN's Harry J. Enten reviewed poll data from the highly-credible SSRS research firm, revealing Latino male...
05/15/2026

This morning, CNN's Harry J. Enten reviewed poll data from the highly-credible SSRS research firm, revealing Latino male voters having voted in the 2024 presidential election, as a 10-point advantage for Trump over Harris. Enten then shows their 2026 net approval rating of Trump (a negative 41-point gap).

Unfortunately, Enten misleadingly describes this as a "movement of 51 points" and continues to discuss this "shift."

But it's not a direct shift across the same measurement. They are two different measures altogether.

As an example, it's possible that many Latino male voters in 2024 did not approve of Donald Trump, but they voted for him anyway as a preferred alternative to Kamala Harris. Similarly, it's possible that many 2026 Latino males disapprove of Trump today, but would still vote for him in an election against a hypothetical Democratic Party candidate. Granted, the gist of what Enten is trying to express is very likely true, but we cannot know with the level of accuracy that he suggests in his analysis.

When you find yourself mixing and matching survey questions from different time periods, it's very important to acknowledge whether it's a situation of "all things being equal" or not. Even just moving an identical question to the beginning or the end of a survey can materially impact the respondent outcomes!

LinkedIn apparently has very little experience with best practices in market research question design.How would YOU answ...
03/31/2026

LinkedIn apparently has very little experience with best practices in market research question design.

How would YOU answer this question?

If you're ever a little disappointed that your company could only afford $11,500 for a really helpful research project w...
03/19/2026

If you're ever a little disappointed that your company could only afford $11,500 for a really helpful research project with Research Biz, and not the $1.15 million that you wanted to spend with McKinsey to come up with some numbers, just remind yourself of this headline.

If you look at the small business survey from the National Federation of Independent Business (NFIB) in January 2026, yo...
02/15/2026

If you look at the small business survey from the National Federation of Independent Business (NFIB) in January 2026, you will see that the top problems facing owners are:

* Taxes (18% said it's their most important problem)
* Labor quality (16%)
* Cost / availability of insurance (13%)
* Inflation (12%)

Now, at the same time, we looked at 107 recent posts on LinkedIn that mentioned "the problem that businesses face" (or something roughly adjacent) -- and we tallied the results.

Would you be surprised to learn that NONE of the 107 posts mentioned taxes? Nobody mentioned insurance. Not a peep about inflation. And less than 5% mentioned anything like human capital, hiring, or labor quality.

In other words, LinkedIn is providing small business owners a false perspective on what is or should be important to them, at least in terms of problems they face. There are some ridiculous accounts on LinkedIn trying to tell business owners that their single biggest struggle with managing their enterprise is really their "lack of an intentional AI stack" or the "time it takes to build a logo".

🧠 BECAUSE THAT'S WHAT THESE CREATORS AND COACHES AND AGENCIES ARE COMPETENT ENOUGH TO SELL TO YOU!

At our company, we try to keep our competencies limited to our toolkit, which is agnostic to what subject you want to dive into. We're not going to presume to tell you what your biggest business problem is, just because we have a solution with a price tag. We'll tell you what your employees, or your customers, or your prospects actually say is your biggest business problem.

[Illustration: an 1864 auction for a gold coin in Danville, Virginia, when hyperinflation was crippling Confederate businesses.]

Wikipedia offers a useful databank of page-view statistics, including a monthly ranking of the most viewed articles. Her...
11/18/2025

Wikipedia offers a useful databank of page-view statistics, including a monthly ranking of the most viewed articles. Here is an infographic of each top article, by monthly traffic, for the past 12 months. There are some unfamiliar surprises in the mix along with more obvious candidates.

Comment below if you want the link(s).

Is it "bad form" that Florida Power & Light contracted with a Michigan-based public opinion research firm, when very sui...
09/09/2025

Is it "bad form" that Florida Power & Light contracted with a Michigan-based public opinion research firm, when very suitable Florida-based market research firms were readily available to perform this work? Or did Escalent have benchmark data from other utility clients that made their offering the most suitable selection?

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