First and Last PR

First and Last PR We build brands.
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We are proud to have secured this Forbes feature for our friends and client WBEC Metro NY and Greater DMV .COO Leandra J...
04/07/2026

We are proud to have secured this Forbes feature for our friends and client WBEC Metro NY and Greater DMV .

COO Leandra Joseph delivers a perspective that cuts through the noise: the biggest barrier to scaling women-owned businesses isn’t access -it’s readiness.

With less than 2% of women-owned businesses surpassing $1M in revenue (why is that, really?), this conversation couldn’t be more urgent. Leandra’s insights on financial clarity, operational capacity, and the “solopreneur ceiling” are exactly what founders building toward scale need to hear.

This is the kind of visibility that moves the needle - for businesses, for communities, and for the work we believe in.

Let’s break the current record!!

Not every skin is ready for every treatment. That’s the kind of precision that sets luxury aesthetics apart and exactly ...
03/12/2026

Not every skin is ready for every treatment. That’s the kind of precision that sets luxury aesthetics apart and exactly why called of for their latest deep dive.

“Individuals using strong actives or undergoing aggressive exfoliating treatments should consult a professional before using spicule treatments.”

The full feature is live on New York Magazine’s The Strategist.

If you’re in business right now and NOT thinking about AI, we need to talk. Today, the First & Last PR team is pausing e...
03/10/2026

If you’re in business right now and NOT thinking about AI, we need to talk.

Today, the First & Last PR team is pausing everything for AI Day because investing in our people is non-negotiable. The industry is shifting fast, and we’re making sure our team isn’t just keeping up, they’re already ahead.

Team! this one’s for YOU. Come ready to learn, bring your questions, and don’t forget your ideas on how we can use AI to work smarter across everything we do. Your voice matters in this conversation.

Haven’t signed up yet? Do it NOW - we want everyone in that room.

This is the standard we hold ourselves to for our team and for every client who trusts us with their brand. See you at 3PM. Let’s get into it.

How is your team approaching AI right now? Drop it below

Let’s be honest. There are incredible women-owned businesses that nobody knows about yet. Not because they’re not good e...
03/02/2026

Let’s be honest. There are incredible women-owned businesses that nobody knows about yet. Not because they’re not good enough but because they haven’t been seen.

That’s the gap we close every single day at First and Last PR.

For over 13 years we’ve worked with Fortune 100 companies and indie brands who are building something remarkable and need the world to know it. The work is serious. The strategy is sharp. And the results speak for themselves.

This Women’s History Month we’re not just celebrating women in business, we’re actively building what comes next. On March 6th our CEO takes the stage at WBEC Metro NY and Greater DMV Women MEAN Business Summit in New York City to talk about exactly that. How to turn your credentials into visibility. How to make buyers remember you. How to stop being the best-kept secret in your industry.

To every corporate partner in that room: the brands you back and the doors you open change lives. We can’t wait to see you.

The room is filling up. Get your ticket. Link in bio.

March 6 | The Westin Grand Central Terminal, NYC. Starting at $199.

02/27/2026

Community is everything 💕 We had the best time at ’s Black History Month mixer and honestly, the energy in that room was everything. From the moment guests walked in, it was clear this was thoughtfully done - gorgeous florals, seamless flow, stunning photo moments, and so many incredible people who truly showed up for one another.

The gift bags felt like a love letter to discovery — , , , , , , Bananagrams — and shoutout to for gifting the first 50 guests with new kicks. (Yes, people arrived on time. Noted.)

This is what meaningful brand experiences look like — intentional, joyful, and impactful. No fluff, just moments that remind us why we do this work.

We’re always inspired being in rooms like this — cheering and connecting. That’s the beauty of community: showing up, meeting someone new, and pouring into each other.

Congrats to the team on a beautiful event.

Where are you showing up next?

The beauty industry’s next power shift isn’t happening on shelves - it’s happening in the lab. just published one of th...
02/27/2026

The beauty industry’s next power shift isn’t happening on shelves - it’s happening in the lab.
just published one of the most important stories in beauty right now written by : why Black and Brown lab ownership is reshaping the industry’s entire infrastructure. And two of our clients are at the center of it.

Our client made the cover! Founded by and operating its own manufacturing facility in Baltimore, Oyin Handmade has built ownership into the brand’s DNA from day one - protecting formula integrity, staying resilient through supply-chain disruptions, and investing in the local community along the way.

, whose parent company McBride Research Laboratories is one of the few Black-owned beauty companies with in-house R&D and manufacturing at scale, is proof that supply-chain ownership is a long game - and a powerful one. We also love the cosmetic chemist internship program that they have with our founder’s alma mater 🩵! As Cornell McBride Jr. puts it: “A Black-owned brand is visibility. Black-owned supply-chain power is sustainability.”

This is what success looks like when Black and Brown founders go beyond building brands to build infrastructure, more jobs within their communities and lasting legacies.

Read the full story online.

Our friends at just featured our client , and we’re here to share why this one hits different.Jasmin Foster started Be...
02/13/2026

Our friends at just featured our client , and we’re here to share why this one hits different.

Jasmin Foster started Be Rooted in 2020 with $4,000. Nine months later? She was on Target shelves. Today? She’s running a multi-seven-figure business across , , , and more — all without investors.

But here’s what really gets us: her strategy. While everyone else was playing it safe at traditional trade shows, Jasmin showed up at natural hair shows with her journals and planners. Bold? Yes. Strategic? Absolutely. She went where her people were, even when it didn’t make “sense” to anyone else.

That’s the kind of client we work with, the ones who understand that building a brand isn’t about following the traditional rules. It’s about writing your own.

Read the full story in Entrepreneur to see how she turned a side hustle into a retail powerhouse.

01/21/2026

Our clients are doing amazing things! Big thanks to our friends at for highlighting BEVEL in their list of “15 Must-See Creative Campaigns”. Their “Tradition Looks Good On You” holiday campaign is one of those stories that hits different.

They spotlighted Darrell Striggles, Atlanta’s own Santa Claus, whose journey started in a barbershop learning how to show up for his community. Now he’s giving back to families across the city, staying sharp with .

It’s authentic, expertly executed , and makes us want to pull up with a hot cocoa to hear the story over and over again.

We love partnering with brands who show up with intention and let the work speak for itself.

📸: Check out the full campaign at getbevel.com

What Noor said. Real talk: Red carpet timing is no joke.Noor Lobad, Beauty News Editor at WWD, just dropped a gem that e...
01/14/2026

What Noor said. Real talk: Red carpet timing is no joke.

Noor Lobad, Beauty News Editor at WWD, just dropped a gem that every marketing & PR pro needs to know: 90% of red carpet coverage happens in real time. If you’re sending credits by 9pm? You’re too late. The moment has passed.

This is why we’re up early, triple-checking call sheets, working with the best glam and grooming teams and have our phones glued to us during every major event. It’s not chaos, it’s the job. And honestly? We love it.

Big thanks to Noor for the reminder that timing isn’t everything, it’s the only thing when it comes to securing those credits.

PR pros, how are you prepping for award season? Drop your strategies below.

Week 2 of 2026 and the energy is shifting. Do you feel it?We sat down with 6 comms pros to get their honest take on what...
01/12/2026

Week 2 of 2026 and the energy is shifting. Do you feel it?

We sat down with 6 comms pros to get their honest take on what this year is going to look like. The consensus? It’s less about grabbing attention and more about earning it.

Swipe through for the insights shaping how we’re thinking about strategy, storytelling, and what actually resonates when people are exhausted by noise.

The theme: Authenticity isn’t a buzzword anymore. Intentionality is the baseline. Brands that show up with clarity, human connection, and a real POV, even if it means turning some people off, are the ones that will cut through.

Let us know in the comments: which one are you feeling most?

12/18/2025

Did you hear? We were interviewed by and about building lasting success in beauty.

So what do we actually do?

We’re a beauty and lifestyle PR agency that helps brands grow through strategic communications services and we love what we do. Our client featured in GQ - we did that? Allure, Essence and Vogue too? Yes, that’s us. Getting on counter isn’t always the biggest challenge for a brand but staying there is. Increasing sales is. Building the kind of visibility that turns shelf space into market share is.

My team brings enterprise-level strategy to every brand we work with press releases that land, media kits that convert, and real relationships with editors, producers, podcasters, and the key industry players who shape the narrative. We don’t just tell your story. We make sure it’s told to the right people.

We’ve been doing this for almost 14 years, working with everyone from Fortune 100s to emerging brands who are ready to scale.

Watch the full GCI conversation at the link in our bio.

Big results. Boutique energy. That’s First and Last PR.

Address

150 Bay Street
Jersey City, NJ
07302

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+1 201-569-2080

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