GW Health Agency

08/04/2026

Proud to be featured in The Intelligence Record on a topic that's top of mind for every pharma marketer right now: the FDA's proposed changes to the "adequate provision" pathway for DTC advertising.

Aleisia Gibson Wright, Founder and President of GW Health Agency, walks through how enterprise pharma brands are using the FDA's rulemaking window to model channel alternatives before the rule is finalized.

07/27/2026

Pharma advertising creative is going through it right now. But I'm encouraged by some of the work I've been privileged to judge. I'm also issuing a challenge to creatives to step it up.

We come too far to get this far.

After judging the MM+M Awards, we have some thoughts on pharma’s state of creative — and how you can make your submissions even stronger.

07/22/2026

Reconnected with former colleagues at the PR & Comms Summit last week.

07/20/2026

I love a good prediction. I've cashed in on Kalshi bets myself. Go England! Go Cape Verde! 🇬🇧🇨🇻

But this latest announcement has me giving Kalshi the side-eye.
They just launched prediction markets on Phase 3 trial outcomes and FDA approvals.

Here's the problem: we already know what happens when the crowd includes someone with inside access.

Trump's teleprompter operator is currently under federal investigation for allegedly pocketing over $100,000 betting on Kalshi's "Mentions" markets, using advance knowledge of what the president was about to say. He knew the script before anyone else did. Then he traded on it.

Now picture that same setup, but the script is unblinded trial data. And the person holding it works at the CRO, the site, or the sponsor.

Kalshi does have guardrails in place: late-stage trials only, employment verification, predetermined resolution rules. That's a real attempt to get ahead of the problem.

I still wouldn't bet the house on those guardrails holding once real money is on the line.

Who's taking that bet? 👇

07/14/2026

Celebrating a new friendship made at Cannes Lions International Festival of Creativity! Thank you, Valerie.

06/30/2026

For many years, I was a PR professional, but the PR ship has sailed as the earned media landscape has evolved. It's now all about Strategic Communications, which quite honestly has always been what PR is (was) in my mind. Please read my adieu to PR.

06/25/2026