09/16/2026
Someone who almost booked with you has seen your ad 47 times this week and now hates your brand.
That’s a frequency cap problem - a 30-second fix nobody makes. And there are four more just like it quietly draining your budget while the campaign technically “runs.”
Retargeting should be the cheapest money in your account. The customer already raised their hand, all you have to do is not blow it.
All five fixes are in the new blog
https://estesmedia.com/retargeting-ads-that-work-without-wasting-budget/