Lucky Karp

Lucky Karp Lucky Karp, Inc. is a boutique agency focused on social strategy, management, paid media, analytics, We also create homemade bath soaks and pillow sprays.

Lucky Karp is a boutique social media agency in Jersey City, NJ, directly across the Hudson from Downtown Manhattan that focuses on social media management, paid digital advertising, and social media event strategy.

If you like fashion and don't follow on Instagram, you should. 👠✨
02/08/2019

If you like fashion and don't follow on Instagram, you should. 👠✨

It’s a perfect career for the eternal teenager with an ever-evolving wardrobe and enviable hair.

“The return on investment dropped dramatically [around 2017] because of the oversaturation of influencers, and viewers w...
01/28/2019

“The return on investment dropped dramatically [around 2017] because of the oversaturation of influencers, and viewers were picking up on the fact that there was money to be made there; they became more mistrustful,” said Makeup Geek founder Marlena Stell, who opted to introduce flat-rate payments in lieu of an affiliate-only program in fall 2018.

The influencer marketing economy has long operated under an opaque set of rules, regulations and pricing standards, and companies including indie brand Makeup Geek have expressed frustrations with the necessity of participating. In response to that frustration, Makeup Geek has found it necessary to....

As 2019 comes into view, brands and agencies in the business of influencer marketing must focus on several key trends if...
01/02/2019

As 2019 comes into view, brands and agencies in the business of influencer marketing must focus on several key trends if they want to succeed in a fast-evolving sector.

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Gen Xers have 75% more spending power than Millennials, and had an average household net worth of $130k versus Millennia...
12/18/2018

Gen Xers have 75% more spending power than Millennials, and had an average household net worth of $130k versus Millennials’ $90k in 2016. On top of that, over ⅓ of Millennials live with these Gen X parents, giving Xers sway over a big chunk of the younger generation.

Gen Xers on Pinterest: An audience you’ll regret to forget July 11, 2018 Insights Thea C These days it seems like it’s all about Millennials, and rightfully so. They aren't just big spenders, but there’s 75 million of them—more than even Baby Boomers. But between the two massive ge...

This year's trends range from accelerating trends with 1+ million searches on average, to new trends that are just start...
12/17/2018

This year's trends range from accelerating trends with 1+ million searches on average, to new trends that are just starting to take off (marked with a ↗ with 10k to 70k searches each).

Introducing Pinterest's top 100 trends for 2019. Get inspiration for your campaigns, merchandising, even product development.

Amika picked its paid influencers based on where their followers were located (the brand wanted at least 50 percent to b...
12/03/2018

Amika picked its paid influencers based on where their followers were located (the brand wanted at least 50 percent to be U.S.-based), on the age groups of their followers and how they engaged with influencers, particularly in comments.

Hair-care brand Amika has decided to go all-in on influencers. For a recent Sephora relaunch, it worked with 40 unpaid influencers and 10 paid influencers to raise awareness among target consumers, generate engagement and to drive in-store and online purchases.

The lesson is think twice before posting something that could offend a group of people. You may think it's funny, but ot...
11/30/2018

The lesson is think twice before posting something that could offend a group of people. You may think it's funny, but others may not.

After a controverted ad accused of racism and sexism in social media, Dolce&Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country.

Those who miss Vine videos may find some solace in TikTok, the Chinese short-form video app.
11/29/2018

Those who miss Vine videos may find some solace in TikTok, the Chinese short-form video app.

t's been downloaded about 80 million times in the United States, and nearly 800 million times worldwide.

Now that Instagram ads are becoming more and more popular, you should plan ahead and schedule ads for the future.
11/28/2018

Now that Instagram ads are becoming more and more popular, you should plan ahead and schedule ads for the future.

Agencies say the time it takes to get ads approved on Instagram has tripled in the last year due to the volume of content and the number of checks needed.

Regardless of its intent, California’s SB 1001 or “Blade Runner Law" goes above and beyond what the FTC requires for inf...
11/27/2018

Regardless of its intent, California’s SB 1001 or “Blade Runner Law" goes above and beyond what the FTC requires for influencer disclosures. Under the FTC’s Endorsement Guides, there is no distinction between a bot and a human influencer.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard S. Eisert, partner and co-chair of the advertising, marketing & promotions practice group at Davis & Gilbert. The influencer mar...

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