Patientbuz

Patientbuz Grow your practice with our digital marketing services. Our programs have been tried and tested.

What's the most challenging part of content marketing as a healthcare provider?According to a survey by Omnicore, 64% of...
05/04/2022

What's the most challenging part of content marketing as a healthcare provider?

According to a survey by Omnicore, 64% of online marketers say it's driving traffic and generating leads.

The internet is saturated with content, making it more difficult than ever to stand out. And without traffic, you can't generate leads.

Is it possible to create more traffic but still miss out on leads? Absolutely.

Just because someone lands on your website doesn't mean they're ready to be your patient.

You need to have a lead capture system in place so you can convert visitors into customers.

That's why healthcare providers need a comprehensive content marketing strategy that can attract traffic and, at the same time, turn prospects into loyal clients.

In your experience, what's the most challenging part of your digital marketing campaigns?

With such a large user base, Google has continually improved its algorithm, so your private practice must stay on top of...
04/27/2022

With such a large user base, Google has continually improved its algorithm, so your private practice must stay on top of the search results page.

Google Ads is one way to achieve that.

Since people are more likely to click on the first few results, ensuring your private practice is one of them is crucial.

If someone is searching for “dentists near me,” wouldn’t you want your site to be one of the first things they see?

If you’re unsure where to start, I can help get your private practice in front of more patients.

How do you feel about automated social media posts?There's no doubt that they're becoming more and more common.Yet, what...
04/22/2022

How do you feel about automated social media posts?

There's no doubt that they're becoming more and more common.

Yet, what does that mean for your private healthcare practice?

At its heart, social media is a way for people to connect and share information.

It's a place where people can have open, honest conversations about the products and services they love - or hate.

That's why automated social media posts and ads can be so powerful for your private healthcare practice.

They ensure your message is always on point and in line with your branding.

They also help save you time and energy to focus on providing your patients with the best possible care.

An Instapage study has shown that when used correctly, automated social media posts and ads can reduce the amount of time you spend on social media marketing by up to 6 hours per week.

That's a lot of time you can spend on more important tasks, like providing quality patient care.

What are your thoughts? Let me know in the comments!

Do your digital marketing campaigns generate enough returns to justify your spending?Many businesses struggle with this ...
04/18/2022

Do your digital marketing campaigns generate enough returns to justify your spending?

Many businesses struggle with this decision, but the answer may be simpler than you think.

If you take a look at these statistics, it all boils down to building a solid strategy across all channels:

- 58% of millennials say they made a purchase based on online advertisements (Think With Google)

- Google organic traffic accounts for 43% of e-commerce website traffic (Wolfgang Digital)

- 75% of B2B buyers say their purchasing decisions are highly influenced by social media (IDC)

It's quite clear that digital marketing is here to stay, and the best way to maximize your profits is to plan and tailor your strategy to your customers' preferences and expectations.

Did you know 60% of patients want to be reminded about their appointments on their phones? ...
04/15/2022

Did you know 60% of patients want to be reminded about their appointments on their phones?

Are you ranking in local searches?90% of consumers rely on search engine results to find businesses locally, according t...
04/11/2022

Are you ranking in local searches?

90% of consumers rely on search engine results to find businesses locally, according to BrightLocal.

The more visible you are in "near me" searches, the more likely you can turn these searches to clients.

Additionally, ranking in local searches helps you build trust and credibility with your audience.

Google even says that 76% of local searchers visit the businesses they found online on the day.

Here are a few tips you can use:

- Optimize your Google My Business listing

- Make sure your NAP (name, address, phone number) is consistent across the web

- Get listed in local directories

Try looking up your healthcare business online. Where are you in the top ten?


Is your healthcare service listed on the first page of Google?If not, you're missing out.A study by Amaze Metrics shows ...
04/06/2022

Is your healthcare service listed on the first page of Google?

If not, you're missing out.

A study by Amaze Metrics shows first page results get the most clicks from 70% of health-related searchers.

Potential patients use search engines extensively for health-related queries.

This is why you need to put SEO at the forefront of your marketing strategies.

How do you get your site on that all-important first page?

- Use keyword-rich titles and descriptions on your pages.

- Make sure your site is mobile-friendly.

- Get backlinks from authority health sites.

- Publish fresh, original content regularly.

- Create an FAQ page on your website

Get ahead of your competition. Schedule a time on my Calendly, and I'll be glad to help you get more clients through effective digital marketing: https://lnkd.in/dNdsdggp


Can you guess how many email users are there in the world? 4.1 billion. Expect this number to grow by over 3% in the nex...
04/04/2022

Can you guess how many email users are there in the world? 4.1 billion. Expect this number to grow by over 3% in the next three years. Yet how many of these email users will turn into new patients for your medical practice?
- Email marketing is 40 times more effective than social media to get more patients (McKinsey)
- Email marketing is the primary source of lead generation for 89% of digital marketing experts (True North)
- The average ROI for email marketing in healthcare is $44.25 for every dollar spent (Geonetric)
These numbers show that email marketing is a cost-effective way to reach new patients and build relationships with existing ones.

Are the marketing decisions you're making driven by factual data?Healthcare is a personal matter, and so should be your ...
03/30/2022

Are the marketing decisions you're making driven by factual data?

Healthcare is a personal matter, and so should be your marketing campaigns.

Remember, 47% of internet users search for information about healthcare professionals.

You want to be the provider that fits the bill for these searchers.

Understand your target audience and craft your marketing strategy to match their behavior.

- How engaging are your campaigns?

- What's your click-through and conversion rate?

- How does your site traffic look?

These are important data points to consider as you develop and improve your marketing strategies.

Keep in mind, however, that you need to follow policies set by HIPAA and Google Analytics for data collection and data privacy.

Unsure of your marketing analytics? Schedule a discussion with me: https://lnkd.in/d_k9U3hx

Did you know your patient's online experience could hurt your digital marketing campaign?Bad customer service experience...
03/25/2022

Did you know your patient's online experience could hurt your digital marketing campaign?

Bad customer service experiences drive potential patients away from healthcare providers' websites.

42% of patients say the long hold in booking medical appointments is their biggest pain point on most healthcare websites.

Imagine yourself as your potential client. Would you want to continue booking an appointment if it takes so long to secure a schedule?

How would you feel if, after the long wait, you won't get the customer support you were hoping to get?

That is where your digital marketing strategy falls.

So what can you do to ensure positive online customer experiences?

- Make your website easy to navigate

- Offer a straightforward scheduling system

- Keep your contact information up-to-date and accurate

Ask yourself this: can you schedule an appointment on your site in 5 minutes or less?



Fantastic evening with a group of healthcare practitioners.
03/25/2022

Fantastic evening with a group of healthcare practitioners.

Do you consider yourself a figure of authority in your field of medicine?Cement your status with content marketing.Blog ...
03/23/2022

Do you consider yourself a figure of authority in your field of medicine?

Cement your status with content marketing.

Blog posts, infographics, videos, and other content can help you reach new patients and customers while also setting yourself apart from the competition.

Remember, you'll be competing with 83% of health organizations already engaged in content marketing.

By creating and sharing valuable, informative content, you can establish yourself as a go-to source for information and insight in your field.

Still not convinced? These statistics may help:

- Content marketing generates three times more leads than paid search advertising (Demand Metric)

- Blog post creation is one of the top digital marketing strategies used by 58% of healthcare marketers (Content Marketing Institute)

- Outbound marketing costs 62% more than content marketing (Demand Metric)

What steps are you taking to build your online presence for success?



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