C2A Digital Marketing Solutions

05/02/2021

Let C2A Digital Marketing help bring your small business to life - SEO/SEM, Local Listings, Video Ads, and more!

04/20/2021

Happy, dancing clients - that's what we want. Contact us today so you can spend more time dancing and less time worrying about digital marketing.

04/20/2021

What does being organized have to do with digital marketing? A lot, it turns out. If you aren't organized, your customers will see it.

Staying organized is the most under-rated and least talked about digital marketing skills you need to have. But how can you do it?

04/12/2021

OK, I give in. If you aren't using YouTube as the core of your digital marketing ad strategy, or aren't using it to promote your business, then you are missing out.
* 95% of US adults ages 18 to 29 say they use YouTube
* 91% of US adults ages 30 to 49 say they use YouTube
* 49% of US adults ages 65 and older say they use YouTube
* 54% of YouTube users say they visit the site daily
* 36% of YouTube users say they visit the site several times a day

A study on social media usage in 2021 finds more US adults use YouTube than any other social network.

04/12/2021

Personally, I use DuckDuckGo for all my searches - mobile and desktop - unless I specifically need to use Google. Why? Tracking and privacy (or the lack of it on Google).

DuckDuckGo announces plans to block Google's new method of tracking users' web activity, called FLoC.

04/08/2021

The ethics of UX (User Experience) in web and app design is something we don't often talk about, especially when it to encouraging human interaction rather than pure screen engagement. After all, wasn't the interwebby supposed to improve our lives instead of making us screen addicts?

Our lives are completely saturated with technology. From the moment we wake up in the morning, we’re immediately drawn to take out our phones and check our email, Slack, social media, or read some article that a friend sent us. After work, the urge to watch that extra episode on Netflix kicks in, ...

04/08/2021

We all know that cookies are tasty, easy to consume, but full of sugar and empty calories. With Google announcing the end of cookies for the Chrome browser in 2 years' time, it's clear that digital cookies have been the go-to junk food addiction of digital marketing... what are we going to do without them? C2A doesn't have any answers yet, but we suspect that the answer is simple: get the basics right, and focus on your customers. Ultimately, it will probably ensure that your marketing dollars are spent more wisely and in a more targeted way. Food for thought.

Michael Hussey, President of StatSocial, discusses how the demise of the cookie presents opportunities for consumers and data-dependent organizations.