PointClear

PointClear PointClear helps you increase your marketing & sales effectiveness, decrease costs and increase reve PointClear is the prospect development company.

Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they're ready to close. PointClear’s prospect development services include market development, lead development and opportunity development, encompassing the following functions: lead generation, qualif

ication, and nurturing; event support; and data segmentation and management. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination gives clients such as Abbott, Microsoft, UnitedHealth Group, LXE and D&B more predictable forecasts and significantly higher revenue results.

How much is your database worth? Here is the most important marketing and sales metric.
12/26/2019

How much is your database worth? Here is the most important marketing and sales metric.

The most important marketing and sales metric - the value of the database.

Elite Salespeople are 26 Times More Effective at This Competency Than Weak Salespeople by via
08/17/2018

Elite Salespeople are 26 Times More Effective at This Competency Than Weak Salespeople by via

The data in this article shows just how overrated closing is.

Wait 30 Minutes to Follow Up with Inbound Leads – and Other New Findings by Lori Richardson via
08/09/2018

Wait 30 Minutes to Follow Up with Inbound Leads – and Other New Findings by Lori Richardson via

This study is fascinating because as far as I know it is the largest academic study of sales data ever – which examined 130 million real life sales interactions of 45 million contacts. How quickly should you follow up with an inbound lead - 30 minutes

Channels, Campaigns and the Body of Your Work by via
08/08/2018

Channels, Campaigns and the Body of Your Work by via

Daily B2B Sales & Marketing Insights

This week’s excellent Top 10 Posts have selected and published via
08/08/2018

This week’s excellent Top 10 Posts have selected and published via

The best sales articles each week every week

Why “Always Be Closing” Is Making a Comeback by via
08/06/2018

Why “Always Be Closing” Is Making a Comeback by via

According to recent CEB research, more than 6.8 people are involved in a B2B buying decision. Discover why in today's sales world, "always be closing" is once again good advice... but not in the same way you might remember from Glengarry Glen Ross.

If You Use These Words, You’re Doing It Wrong by via
08/03/2018

If You Use These Words, You’re Doing It Wrong by via

Daily B2B Sales & Marketing Insights

07/31/2018

Top Sales Magazine Special “Women in Sales” Edition Out on 8/7 Not subscribed yet? Sign-up for free today via and never miss another edition

Sign Up Sign-up for the most popular and relevant sales magazine available and enjoy this monthly treat, jam-packed with great articles, features and advice from the world’s leading sales experts and commentators. When you subscribe, you will also receive our free weekly newsletter, “Around Top ...

This week’s Top 10 Posts have been selected and published via All the details here
07/18/2018

This week’s Top 10 Posts have been selected and published via All the details here

The best sales articles each week every week

Pitch Perfect: 25 Tips for Pitching Over the Phone by via
07/17/2018

Pitch Perfect: 25 Tips for Pitching Over the Phone by via

25 top tips for confidently and successfully pitching over the phone to prospects. #1. Find your confidence. Yes, they can "hear" you sweat...

Solving the Mystery of the Sales Enablement Process by Vantage Point Performance’s Michelle Vazzana & Leff Bonney via ...
07/17/2018

Solving the Mystery of the Sales Enablement Process by Vantage Point Performance’s Michelle Vazzana & Leff Bonney via

A successful sales enablement process equips salespeople to offer the right solution, at the right time, using the right strategy, the right sales message, and the right sales tools in the different situations they face.

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