The High Road Agency

04/01/2024

High Road is happy to present our latest marketing offering: carrier pigeons. Combining the intentionality of the handwritten note and aviation dependability of these humble birds.

Let us and our feathered friends partner with your business in the next step of getting your messaging up and out there!

12/21/2023

The holidays are a special time for joy, cheer, and being thankful for the blessings in our lives. Our partners bring joy to our world and High Road would not be the same without them.

Merry Christmas and a happy holiday season from your High Road team.

11/29/2023

With only a few weeks remaining of autumn, we are sharing a fun autumn playlist from our Spotify channel to inspire you to slow down and soak up all the fall vibes!

What are your favorite Autumn Anthems?



https://open.spotify.com/playlist/1h5vf7TwMt1vsjdfQEpZKk?si=0a78cb49d6da4fef

10/17/2023

High Road is proud to have the opportunity to work with some truly incredible partners, and we are thrilled to celebrate one of our shining stars – Blue Highway Fest. We just wrapped up a wonderful weekend of spectacular bluegrass music in Big Stone Gap with them and can't wait for next year!

They were also recently awarded the prestigious IBMA (International Bluegrass Music Association) Event of the Year award, and we couldn’t be happier for them.

Read more: thehighroadagency.com/blue-highway-fest

High Road is proud to have the opportunity to work with some truly incredible partners, and we are thrilled to celebrate one of our shining stars – Blue Highway Fest. They were recently awarded the prestigious IBMA (International Bluegrass Music Association) Event of the Year award, and we couldn....

08/26/2023

The High Road Agency, a subsidiary of Adams Publishing Group, is currently seeking a Digital Designer.

Apply now! https://thehighroadagency.com/digital-designer/

08/17/2023

Way to go Katie! We can't wait to see the opportunities that you and the Create Appalachia team create for our region!

Introducing Katie Westbrooks, one of four new members on our Board of Directors. Her connections to our region run deep, as does her talent for graphic design. We're lucky to have her working with us here at CA!

Katie Westbrooks is the Creative Director and Lead Graphic Designer at The High Road Agency . Katie has an eye for detail and passion for problem solving that pushes her designs to drive results.
As a graphic designer and marketing professional, she has worked with many entities throughout the Appalachian Highlands region like East Tennessee State University, Food City, Birthplace of Country Music, Visit Kingsport, Friends of Southwest Virginia, Kingsport Fun Fest, Explore Bristol, and Symphony of the Mountains. With over a decade of experience Katie has worked on multiple boards including Kingsport Art Guild, American Advertising Federation of NETN, Kingsport Fun Fest, and AdapToPlay. Katie was chosen as one of Tri-Cities Business Journal’s 40 Under Forty for 2018. Katie has also served as a mentor to junior designers throughout her career pushing style limits, professionalism, business, and organization. When she isn’t slinging graphics, Katie loves cheering on the Atlanta Braves and going on new adventures with her dog.

Welcome, Katie!

08/04/2023

Earlier this week our partners at Friends of Southwest Virginia hosted the fourth annual Celebrate Tourism Summit and Southwest Virginia Tourism Awards. We were glad to be a part of this event for another year and celebrate the successes of our partners in the region.

Of the awards our partners received, we were glad to be a part of 3 of the award winning entries.

Best Brochure/Rack Card (marketing budget under $50,000)
Floyd County Tourism

Best New Website for a Locality (Marketing Budget Under $50,000)
Big Stone Gap

Best Event, Two or More Days, Under 25,000 Attendees
Blue Highway Fest

View all of the winners at: celebrateswvatourism.com.

05/05/2023

We recently launched Evergreen of Johnson City's new website! The new website focuses on usability for their team as well as the end user. The site includes a more robust events section for their many events and seminars they hold throughout the year. There is also a robust resources section to ensure their patrons are successful plant owners.

Check it out: thehighroadagency.com/evergreen

Evergreen of Johnson City was in need of an update of their website with a focus on usability for their team as well as the end user. The site is now more streamlined with clear calls to action of the homepage to the most trafficked pages. Utilizing a user friendly website builder, Divi, makes the s...

03/30/2023

The High Road Agency was honored to have created a website for the Birthplace of Country Music Museum’s newest exhibit, “I’ve Endured: Women In Old Time Music.” Through thought-provoking photography, videos, and interviews, the popular exhibit’s website invites visitors to learn about the many women who played integral roles in the creation of old-time music.

Check out the project: thehighroadagency.com/women-in-old-time-music

The High Road Agency was honored to have created a website for the Birthplace of Country Music Museum’s newest exhibit, “I’ve Endured: Women In Old Time Music.” Through thought-provoking photography, videos, and interviews, the popular exhibit’s website invites visitors to learn about the ...

03/06/2023

The AAF SWVA American Advertising Awards took place over the weekend and we scored three awards, including the prestigious Best of Show honor in the Film and Video category. We are so proud of our team and everyone who had a role in earning these prestigious awards!

Read more: thehighroadagency.com/2022-american-advertising-awards

“This video was able to highlight our mission of sustaining the creative and natural assets in Southwest Virginia,“ she said. “We are happy we were able to use our partnership with High Road Agency to tell this story in a way that was able to capture the aesthetic for social media.”