10/07/2025
Long Johns is a place that reminds me of my dad. He ordered his fish every time and asked for a side of the "crispies"- those extra fried drippings no one should really needs, but he loved them. I can't think of Long John Silver's without thinking of him. For me, fish was always the main character, and chicken was just a side act. This new logo changes that.
Long John Silver's is the latest to drop a bold move: replacing their classic fish symbol with a CHICKEN and adding a new tagline, "Chicken + Seafood". According to their announcement, chicken has been one of their "best-kept-secrets" which explains why they want to bring it forward. The tagline mak...